24 Top Sales Enablement Tools for Your Sales Team

When you bring on a new salesperson, how do they get up to speed? And when you launch new products or services, how do your existing reps learn about them?

Many companies rely on quick emails, team messages, or conference calls to share updates. While these methods are effective for basic communication, they are insufficient for true sales enablement.

Real sales enablement goes beyond just sharing information. It’s about giving your team the tools they need to learn new features, speak confidently about them with prospects, and quickly access the right materials, like case studies or product videos, during customer conversations.

You can’t accomplish this solely through email. This is why having the right sales enablement tools is crucial for running an effective sales process and closing more deals. 

Let’s discuss some of the best sales enablement tools. 

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What is sales enablement software?

Sales enablement software is a tool that salespeople use to train, provide, and receive coaching, as well as find the right sales resources to serve their leads or customers.

It helps sales teams quickly find and use high-quality content from product marketing while providing call analytics on what prospects view and which content is most engaging.

These sales enablement applications function to support salesperson training through a learning management system (LMS), store and deliver sales materials via a content management system (CMS), and track the use of training and content through customer relationship management (CRM).

What is sales enablement?

Sales enablement is all about providing your sales team with the necessary tools and resources to close more deals. It’s an ongoing process where businesses equip their salespeople with content, tools, knowledge, and information so they can effectively sell products or services to customers.

However, sales enablement is a shared responsibility between marketing and sales. Marketing creates resources, such as videos, blogs, and guides, that reps share with potential customers to aid their decision-making.

Sales informs marketing about the needed content, ensuring new materials are created for improved sales. This partnership is crucial to a strong sales enablement strategy.

What are the different types of sales enablement tools?

Sales teams need the right tools to sell better. Here are some sales enablement tools examples that can make a real difference for your team.

Sales content management tools

When you’re selling highly sophisticated products like business software, your sales team needs easy access to all their materials. A content management tool helps organize everything, articles, guides, customer stories, documents, and videos, so salespeople can quickly find what they need when interacting with customers.

Sales intelligence tools

Sales intelligence software helps your team learn more about potential customers before reaching out. These B2B sales enablement tools work best for B2B software companies, where knowing details about a prospect’s business helps salespeople customize their approach to fit specific needs. When every customer interaction counts, these tools help you make the most of your outreach efforts. 

Related 👉: B2B Telemarketing Strategies: Challenges & Practices

Sales engagement tools

Sales engagement tools are a straightforward way for sales teams to communicate with their potential customers. It covers communication methods like email, phone calls, and social media. These tools, often powered by sales enablement tools AI, help manage and track their interactions with leads, aiming to convert them into customers. 

Sales intent tools

Sales intent tools are mainly designed to enable sales teams to focus on prospects who are more likely to convert. For instance, specific intent tools can identify the job titles or positions of visitors interacting with your site by gathering that information.

Video messaging tools

Video conferencing or messaging tools are a newer form of digital sales enablement tools that are gaining wide attention from salespeople. Because they let you reach more people in a personal way, salespeople can quickly record short videos, add them to emails, and send them to potential customers for better engagement. 

How to choose the right sales enablement tool?

When sales teams begin searching for sales tools, they often wonder where to start. So, before you start comparing the different options, figure out what matters most to your team. 

Also, remember that other teams, like marketing, might use these tools too. They’ll need access to your CRM or help add content to your sales materials.

Most sales teams need these three core tools:

1. CRM system

A CRM (customer relationship management) tool helps your sales team organize by keeping all customer information and conversation history in one place.

Make sure your CRM works well with your other sales tools. Popular options like Salesforce, HubSpot, and Zoho CRM connect with almost everything, but if you’re using a custom or lesser-known CRM, ensure it integrates with the other tools you need.

2. Data or sales intelligence tools

Many sales teams can work fine with just basic sales tools, but if you want to grow fast or compete in a tough market, you’ll need a sales intelligence tool.

These tools are valuable because they handle research and other time-consuming tasks automatically, giving your salespeople more time to focus on actually selling. 

3. Communication platform

Until and unless your team sells face-to-face, you need a genuine way to communicate with your customers. This could be in any form, such as cloud contact center software, power dialers, a phone system, or something else that helps you reach your potential customers.

For example, some of the platforms let you send emails, track when customers open them, and schedule follow-up calls all from one place. The best ones connect with your CRM to automatically record all your customer interactions, so your team spends less time on paperwork and more time selling.  

24 Best Sales Enablement Software Tools in 2026

As we have discussed earlier, we’ve organized these 24 tools into different categories. You won’t need every type of tool depending on your business and how you sell, but the first two categories are essential for almost every sales team.

Category: CRM

A CRM system helps to keep all your customer information and conversations in one place, making it easier to build relationships and increase sales. It helps sales teams work more efficiently by organizing everything they need to know about their customers.

Salesforce

Salesforce is one of the most popular CRM systems that brings together all your sales opportunities and customer information in one place. It’s designed for enterprise sales teams and utilizes AI to automate tasks, track your sales pipeline, and expedite the discovery of new prospects.

One of the best things about Salesforce is that you can connect it to Google Sheets to easily work with your data using familiar spreadsheet tools. Users like its strong tracking tools and how it connects with communication platforms and virtual call centers.

For example, some integrations let you see helpful information pop up directly in Salesforce without switching between different windows or apps. 

HubSpot

HubSpot Sales Hub is another popular CRM platform for both sales and marketing teams. It gives you a comprehensive view of your entire sales pipeline through a clean, easy-to-use interface that makes it simple to see where each deal stands.

One of HubSpot’s biggest strengths is how well it connects with third-party tools and aligns sales and marketing teams for smoother workflows. It helps streamline your outreach, manage your pipeline, automate sales cycles, and provide real-time analytics.

The platform includes useful features like email tracking and call tracking that are valuable for the sales teams.

Zoho CRM

Zoho CRM is an affordable, comprehensive customer relationship management platform that helps sales teams manage leads, track deals,  and automate their sales response. It’s designed to be user-friendly while offering powerful features, including pipeline management, email marketing, and sales analytics. 

The platform includes useful automation tools that can handle routine tasks like lead assignments, follow-up emails, and freeing up your sales teams to focus on closing deals. Zoho CRM provides detailed insights into your sales performance through customizable dashboards and reports that help you make better decisions. 

folk CRM

folk is a Linkedin CRM built for teams that prospect on LinkedIn and want a simple way to turn conversations into a clean, shareable pipeline.

It keeps relationship context close to where reps actually work: LinkedIn, inbox, and calendar. Lead capture from LinkedIn helps move prospects into a structured CRM fast, email and meeting sync keeps follow ups tied to the right contact, and data enrichment plus integrations reduce manual updates so the team spends more time selling than logging.

Category: Sales engagement platforms

Sales engagement platforms help your team communicate better with potential customers. These tools offer features like automated emails and call tracking to help sales reps stay consistent and effective in their outreach.

Outreach

Outreach is a multichannel sales engagement platform that helps salespeople connect with potential customers more effectively.  It uses automation, conversational intelligence, coaching tools, and smart AI-driven insights to tell sales reps the best time to call or for follow-ups. 

The platforms let you build and refine coordinated email and phone call sequences, ensuring your sales teams maintain a standardized approach for leads at various stages of the buying process.  

Artisan

Artisan is an AI-native sales enablement tool built around Ava, an AI sales agent that runs the outbound process autonomously instead of just assisting reps with templates and tracking. Ava sources leads from a database of 300M+ verified B2B contacts, writes personalized email sequences for each prospect, and manages replies and follow-ups without requiring manual input from your team. 

When a prospect replies showing interest, Ava can answer their questions, handle objections, and book a meeting directly on a rep’s calendar, only looping in a human once the lead is qualified and ready to talk. This makes Artisan more of a digital teammate that handles the repetitive parts of outbound, freeing reps to focus on conversations that are already warmed up. It also syncs in real time with Salesforce and HubSpot, so pipeline data stays current without extra data entry.

Reply.io 

Reply.io is an AI sales automation platform for B2B teams, startups, and SMBs that want to run scalable outbound across email, LinkedIn, calls, SMS, and WhatsApp, all backed by a built-in lead database, powerful AI personalization, and analytics. 

Its native database helps teams find targeted leads with enriched data, including verified email addresses and intent signals. Its AI engine then uses that context to personalize emails, follow-ups, and LinkedIn messages across coordinated outreach campaigns.

Once up and running, Reply provides your business with a steady flow of qualified leads, allowing your team to focus on demo calls and closing deals. 

Trellus.ai 

Trellus.ai is an embedded AI sales assistant and dialer that works directly within existing sales engagement platforms like Salesloft, Outreach, and HubSpot. The platform offers a powerful combination of real-time AI coaching and automated dialing capabilities, designed to help sales teams have more conversations and improve call quality without the need to switch between different applications. 

Sales teams can use Trellus.ai to execute power and parallel dialing tasks up to five times faster, while receiving live, in-the-moment guidance on objection handling and competitor positioning during cold calls. The platform also provides automated QA scoring on all calls and detailed analytics to help managers identify and track key performance metrics across their team. 

Teams can accelerate the onboarding process by utilizing AI voice agents that act like real prospects for practice calls, allowing new hires to refine their skills before speaking with actual customers. Additionally, Trellus.ai features a virtual sales floor that brings remote teams together for structured call blitzes, creating a collaborative environment where reps can listen to live calls and share feedback. 

Pricing for Trellus.ai starts at $59.99 per user per month for the Power plan, with a Parallel dialing plan available for $149.99 per user per month, and custom pricing for enterprise teams.

 

Salesloft 

Another sales enablement tool is Salesloft, which is somewhat similar to Outreach as it also helps you set up the outbound call sequences of your phone system and emails with the help of automation and email templates.

With this, you can track how people engage with your outreach and identify which sales conversations are most successful at converting prospects into customers. 

For example, they can set up automated email sequences that trigger based on prospects’ behavior, track response rates, and adjust their approach accordingly. 

Ambition 

Ambition helps create friendly competition among your sales team by tracking performance in real time. It connects with your CRM and other data sources to score each salesperson’s performance based on goals set by sales managers.

The tool only works with data from your CRMs, so its effectiveness depends on whether your sales reps actually log their activities. This creates a win-win situation; if salespeople want to rank high on the scoreboard, they have to keep their data updated and accurate in the phone system. 

Hoopla 

Hoopla is a sales enablement tool that makes it easy to create contests, competitions, and leaderboards based on your CRM data. It uses game-like features, data tracking, and high-quality video to help managers motivate their teams and achieve better results. 

Category: Content management

Content management sales enablement tools help organize and store all your sales materials so that your team can find up-to-date content when they need it. These tools ensure your sales process runs smoothly by providing reps with the right materials at the right time. 

Seismic 

Seismic is a sales content tool that provides a centralized location to manage all your sales resources, information, and content, featuring version control and approval capabilities. 

However, marketing teams utilize Seismic to create more effective content using AI suggestions and data insights, while sales managers can establish consistent training programs for their network team members. 

The platforms offer AI-powered content suggestions for personalized outreach, data insights to improve your sales approach, and organize content storage for things like product launches. 

Dock

Dock is an AI revenue enablement platform that provides digital sales rooms, centralized content management, learning tools, and an AI agent for go-to-market teams. It’s designed to support the full customer lifecycle, from early deal conversations through onboarding and renewal, in one connected workspace.

Sales teams use Dock to create personalized deal rooms where buyers can access proposals, mutual action plans, and key content from a single link. An AI enablement agent gives reps real-time answers from your playbooks and product documentation, while AI documents generate personalized follow-ups and business cases from live CRM data and call transcripts. 

Learning playbooks sit alongside daily workflows so training stays accessible when reps actually need it — not just during onboarding.

Highspot

HighSpot is a well-known sales enablement tool that centralizes all your sales resources and materials, making them easily accessible for daily outreach activities and self-directed learning.

The platform allows you to build personalized content collections for specific target groups. For instance, if you serve small, medium, and large law practices, you can develop three distinct content packages tailored to each firm size.

 

You can incorporate different content formats, including case studies, templates, embedded videos, and links to articles on websites, essentially any material your team needs. This approach is particularly valuable in a B2B sales environment or sectors with lengthy and complex purchasing decisions.

In addition to organizing content, Highspot provides valuable sales analytics that tracks how your team engages with various materials, enabling you to identify content gaps and determine which resources yield the strongest outcomes.

Showpad 

Showpad is a digital sales enablement tool that combines content management, coaching, and training all in one place. It helps sales reps personalize their outreach and engage buyers better through interactive presentations and materials. 

The platform helps salespeople quickly adjust to what buyers need by providing the right information at the right time. It uses AI to help create more relevant conversations with potential customers.

It can create an engaging digital experience and can turn physical products into an interactive digital experience, helping you personalize communication with buyers and engage with them in real-time.

DocSend

DocSend helps sales reps focus on prospects who are actually interested by tracking how people interact with their sales representatives’ presentations. It shows you who reads your materials and provides detailed analytics about which pages prospects spent the most time on.

The tool eliminates confusion by storing all your sales documents in one place, so both sales reps and customers can access everything through a single link. This makes it easy to see which prospects are truly engaged and worth your time to follow up with.

Fill

Fill is a HIPAA-compliant document workflow and e-signature platform designed to help sales teams streamline contract creation, approvals, and signing.

It enables teams to automate document processes, reduce turnaround time, and close deals faster with secure and compliant digital signatures.

PandaDoc

PandaDoc makes creating, sending, and managing sales documents easier. It offers ready-made templates that let sales reps quickly create proposals, contracts, and quotes without much effort.

The platform also tracks how customers interact with documents, giving you insights into which prospects are engaged and more likely to buy. This helps your team focus on the most promising opportunities. 

Category: Coaching & readiness

Coaching and readiness tools train your sales team to perform at their best. They offer training programs, practice scenarios, and feedback to build skills and confidence, ensuring reps are prepared for real sales conversations and aligned with company messaging and goals. 

Mindtickle 

Mindtickle is a sales training and sales coaching platform that helps companies increase revenue by improving their sales team’s knowledge, skills, and behaviors. It helps you define what makes an ideal sales rep and create programs that quickly reinforce learning. 

The platform enhances rep performance through sales coaching, role-playing, and skill assessments. It’s easy to customize, allowing you to create learning sites and content hubs that match your sales strategy. 

Brainshark 

Brainshark is a sales enablement software that leverages data to provide flexible training resources and sales coaching modules, keeping the sales team sharp. 

It offers video conferencing and text-based coaching to help teams track their progress, reinforce effective sales techniques, and share video examples to boost performance.

The platform is designed to spot strengths and weaknesses in your sales process and help fix skill or knowledge gaps in your team. 

Category: Intelligence & analytics

Intelligence and analytics tools help your sales team members make more intelligent decisions by providing insights about prospects and customers. These tools analyze data to show you which leads are most likely to buy, helping your team focus on the best opportunities. 

Chorus 

Chorus is an intelligence sales tool that helps the sales team learn what works in their calls. It tracks things like how much a rep talks vs. listens, when discounts are mentioned, or when competitors come up. 

By spotting these patterns, Chorus shows what leads to winning or losing a deal. Also, analyzes the calls for coaching insights, including call analytics and call sentiment. 

Crayon 

Crayon is a competitive intelligence (CI) tool designed to help sales reps win deals against competitors. It gives salespeople real-time information so they can confidently answer buyer questions about rival products or services.

Similarly, Crayon connects with other popular sales tools like Seismic and Highspot, making it easy to access. 

GTM Buddy

GTM Buddy helps reduce the performance gap between your best sales reps and those struggling to meet their targets. It provides reps with the right information they need to close deals more effectively.

The platform gives sales reps relevant information based on their specific opportunities and sales conversations. Reps can access this information through multiple channels, like Slack, email, LinkedIn, CRM, and calendar.

Using GTM  Buddy, sales reps can quickly handle customer objections, come prepared for important calls, and build stronger relationships with customers. 

Category: Presentation & interactive tools

Presentation and interactive tools help sales teams create engaging presentations and interactive experiences for prospects. These tools make it easier to showcase products, share information, and keep potential customers engaged during sales conversations. 

Storydoc 

Storydoc is a modern alternative to traditional PowerPoint presentations. It’s a web-based, AI-powered tool that helps you create interactive and personalized sales content to keep your audience engaged. 

Instead of just showing slides, you‘re telling a story that connects with buyers. Storydocs’ design makes people spend more time reading, share the content internally, and book more demos. It helps sales teams stand out, close deals faster, and increase conversions with eye-catching, engaging presentations.

Vyond

Vyond is an online video animation tool that lets sales teams create professional videos without any video editing experience. The platform offers a library of templates that enable quick and easy production of visually appealing content.

Sales teams can use these videos in place of live product demos or as a part of marketing campaigns to generate leads. The engaging visual content is an effective way to capture attention and stand out from competitors. 

Teams can get creative by using videos as “video voicemails” instead of cold emails, sharing customer testimonials videos with new prospects, or creating FAQ videos to answer common questions. This approach helps make sales outreach more personal and memorable.

HeyGen

HeyGen is an AI video generator that helps sales teams build personalized, on-brand video presentations with speed and consistency. With tools like text-to-video, image-to-video, and AI avatars, teams can create high-quality videos from a simple script or photo without video editing experience. 

The platform supports 175+ languages and includes natural lip-sync, gesture controls, and voice cloning. This makes it easy to deliver tailored sales messages across regions, helping reps stand out in inboxes and engage buyers more effectively.

Visme

Visme is a cloud-based all-in-one visual content creation platform designed for non-professional designers. It’s home to millions of design assets, and thousands of templates for creating irresistible stunning graphics in no time. With its low learning curve, user-friendly interface, and easy drag-and-drop functionality, it’s a great choice for your sales teams of all sizes and skill levels.

With Visme you can tell your story in style. Its AI-powered features enable sales teams to create visually striking, highly converting presentations, pitch decks, and sales materials that instantly grab the audience’s attention. You can also use interactive elements like animations, icons and graphics to make slides memorable, and highly converting. 

Category: Productivity & workflow

Workflow and productivity tools help sales teams work more efficiently by organizing tasks, automating repetitive processes, and streamlining daily activities. These tools save time and ensure nothing falls through the cracks, allowing your team to focus on what matters most: selling. 

Whatfix 

Whatfix is a training platform that provides step-by-step guidance directly inside the apps your sales team uses every day. It helps employees learn while they work instead of taking time away from their tasks.

Sales reps often forget what they’ve learned because there’s usually a gap between training and actually using skills. Whatfix solves this by providing quick, helpful guides right when employees need them without disrupting the workflow. 

Why is a sales enablement platform important?

Sales enablement platforms are important because they give your sales team everything needed to sell more effectively. By bringing together tools, content, training, and analytics in one place, these platforms help reps close more deals faster. 

The key benefits are clear, as better access to sales materials without wasting time searching and smarter selling through data insights that identify promising leads. Enhanced training that keeps your team confident and aligned with the company’s messaging.

These platforms also streamline communication through email and call management tools and boost productivity by automating routine tasks. Provide valuable data insights to help you understand what’s working and where to improve.

Ultimately, investing in the top sales enablement platforms means your team can focus on what they do best, building relationships and closing deals, while the technology handles the rest.