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16 Best CRM for Retail in 2024

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Best CRM for retail

With the number of retail businesses growing, customers are roaming between retail with laser focus, ready to pounce on the perfect product. But how do you keep them coming back for more? Well, the simple answer to this is “CRM.”

CRM stands for Customer Relationship Management, but think of it as your secret weapon to turn shoppers into loyal fans. However, with the huge pool of CRM software, choosing the right one to meet your requirements can be a hassle. But don’t worry, this post has got you covered.

In this post, you will learn about the best CRM for retail, their features, pricing, and how to choose the right one. 

So, let’s get started. 

🔑 KEY HIGHLIGHTS

  • HubSpot, Pipedrive, Salesforce, Zendesk, and Agile CRM are some of the top retail CRMs. 
  • Retail CRM software is a customer relationship management system designed to offer specific services to retail businesses. 
  • Implementing CRM in your retail business can enhance customer loyalty, improve customer service, facilitate data-driven decision-making, and increase sales and revenue.
  • Defining your goal and budget, analyzing key features, and marketing automation are some things you must consider before choosing CRM software.

Top CRM for Retail – At a Glance

Numerous CRM tools are available on the market that are beneficial in the retail field, and choosing the right one from such a long list can be a hassle. 

So, here is a breakdown of the top retail CRMs to make things easy.

CRMPricingKey FeaturesBest For
HubSpotStarting at $15 per user/monthCustomized dashboard, Gmail and Outlook integrations, email marketing, advanced analytics and reporting, ai-powered optimization, workflow automationHelping businesses maximize sales and grow better
PipedriveStarting at $14 per user/monthSales automation, lead management, personalize columns and monitor data, AI-powered sales assistant, customizable pipeline, integrationCreating reports for the metrics that matter within the business
SalesforceStarting at $25 per user/monthSales automation, file synchronization, sales collaboration, sales analytics, customer service AI, email integration, process automationImproving the media and advertising strategy of business
Monday.comStarting at $12 per seat/monthWork management, sales pipeline, contact management, customer projects, lead capturing, lead managementStoring operations, product development, range processes, financial payables, marketing, logistics, rostering, staff onboarding, and reporting,
ZendeskStarting at $25 per agent/monthTicketing system, sales engagement tools, help desk automation, integration, answer bot, marketing automation, CRM project managementCustomer support and sales teams
FreshsalesStarting at $11 per user/month360-degree customer view, lead management, sales automation, workflow automation, analytics and tracking, AI-powered insights, sales automationIdentifying high-intent leads, accelerating follow-ups, and translating powerful sales insights into revenue with effective automation
CreatioStarting at $25 per user/monthUnlimited no-code customization, 360-degree customer view, analytics and reporting, sales pipeline automationtracking and organizing customer data, improving customer service, and ultimately driving revenue growth.
InsightlyStarting at $29 per user/monthWorkflow automation, integrations with third-party, reporting and dashboards, email tracking, sales pipeline management, project tracking, marketing automationGrowing teams with a need for a project management system that expands
Zoho CRMStarting at $20 per user/monthOmnichannel communication, marketing automation, sales force automation, ai-powered sales assistant, pipeline management, contact management, scheduled reportsSmall to medium-sized businesses
ActiveCampaignStarting at $8 /monthEmail marketing, customizable templates, integration with 900+ tools, site and conversion tracking, visual marketing, automation builder, list management and segmentation, lead scoring, landing pages, multi-user editing, analytics, and reportingemail marketing and automation
Bitrix24Starting at $19 per user/monthLead management, sales management, sales enablement, mobile CRM, automation and integration, project managementSmall to medium-sized businesses and teams looking for comprehensive customer management, project management, collaboration, and communication tools
NetsuiteStarting at $100 per user/monthCustomer service management, lead management, marketing automation, partner relationship management, sales force automationmanaging financials, operations, and customer relationships
CopperStarting at $12 per seat/monthOrganize contacts, automate tasks, email & marketing tools, track deals, get reports, Google Workspace CRM, integrationsautomating tasks, tracking emails, and managing your leads and contacts 
KeapStarting at $299/monthMarketing automation, lead capture, lead management, email marketing, text marketing, sales automationsales and automation
PipefyStarting at $24 per user/monthIntegrations, workflow management, 360-degree feedback, business process automationManaging and workflow automation
Agile CRMStarting at $14.99 per user/month360° contact view, marketing automation, advanced analytics, contact management, mobile marketing, landing page builderautomating sales, marketing, and customer service activities

16 Best CRM for Retail in 2024

1. HubSpot

Founded in June 2006, Hubspot is one of the best CRM for retail. It is the perfect solution for businesses looking to manage and organize their customer relationships. 

HubSpot Best CRM for retail

HubSpot offers an advanced set of features for customer service processes, sales, and marketing. It is an ideal CRM software solution for small startups and large enterprises. By getting started with this CRM, you can get access to different features, such as marketing automation, email marketing, content management, and analytics

⚡Key Features

  • Customized Dashboard
  • Gmail and Outlook Integrations
  • Email marketing
  • Advanced analytics and reporting
  • AI-Powered optimization
  • Workflow automation

Pros and Cons

ProsCons
User-Friendly and Intuitive ToolConfusing pricing
Robust and Flexible ToolCustomizing templates can be a challenge.
ScalableLimited integrations
Free plan available for unlimited users with all crucial featuresPaid plans are more expensive compared to other service providers.

💰Pricing

  • Starter: $20 per seat/month
  • Professional: $1,200/month
  • Enterprise: $4,000/month
  • Sales Hub Starter: $20 per seat/month
  • Starter Customer Platform: $20 per seat/month
  • Sales Hub Professional: $100 per seat/month
  • Sales Hub Enterprise: $150 per seat/month

2. Pipedrive

Pipedrive is among the top CRM for retail industry. It is designed to solve the occurring problems in the sales process. It is the perfect solution for businesses that are having a hard time managing their sales process. With the help of Pipedrive, businesses can manage their sales processes more efficiently as it offers a visual sales pipeline that allows users to track deals and activities at every stage. 

Pipedrive Best CRM for Retail

Pipedrive is packed with many features and tools, such as contact management, email integration, sales forecasting, and reporting tools. It offers retail businesses a complete overview of their sales processes, as well as detailed analytics and reporting.

⚡Key Features

  • Sales automation
  • Lead management
  • Personalize columns and monitor data
  • AI-powered Sales Assistant
  • Customizable pipeline
  • Integration

Pros and Cons

ProsCons
User-friendly interfaceLimited integrations
Budget-friendlyFree plan not available.
CustomizableLimited customer support hours.
Sales assistantLimited reporting capabilities

💰Pricing

  • Essential: $14 per user/month
  • Advanced: $29 per user/month
  • Professional: $59 per user/month
  • Power: $69 per user/month

3. Salesforce

Salesforce is one of the best retail CRM available for every type of business. It offers cloud-based software at an affordable price and helps businesses connect with their customers differently so that they can find more prospects, close more deals, and stay on the positive side of customers with amazing service.

Salesforce CRM for Retail

By using Salesforce, you can get access to numerous features, such as sales analytics, email integration, sales collaboration, and much more, which are sure to offer you great support. In addition, this CRM also allows your sales, marketing, commerce, service, and IT teams to work from anywhere.

⚡Key Features

  • Sales automation
  • File synchronization
  • Sales collaboration
  • Sales analytics
  • Customer service AI
  • Email integration
  • Process automation

Pros and Cons

ProsCons
Cloud-basedSteep learning curve
Scalable and FlexibleCustomization complexity
High number of integration optionsData storage limitations
Mobile AccessibilityIntegration challenges

💰Pricing

  • Starter Suite: $25 per user/month
  • Professional: $80 per user/month
  • Enterprise: $165 per user/month
  • Unlimited: $330 per user/month
  • Einstein 1 Sales: $500 per user/month

4. Monday.com

Monday.com is one of the top retail CRM preferred for cloud-based projects and work management platforms. This platform lets businesses get a full 360-degree view of their customers, keep track of all customer interactions and emails, and centralize client communication. 

Monday.com retail CRM

By implementing Monday.com in your business, you can create a unique flow that would fit your operations.  With customizable workflows, monday.com enables teams to automate routine tasks, such as restocking alerts and sales tracking, ensuring that inventory levels are always optimal and sales processes run smoothly.  This software also supports integration with popular apps like Google Calendar, Gmail, and Microsoft Teams. 

⚡Key Features

  • Work management
  • Sales pipeline
  • Contact management
  • Customer projects
  • Lead capturing
  • Lead management

Pros and Cons

ProsCons
Customizable interfaceThe free plan is limited to solo and duo users only. 
More than 200 project templatesLimited integrations
Powerful communication toolDifficult to track time and expenses.
Responsive live chat Limited mobile app features

💰Pricing

  • Basic: $12 per seat/month
  • Standard: $14 per seat/month
  • Pro: $24 per seat/month
  • Enterprise: Contact sales

5. Zendesk

Officially launched in 2007, Zendesk is one of the leading retail CRM software. It is one of the most complete platforms that offer all solutions related to customer service that are easy to use and also help you to scale your business. 

Zendesk Best CRM for Retail

With Zendesk, you can experience the power of different valuable features such as deal management, activity tracking, lead generation, and more. This retail CRM is the perfect powerhouse to help you maintain strong relations with your customers. 

⚡Key Features

  • Ticketing system
  • Sales engagement tools
  • Help Desk Automation.
  • Integration
  • Answer Bot
  • Marketing Automation
  • CRM Project Management

Pros and Cons

ProsCons
User-friendly and simple interfaceLimited sales pipelines
Seamless integrationExpensive for small businesses
Sales email automationLimited Integration and Scalability
Highly customizableAdvanced features are only available in higher-priced plans

💰Pricing

  • Support Team: $25 per agent/month
  • Support Professional: $69 per agent/month
  • Support Enterprise: $149 per agent/month
  • Suite Team: $69 per agent/month
  • Suite Growth: $115 per agent/month
  • Suite Professional: $149 per agent/month
  • Suite Enterprise: Talk to Sales

6. Freshsales

Freshsales is a CRM for retail businesses that helps them manage their interaction with existing and potential customers. It offers its users an arsenal of features such as deal management, AI-powered assistance, sales automation, workflow automation, and much more. 

Freshsales retail CRM

The features offered by Freshsales play a crucial role in helping you gain new customers as well as retain old customers. On top of offering such advanced features, it is easy to use and a perfect fit for any business.

⚡Key Features

  • 360-degree customer view
  • Lead Management
  • Sales Automation
  • Workflow automation
  • Analytics and Tracking
  • AI-Powered Insights
  • Sales automation

Pros and Cons

ProsCons
AI-powered lead scoringNo reports on the free plan.
Custom dashboards and reportsSupport is only available on weekdays.
Easy-to-use interfaceLimited Integration with third-party apps.

💰Pricing

  • Growth: $11 per user/month
  • Pro: $47 per user/month
  • Enterprise: $71 per user/month

7. Creatio

Creatio is a platform that believes that coding should not be a problem when it comes to offering proper CRM support. This CRM is designed to help any retail business grow and achieve success by automating and changing workflows. 

Creatio retail CRM

This CRM software offers many advanced features that are sure to help businesses scale much further while still building strong connections with new and old customers. In addition, you can manage the entire customer journey with one CRM platform powered by No-Code and GenAI.

⚡Key Features

  • Unlimited no-code customization
  • 360-degree customer view
  • Analytics and Reporting
  • Sales Pipeline Automation

Pros and Cons

ProsCons
Easy to use and user-friendly interface.Limited integration
No coding is required for customization.Missing Features
No hidden costs.Learning Curve
Integration optionsTime-Consuming

💰Pricing

  • Growth: $25 per user/month
  • Enterprise: $55 per user/month
  • Unlimited: $85 per user/month

8. Insightly

Founded by Anthony Smith, Insightly is a powerful CRM for the retail industry. Its pipeline management tool has been helping businesses of all sizes manage their sales, marketing, and customer service activities. 

Insightly top CRM for retail

The main motive of Insightly CRM is not just to focus on keeping track of a customer’s data but also on how business can work and what customers need so that they can keep them happy and build strong relationships. Insightly has also partnered with several companies, such as Office 365, G Suite, and Mailchimp, to help you boost your overall productivity.

⚡Key Features

  • Workflow automation
  • Integrations with third-party
  • Reporting and dashboards
  • Email tracking
  • Sales Pipeline Management
  • Project Tracking
  • Marketing Automation

Pros and Cons

ProsCons
Easy-to-use interfaceNo phone support
Easily customizableLimited features in the Plus plan.
Integration with third-party apps.Little expensive for small businesses.

💰Pricing

  • Plus: $29 per user/month
  • Professional: $49 per user/month
  • Enterprise: $99 per user/month

9. Zoho CRM

Zoho CRM is an efficient cloud-based solution designed to assist businesses in effectively managing their sales, marketing, and customer interactions. This comprehensive tool offers a wide range of features, including automation capabilities, lead and contact management functionalities, as well as sales pipeline management. 

Zoho-CRM for retail

With Zoho CRM, businesses can streamline their processes and enhance their overall customer relationship management strategies. It is one of the best retail CRM systems suitable for small to large-sized businesses.

⚡Key Features

  • Omnichannel communication
  • Marketing automation
  • Sales Force Automation
  • AI-powered sales assistant 
  • Pipeline management
  • Contact management
  • Scheduled Reports

Pros and Cons

ProsCons
Easy follow-up of email conversations.Limited customization options
Customizable to meet specific business needs.Expensive for small businesses
Seamless integration.Limited scalability compared to some other enterprise CRMs.

💰Pricing

  • Standard: $20 per user/month
  • Professional: $35 per user/month
  • Enterprise: $50 per user/month
  • Ultimate:$60 per user/month
  • CRM Plus: $69 per user/month
  • CRM Flex: Starts from $20 per user/month

10. ActiveCampaign

ActiveCampaign is one of the global leaders in customer experience automation. It is an ideal CRM for retail industries who are looking for a complete marketing automation system that aims to solve problems related to sales, marketing, automation, and, ultimately, customer support. 

ActiveCampaign Best CRM for retail

ActiveCampaign also offers a proper combination of email marketing, automation, and CRM features, making it a platform with a complete solution package. By implementing this CRM in your business, you can easily see the positive difference it can make. 

⚡Key Features

  • Email marketing
  • Customizable templates
  • Integration with 900+ tools
  • Site and conversion tracking
  • Visual Marketing 
  • Automation Builder

Pros and Cons

ProsCons
Seamless integrationFree plan not available
Omnichannel MarketingLimitation of features within the budget plan
Advanced email marketingDifficulty in Email editor

💰Pricing

  • Starter: Starts at $8 /month
  • Plus: Starts at $49 /month
  • Pro: Starts at $79 /month
  • Enterprise: Starts at $145 /month

11. Bitrix24

Headquartered in Alexandria, Virginia, Bitrix24 is a platform that offers CRM, a contact center, a website builder, marketing campaigns, and other sales tools for businesses. The primary feature that sets it apart is its advanced set of collaboration and communication tools, including projects, documents, and the Yammer platform. 

Bitrix24 CRM for retail

Additionally, the Bitrix24 CRM core includes contact management, lead tracking, and sales automation, making it an ideal retail CRM software for startups or small businesses. Its free plan offers basic functionalities, further enhancing its appeal for those looking to introduce CRM in their business.

⚡Key Features

  • Lead management
  • Sales management
  • Sales enablement
  • Mobile CRM
  • Automation and integration
  • Project management

Pros and Cons

ProsCons
Flexible deployment optionsComplexity in the initial setup
Integration with other toolsLimited features in the free plan.
Free plan is availableLearning curve

💰Pricing

  • Standard: $19 per user/month
  • Professional: $55 per user/month
  • Business: $79 per user/month
  • Enterprise: $99 per user/month
  • Unlimited: $159 per user/month

12. Netsuite

The NetSuite CRM solution is one of the most preferred retail CRM software that securely stores and updates customer information and data in real-time. It effectively aids in managing and nurturing business relationships with customers, external partners, and suppliers. Additionally, it offers comprehensive solutions for sales, customer service, and marketing automation.

Netsuite CRM for Retail

With the NetSuite CRM, customers can seamlessly navigate through various stages, starting from the lead stage to opportunity and fulfillment, among others. Its user-friendly interface and adaptability make it a valuable asset for any business, regardless of its size or industry.

⚡Key Features

  • Customer Service Management
  • Lead Management
  • Marketing Automation
  • Partner Relationship Management
  • Sales Force Automation

Pros and Cons

ProsCons
Ease of useLimited support
ScalabilityLimitation of customization options. 
Enhanced VisibilityCustomizations are high-maintenance

💰Pricing

  • Starter $100: $100 per user/month
  • Mid-Market: $200 per user/month
  • Enterprise: $300 per user/month

13. Copper

Copper is a CRM for retail that is designed to let you spend time on building mutual relationships, rather than data. It integrates seamlessly with Google Workspace products such as Gmail, Google Calendar, and Google Drive, helping you with CRM tasks by eliminating the need to switch between different platforms back and forth.

Copper retail CRM

Copper CRM enables users to work within a suitable environment, enhancing usability and efficiency. Moreover, this CRM’s reporting and analysis functionalities offer precise insights into sales and business performance, empowering organizations to make well-informed choices.

⚡Key Features

  • Organize Contacts
  • Automate Tasks
  • Email & Marketing Tools
  • Track Deals
  • Get Reports
  • Google Workspace CRM
  • Integrations

Pros and Cons

ProsCons
User-friendly interfaceCostly for larger teams.
Seamless integration with Google WorkspaceDependent on Google Workspace.
Enhance productivity by centralizing all CRM activities within Google apps.Limited features outside of Google integrations.

💰Pricing

  • Starter: $12 per seat/month
  • Basic: $29 per seat/month
  • Professional: $69 per seat/month
  • Business: $134 per seat/month

14. Keap

Offering its service for 20+ years and continuing, Keap is a powerful retail CRM designed for startups and small companies to get a more detailed view of their customers. This CRM helps businesses to automate marketing activities and streamline their sales and marketing operations. 

Keap Best CRM for Retail

With Keap you can experience many advanced features such as email marketing, lead capture, and integration firsthand. Businesses of all sizes can use Keap to streamline their sales and marketing efforts and improve their customer relationships.

⚡Key Features

  • Marketing automation
  • Lead capture
  • Lead management
  • Email marketing
  • Text marketing
  • Sales automation

Pros and Cons

ProsCons
Easy-to-use interfaceThe price is much higher than most CRMs
Seamless integration with 2000+ tools Limited customization options for the CRM and marketing automation features

💰Pricing

  • Ignite: $299/month
  • Grow: $399/month
  • Scale: $599/month

15. Pipefy

Founded in 2015 by Alessio Alionço, Pipefy is a low-code business process automation software that helps businesses manage and automate overall workflows. It is known for its service and ability to enhance agility, upgrade efficiency, and deliver augmented customer value through optimization of workflows, granting higher-quality outcomes.

Pipefy Best CRM for Retail

With the help of Piepfy, work automation is simple and easy. It also helps to save your team’s valuable time, allowing them to focus on another important task on the hand. 

⚡Key Features

  • Integrations
  • Workflow Management
  • 360 Degree Feedback
  • Business Process Automation

Pros and Cons

ProsCons
Comprehensive and Easy-to-Follow User InterfaceLearning Curve
Centralization of CommunicationCustomization limitations
Increases Control and ProductivityPoor customer service

💰Pricing

  • Business: $24 per user/month
  • Enterprise:$40 per user/month

16. Agile CRM

Agile CRM is one of the best CRM for retail industries as it is packed with all of the necessary features and functions a business needs. With Agile CRM you can expect the best, easiest, and most powerful Customer Relationship Management (CRM) system with sales and marketing automation for any size of business. 

Agile CRM for retail

This CRM also offers different features that help businesses manage contacts, email campaigns, web forms, and help desks, which help manage customer relations more efficiently. Additionally, you can monitor the stages and milestones of your deals to ensure the sales process stays on track.

⚡Key Features

  • 360° Contact View
  • Marketing Automation
  • Advanced Analytics
  • Contact Management
  • Mobile Marketing
  • Landing Page Builder

Pros and Cons

ProsCons
Free forever plan for up to 10 usersLimited customization options
Unlimited deals, tasks, and documentsClunky and buggy
Email trackingNo AI-Powered insight

💰Pricing

  • Starter: $14.99 per user/month
  • Regular: $49.99 per user/month
  • Enterprise: $79.99 per user/month

What is a Retail CRM?

A retail CRM is a customer relationship management system optimized for retail businesses. It supports high customer frequency and repeat purchasing in a business-to-consumer (B2C) model and helps retailers track customer interactions and leads.

Proper retail CRM software will offer you the proper solution you need to manage a strong connection with your customers. It also provides you with a better insight into when it’s best to reach out to a specific customer again and what the customer is likely looking for.

Benefits of Using Retail CRM Software

CRM can be a game-changer for any retailer through the advantages it has to offer. So, let’s discuss some benefits you can experience by implementing Retail CRM Software. 

Here are some of the benefits of retail CRM software you can experience firsthand: 

1. Enhanced Customer Loyalty

A CRM is the ultimate hack for building a proper customer relationship. It plays a significant role in helping you understand your customers better which allows you to personalize their shopping experience. Such personalization can be made through targeted promotions, loyalty programs, or simply remembering their preferences. As the saying goes, “Satisfied customers are more likely to return and recommend your business to others.”

2. Improved Customer Service

By leveraging retail CRM software in your business, you can get access to a more centralized view of your customer data. This data can include various things such as past interactions, purchase history, and preferences, which help your team provide faster and more efficient service that meets their requirements. This simple gesture will help you improve your overall customer service. 

3. Increased Sales and Revenue

Increasing sales and revenue is one of the major roles of CRM for retail businesses. With the power offered by CRM software, you can get a clear understanding of your customer’s buying habits, making it easy for you to tailor your marketing and sales efforts accordingly. This opens the way towards more targeted promotions, upselling opportunities, and, ultimately, increased sales and revenue.

4. Data-Driven Decision Making

Data is crucial for every business, whether it is to increase sales or retain customers. To make things easy, retail CRMs provide valuable insights into customer behavior and trends. You can use this data to plan more informed decisions about everything from product inventory management to store layout and staffing.

5. Improved Operational Efficiency

CRM software helps you automate some repetitive tasks. It also helps you automate workflow, follow-ups, reminders, conversation routing, profile enrichment, and more. This saves your team precious time, allowing them to focus on other important things. 

6. Improved Inventory Management

Some CRMs integrate with your inventory system, allowing you to track stock levels and purchase patterns more effectively. This can help you avoid stockouts and optimize your ordering process.

7. Real-time collaboration

Every member of the sales, marketing, and other teams works together with the common business goal of increasing sales and revenue. CRM software can help you ensure that everyone within the team stays on the same page by offering a centralized platform to exchange data, monitor progress, and have productive conversations.

8. Enhanced marketing

Top CRM system enables businesses to provide targeted and more personalized marketing strategies that serve the unique requirements of their customers. This approach adds a personal touch to your business communication, fostering a sense of appreciation and value among customers.

How to Choose the Best Retail CRM Software?

With the ever-growing number of businesses in this era, choosing the right CRM software can be a game changer. So, you must always keep certain things in mind while choosing CRM software. 

Here is a breakdown of how you should choose the best retail CRM software:

1. Define your goal and budget

The first and most important thing you must be wary of when choosing CRM software is your plan and the budget you are willing to spend. You must be clear on what you want to accomplish by implementing a CRM system into your business. It will help guide your software selection procedure effectively. 

2. Analyze Key Features Available

When choosing a CRM system, you must always identify the essential and preferred features. Identifying such features gives you a better idea of their value. Essential features include contact management, customization capabilities, sales and marketing automation, and robust reporting and analytics. These functionalities ensure you can track, organize, and store customer data, personalize your CRM workflows, and automate tasks to boost efficiency.  

Beyond essentials, consider features like lead and contact management, sales funnel tracking, forecasting, mobile apps, and customer support functionalities for a comprehensive CRM experience. Remember, search for a CRM that adapts to your business processes.

3. Easy to use

Analyze different CRM software and look for the right software that appears more user-friendly and easy to use. Choosing a service provider with the proper interface makes it easy for you to navigate any required buttons and take action more smoothly. 

On the other hand, choosing an interface that is more complicated or confusing can lead to low productivity and frustration. 

4. Integration Option

Having the option to integrate CRM software with your favorite application can be beneficial. This simple integration can boost your comfort and efficiency with the tools. A CRM solution with extensive app integration blends seamlessly with your existing ecosystem and enhances efficiency. 

So, always remember to check the type of integrations CRM software supports before committing to it. 

5. Marketing automation

The ideal CRM software for the retail trade should perform all the repetitive tasks and free the employees from work that requires their attention and skills. Such work automation would be done by event-based triggers aimed at decreasing the amount of your team’s efforts in performing sales tasks. You can also communicate with groups of people based on their behavior by setting triggers for the outreach campaigns, follow-up, and routing to a specialist.

6. Multichannel communication

A proper CRM software must always offer you a multichannel communication option. This makes it easy for you to reach your customers within their preferred channels. Some of the channels are:

  • Email: Send, track, and manage sales emails. 
  • Live chat: Proactive engagement and speedy support to improve customer experience.
  • Calls and SMS: Greetings and updates can be sent through SMS and high-quality calls with logging, recording, and monitoring features.
  • Messengers: Real-time support is available through WhatsApp, Facebook Messenger, Apple Business Chat, and Line.

How Much Does Retail CRM Software Cost?

While some CRM software offers free plans with limited features, many charge from the start. The pricing for CRM software depends upon numerous factors, such as the number of users supported, its features, the type of plan it offers, and more.

However, the average cost of retail CRM software can range from around $12 to $200 per user per month based on features, number of users, data storage, customization, and integrations.

Conclusion

So there you have it, fellow retailers! The list of top CRM software best for any retail business. With all these fantastic options, you’re sure to find the perfect match to take your customer relationships to the next level.  

Remember, the ideal CRM aligns with your specific needs, whether it’s managing loyalty programs, simplifying inventory management, or gaining in-depth customer insights. Therefore, always leverage free trials offered by many CRM providers to experience the software firsthand before committing. 

A happy customer is a repeat customer, and a CRM is your secret weapon to keep those smiles wide. So strap on your shopping cart, dive into these awesome CRM options, and get ready to watch your business flourish!

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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