best call tracking software
  • admin
  • Last Updated: 09 Jun 22
  • 40 min read

25+ Best Call Tracking Software to consider in 2022

  • admin
  • Last Updated: 09 Jun 22
  • 40 min read
Table of Contents

Businesses adopt various marketing strategies to generate leads from different sources. Sources can be business websites, keyword searches, media ads campaigns, or email campaigns.

Business does get leads from these sources, but it is impossible to pinpoint where they originate from.

This is where call tracking software comes in handy. It is responsible for tracking the entire journey of your customers from sources to calling your business. Such information is crucial in refining your marketing strategy and increasing your sales count.

There are a number of best call tracking software available in the market. Each one has its own way of tracking calls using its sophisticated features.

Now let’s have a look at some of the best call tracking software ideal for your business.

What is Call Tracking Software?

Call tracking software is a sales automation feature that keeps track of all the inbound and outbound calls in your cloud-based phone system. Usually, the sales team or call center team of a company is responsible for handling all those calls.

The main purpose of call tracking software is to pinpoint from where leads are being generated. Leads can be generated from Ad campaigns, email campaigns, channels, or keywords.

Generally, call tracking software generates a unique phone number and is assigned to a specific advertising or marketing campaign.

Today, call tracking incorporates artificial intelligence to save intelligent recordings of sales conversations and suggest crucial sections of the conversation for subsequent review.

How does a phone call tracking software work?

Call tracking software proposes a very simple working principle. Initially, the software assigns a unique tracking phone number to each marketing campaign designed by the marketing and sales team of a company.

This campaign is either online or offline. Each of these tracking numbers is then forwarded to your main business telephone line.

To answer and address every phone call received through tracking numbers, your customer care team utilizes the company’s main business number. Finally, a call tracking system provides agents with useful campaign data.

Types of Free Call Tracking Software:

Paid or free Call Tracking Software can be sub-categorized into two types:

  1. Inbound call tracking software
  2. Outbound call tracking software

What is an inbound call tracking software?

An inbound call tracking software is a solution that keeps track of the incoming calls, caller’s prospects, and sources of the calls and records them for analysis and generating reports.

Businesses can generate up to 800 numbers to place in various places with advertisements [paid or free]. The callers can be easily segregated and tracked depending upon the call sources [designated number].

The software incorporates IVR and calls routings to provide users with a better user experience and business with granular details to analyze and devise strategies.

Inbound call tracking software has various features depending upon the service provider.

What is an outbound call tracking software?

An inbound call tracking software is a solution that allows users to make calls and record calls and customer prospects directly through the platform. It is used to generate sales opportunities by contacting leads and existing customers.

This software has many features to meet the outbound call business needs, and more are added with time. The features vary from one software to the other.

What are the benefits of using call tracking software?

Call tracking software is a much-needed attribute for any sales and marketing team. It provides valuable information that determines the position of your product in the market.

Look at the following benefits to understand the impact of these softwares on any business.

1. Generate and convert leads

The main objective of Call tracking is to boost the generation and conservation of potential leads. Lead is an essential factor for the growth of business revenue. The call tracking technology allows agents to figure out the exact source of the call. 

The source can be either a website, advertisements, billboard campaign, or more. This lets you visualize the results of your marketing effort and revise and detail them as needed.

2. Enhance the performance of popular sources

Another benefit of call monitoring software is that it helps you to prioritize high-performing ads while phasing out low-performing ones. 

As an example, you can utilize phone monitoring software to discover which ads are operating as planned and which are not, as described in the preceding benefit.

3. Insights on data campaign

Having an insight into the marketing campaign of your business is crucial. It helps you navigate the strategic plans as well as aids in the planning of succeeding campaigns. 

You can obtain numerous information and matrices using call tracking software including call origin, caller’s location, call recording, source, landing page, parameters, and many more.

The success of your digital marketing depends on the amount of data you have.

You can also better satisfy consumer requests and agents training requirements by having a better understanding of campaign performance.

4. Track return on investment

The important aspect of marketing campaigns is tracking their ROI. If the expenditure is higher than the return then such a campaign is not a viable option. So that businesses can determine what is best for them.

Call tracking software enables agents to get insights into the ROI. Furthermore, the increase in ROI directly depends on the customer service that your agents give to customers. 

Additionally, you may easily track missed calls and follow up on those leads during business hours if you use call tracking software.

👉 Read Also: How VoIP helps skyrocket your business ROI? 💹💰

5. Improve customer service experience

The top priority of the business market should always be the customers. The various marketing campaigns are a business’s effort toward pleasing customers and providing them with the best services possible.

Getting a dedicated business phone system ☎️ is the first step towards offering proper customer support.

The agents will have access to valuable information such as call intent, customer’s phone number, customer origin, and so on by using call tracking software. 

This data can help you create a customized plan for a certain group of customers in an attempt to improve the customer experience.

6. Optimization of marketing strategy

Call tracking enables businesses to review marketing campaigns and processes. Tracking only the online conversion processes provides you with half insights.

You get the other half by tracking offline conversion processes that assist your customers and marketing team in determining which ads are generating actionable interest among your target customers.

Having a total understanding of the marketing plan will help you to optimize the market strategy by analyzing the performance of all campaigns.

This also ensures that you aren’t spending money on campaigns that aren’t yielding results. Finally, the more data you collect, the more your marketing strategy can be optimized.

7. Analysis of marketing insights

Call tracking software allows businesses to gather necessary information such as call origin, caller’s location, call recording, source, landing page, parameters, and many more.

The true reason for using call tracking software is that you get access to crucial data points that would otherwise be missed by a simple lead form. This information includes customers’ interests, FAQs, concern areas, additional contacts, session data, etc.

The marketing and sales department can modify phone scripts and marketing campaigns to line with what your customer wants.

8. Improvement of team collaboration

While it’s critical to ensure that your tactics are aligned with your consumers’ demands, it isn’t the responsibility of the marketing department only. Your internal team must also be in sync which is something that calls tracking can help with.

For a unified brand experience that appeals to your target audience, teams from different departments must share data and insights with each other for better performance with the help of features of call tracking software.

Top 27 Best call tracking software (Free and Paid)

Before getting started with our picks for the best paid and free call tracking software and their features, here is our best call tracking software list along with their specialties.

  1. Hubspot: Best for automated call transcripts, Call customization, and outcome attributions.
  2. CallRail: Best for detailed caller information databases and Third-party integrations
  3. Salesloft: Click-to-call, automated emails, pre-built templates, and email tracking and automation.
  4. Invoca: Best for AI-driven real-time analytics and IVR voice recognition tools
  5. RingCentral: Best for multi-level IVR, Automated call recording, and voice mail forwarding.
  6. Outreach: Best for content import, pre-built templates, content storage, open rates, and click-to-call.
  7. CallTrackingMetrics: Best for call tracking intelligence and Third-party integrations
  8. CloudTalk: Best for CRM integration and Advanced multi-criteria call routing
  9. ActiveDEMAND: Best for call tracking analytics from multiple channels and Smart call routing.
  10. Revenue.io: Best for the knowledge base, Playbook creation, local phone numbers, Geo-routing, and email tracking and automation.
  11. DialPad: Best for native VoIP, voice & video conferencing, Desk-to-desk calls, and Tenancy Flexibility.
  12. 800: Best for Toll-free numbers, conversation intelligence, privacy, security, and compliance.
  13. Groove: Best for CRM integration and Marketing Automation.
  14. Ringba: Best for call analytics
  15. RingDNA: Best for AI-powered real-time analytics, Call monitoring, recording, and training libraries
  16. CrazyCall: Best for Call recording and  IVR
  17. JustCall: CRM Integrations and call analytics
  18. Infinity: Best for conversation analytics
  19. Phonexa: Best for multi-level IVR, Event-triggered call recording, and on-demand call recording
  20. FreshDesk Call Center: Best for CRM integration Multi-level IVR solutions and Real-time insights
  21. Salesken: Best for exporting and sharing data, live forecasting, and conversation intelligence.
  22. DialogTech: Best for IVR
  23. CallFire: Best for voice broadcast and text messaging
  24. Marchex: Best for multi-channel analytics and IVR voice recognition
  25. Clixtell: Best for conversion intelligence tool and  advanced analytics engine
  26. EngageBay: Best for CRM module and Campaign tracking
  27. LiveVox: Best for predictive dialer, CRM integration

1. Hubspot

hubspot free call tracking software

Hubspot offers its call tracking feature through its CRM and Sales suite. It is a sophisticated sales, marketing, customer service, and content management software.

It allows you to track and analyze calls as well as allows you to make calls right from your browser without picking up the phone. With only one click, you can connect with a prospect via VoIP phone or your desk phone.

It includes features such as call attributions, transcripts, and the ability to track call follow-up calls.

HubSpot Sales Hub Features

  • Social Media Collaboration
  • Mobile User Support
  • Case Management
  • Email Marketing And Marketing ROI Analytics
  • Activity/Task And Lead Management
  • Forecasting And Reporting
  • Desktop Integration
  • Opportunity And Pipeline Management
  • ABM Tool And Automation
  • Dynamic Personalization
  • Omni-Channel Marketing Automation
  • Multiple Third-Party Integration
  • Sandbox And Adaptive Testing
  • Predictive Lead Scoring
  • Behavioral Event Triggers And Reporting

Price: Starting from US 45$.

Best known for Automated call transcripts, Call customization, and outcome attributions

2. Callrail

callrail call tracking marketing analytics software

CallRail is a call tracking and marketing software that provides extensive information on incoming calls and prospect positions. It uses email, phone logs, and caller ID databases to analyze trends and determine which channels and campaigns are creating the most leads.

It combines with Google Analytics and AdWords call tracking campaigns to bring together an exceptionally thorough picture of caller history.

It has a mobile app, voicemail transcription, and SMS messaging capabilities, as well as call routing and whispers messages that allow customers to return calls and listen to messages from anywhere.

CallRail Features

  • Performance and Intelligence
  • Advanced Reporting
  • Call Recording and Data
  • Conversation Intelligence
  • Privacy, Security and Compliance
  • IVR and Geo-Routing
  • Call Scheduling
  • Multi-channel Call Attribution
  • Visitor and Keyword Tracking
  • Dynamic Number Insertion
  • Toll-Free and Local Numbers

Price: Starting from  USD 45$

Best known for: Detailed caller information databases and Third-party integrations.

3. Salesloft

salesloft call tracking software

Salesloft is one of the free call tracking software that uses a knowledge base from experts or previous employees to create playbooks and coaching materials to train new hires and interns.

It has reliable analytics that shows open rates to analyze opened emails; link rates display which email links are effective; attachment activity records the rate of email attachments downloaded and opened. These metrics are used by teams to analyze and devise new strategies to increase revenues.

Basic calling features like recording calls, generating locations, click-to-call, and call types are used to perform easy calls with a single click using local area codes to increase answered call rates and even record them for training and quality check purposes.

Some notable features include Machine learning, workflow management, CRM integration, Email tracking and automation, attachment activity, link activity, email scheduling, etc.

Salesloft Features

  • Workflow Management
  • CRM Integration
  • Email Tracking and Automation
  • Email Scheduling and Categorization
  • Templates and Notifications
  • Email Platform Integration
  • Attachment Activity
  • Open Rates
  • Link activity
  • Automated Emails
  • Click-to-call

Pricing: Request a custom quote

Best known for: Click-to-call, automated emails, pre-built templates, and email tracking and automation.

4. Invoca

invoca ai-powered call tracking analytics software

Marketers use Invoca for its AI-powered call tracking and analytics tool. It delivers call and conversation metrics in real-time.

It focuses on increasing the return on investment (ROI) of Google and Facebook marketing initiatives. Call recording, conversion tracking, call routing, campaign, and keyword tracking, and IVR  tools are some of its comprehensive call tracking features.

The outstanding feature of Invoca is real-time business intelligence analysis. It gives caller information to agents in order to improve conversion rates, as well as automated actions in real-time.

Invoca Features

  • Dynamic data-driven call routing
  • Custom digital data capture
  • Advanced report access
  • White globe onboarding
  • Call fraud and robodialier protection
  • Dynamic number insertion
  • Offline conversion and revenue report
  • Unanswered call and voicemail detection
  • No-code IVR builder
  • 45+ Third-party integrations [Salesforce, Five9, Google Marketing Platform, etc.]

Price: Contact for quote

Best known for AI-driven real-time analytics and IVR voice recognition tools

5. RingCentral MVP

ringcentral mvp call tracking software

RingCentral MVP is a prominent provider of call tracking software and solutions for business collaboration off-site. It consistently receives great ratings and offers options to suit a variety of budgets.

RingCentral MVP is a cloud-based communication platform that is used for phone conversations, messaging, and more. Its cloud-based architecture allows it to work with both desktop and mobile devices with ease.

It allows granular access control for a variety of users and includes a number of administration tools. It includes features such as automated call recording, voicemail forwarding, and multi-level IVR voice recognition. It also has a flexible API that allows customization.

RingCentral MVP Features

  • Desk-to-Desk Calls
  • Automated Attendants
  • Software Pairing
  • Cross-Platform Sharing
  • Workflow Management
  • Performance Management
  • Quality Management
  • 300+ Third-party Integrations
  • Click-to-Call
  • Advanced IVR With Visualflow Designer
  • ACD With Skills-based Routing
  • 90+ Real-Time and Historical Reports
  • Interaction Analytics

Price: Starting from USD 19.99$

Best known for Multi-level IVR, Automated call recording, and voice mail forwarding.

👉 Also Check: Top 5 RingCentral Alternatives & Competitors in 2022 🧑‍💻🔎

6. Outreach

outreach call tracking software

Outreach is one of the biggest and fastest-growing sales performance platform providers. It has become the only solution provider to make it into the Forbes Cloud 100. 

It is the only platform to integrate revenue intelligence, sales engagement, and conversation intelligence in a single venue. 

It facilitates users with call features like click-to-call, any-device calls, call recording, and location generator, which increases the success rate of answered phone calls with local area codes. 

Some notable features include email tracking and automation, Email categorization and platform integration, automated emails and scheduling, API integration to external systems, Templets, daily call summary, recording prospect data, link activity, etc.

Outreach Features

  • Email Tracking and Automation
  • Email Categorization and Platform Integration
  • Automated Emails and Scheduling
  • Record Prospect Data
  • Sort Prospects
  • Templates and Notification
  • Click-To-Call
  • Link Activity
  • Machine Learning
  • Open Rates
  • API Integration To External Systems

Pricing: Request a quote

Best known for: Content import, pre-built templates, content storage, open rates, and click-to-call.

7. CallTrackingMetrics

calltrackingmetrics call campaign tracking phone number swapping

CallTrackingMetrics is a conversation analytics platform and all-in-one call tracking that improves contact center automation with AI-driven call tracking features.

CTM has a lot of advanced capabilities and direct integrations with HubSpot, Salesforce, Zendesk, and Shopify.  Predictive dialing, text messaging support, call tracking, text messaging support, and an open customizable API are all available at various levels of service.

CallTrackingMetrics Features

  • Dedicated account manager
  • Live performance reporting [agents and contact center]
  • Smart dialer to automate outbound calls
  • Third-party integration [Zendesk, Salesforce, Microsoft Dynamics, etc.]
  • Enhanced security for HIPPA/GDPR compliance
  • Premium customer support.
  • Performance and Reliability
  • IVR
  • Local and Toll-Free Numbers
  • Port Existing Numbers
  • Geo-Routing
  • Multi-Channel Call Attribution

Price: Starting from USD 39$

Best known for: Call tracking intelligence and Third-party integrations

8. CloudTalk

cloudtalk call center call tracking software

CloudTalk is a web-based content center management platform with a robust set of advanced call tracking features. It’s designed to help a company give tailored customer service. It keeps track of interaction histories in a variety of ways. It is in charge of inbound and outbound call traffic management.

CloudTalk has a number of sophisticated call tracking tools. Calls can be routed based on agent availability and abilities, customer preferences, or call destination.

During phone contacts, the system collects detailed statistics and shows consumer information cards to agents.

CloudTalk Features

  • Custom Onboarding
  • Enterprise-level Security
  • Developer Support
  • SLA
  • Custom Reporting
  • Speech-to-Text
  • SQL Exporter
  • Call Monitoring [Whispering and Barging]
  • Dialers [Predictive, Power, and Smart]
  • 35+ Third-party Integrations [HubSpot, Zendesk, Salesforce, etc.]
  • Real-time Client Dashboard
  • Open API
  • Workflow Automation

Price: Starting with USD 20$

Best known for: CRM integration and Advanced multi-criteria call routing

👉Also Read: Work From Home Tools To Ensure Productive Employees 💻🧑‍💻🎯

9. ActiveDEMAND

activedemand call tracking and analytics software

ActiveDEMAND is a commercial platform that combines campaign management and reporting tools. It incorporates a set of commercial, marketing, and sales applications. The features of its call tracking software are quite extensive.

ActiveDEMAND offers call tracking, including keyword-based monitoring and analytics. It creates a caller database and provides caller profiles and caller ID for incoming calls. It also records calls and provides transcripts. It doesn’t support direct integration with CRM.

ActiveDEMAND Features

  • Automated Alerts and Tasks
  • Web Analytics and Reporting
  • Program Management
  • Data Quality Management
  • Online Behavior Tracking
  • Market Lead Database
  • Dynamic Content
  • Mobile Optimized
  • Automated Email Responses
  • Scheduling Outbound Calls
  • Email Personalization

Price: Contact for quote

Best known for: Call tracking analytics from multiple channels and Smart call routing

10. Revenue.io

revenue.io call tracking software

Revenue.io is one of the best free call tracking software that empowers teams with recommendations and real-time guidance.

It is an AI-powered RevOps forum that has already collaborated with top establishments like AWS, amazon business, Fidelity investments, Cvents, and others.

Some notable features include recording prospect data, sorting prospects, automated voice calls, location generator, click-to-call, advanced reporting, etc.

Revenue.io Features

  • Automated Voicemails and Notes
  • Daily Summary
  • Sort Prospects
  • Information Locator
  • Click-to-Call
  • Record Prospect Data
  • Call Recording
  • Advanced Reporting
  • Location Generator
  • Local Phone Numbers

Pricing: Get a custom quote.

Best known for: Knowledge base, Playbook creation, local phone numbers, Geo-routing, and email tracking and automation.

11. DialPad

dialpad call tracking software

DialPad is one of the best business phone systems with the most elegant and the simplest user interface. It facilitates 62,000+ businesses globally to date. 

Basic communication features like phone calls, video calls, instant messaging, screen sharing, conference calls, and desk-to-desk calls are of the best quality, and users have rated them highly. 

Some notable features include Desk-to-desk calls, an information locator, real-time call and meeting transcription, third-party tool integration, real-time analytics and reporting, record prospect data, API and webhook, hold music, etc.

DialPad Features

  • Click-To-Call
  • Record Prospect Data
  • 10+ Third-Party Integration [Outreach, Zendesk, Salesforce, Etc.]
  • Real-Time Analytics and Reporting
  • Real-Time Call And Meeting Transcriptions
  • 24/7 Phone Support
  • API and Webhook
  • Desk-to-Desk Calls
  • Information Locator

Pricing: starting from $20/user/month [$15/user/month if billed annual]

Best known for: Native VoIP, voice & video conferencing, Desk-to-desk calls, and Tenancy Flexibility.

12. 800

800 call tracking software

800 is the simplest call tracking software with a user-friendly interface. The vanity numbers, APIs, and webhook play a vital role in tracking prospects’ sources and contributing factors.

800 uses its multi-channel call attribution to decipher active and effective marketing channels, dynamic number insertion to track the number of each visitor, and visitor and keyword tracking to record campaign information.

Some notable features include Visitor and keyword tracking, Dynamic number insertion, geo-routing, advanced reporting, IVR, call scheduling, conversation intelligence, multi-channel call attribution, etc.

800 Features

  • Sequential Call Forwarding
  • Simultaneous Call Forwarding
  • Call Screening
  • Voicemail Transcription
  • Analytics
  • API and Webhook Access
  • Voicemail Boxes
  • Call Recording

Pricing: Starting at $23/month [$19/month on annual]

Best known for: Toll-free numbers, conversation intelligence, privacy, security, and compliance.

13. Groove

groove call tracking software

Groove is one of the leading call tracking and sales engagement software for establishments that use Salesforce. It facilitates more than 70k people globally, including the giants like Google, Capital one, BBVA, Uber, and Atlassian.

Groove has a user-friendly interface that makes it easy for even the new users to get the hang of it within a few sessions. It is compatible with most mobile devices that grant users freedom and flexibility.

Some notable features include Content management, workflow management and performance, CRM integration, email tracking and automation, Email platform categorization, integration and scheduling, etc.

Groove Features

  • CRM Integration / Marketing automation
  • Lead Builder
  • API integration to external systems
  • Multi-device data visualization
  • Live-pipeline management
  • Omni-channel tracking
  • Location generator
  • Automated emails and voicemails
  • Task and content management

Pricing: Request a quote

Best known for: CRM integration and Marketing Automation.

14. Ringba

ringba inbound call tracking for pay per click calls

Ringba is the ideal call tracking and analytics software for marketers, contact centers, and agencies who need to control call flow, assign specific insights to campaigns, and enhance efficiency with strong real-time reporting and analytics.

Ringba is pioneering the era of speech, testing the boundaries of innovation, and redefining the way businesses engage with consumers. It is known for performance, flexibility, and competitive advantage.

Ringba treats its customers as partners, taking a hands-on approach. IT provides live sales and technical assistance to anyone who wants it.

Ringba Features

  • Performance and Readability
  • Privacy, security, and Compliance
  • Dynamic Number Insertion
  • Call Data and Recording
  • Geo-Routing
  • Advanced Reporting
  • IVR
  • Visitor and Keyword Tracking
  • Multi-Channel Call Attribution
  • Local and Toll-Free Numbers
  • Port Existing Numbers
  • Martech Integrations

Price: Starting at USD 99$

Known for: Call analytics

15. RingDNA

ringdna call tracking software salesforce marketing cloud

RingDNA‘s call tracking services are designed to provide a complete bundle of sales engagement, performance, and conversation intelligence.

AI-powered analytics, real-time sales performance review, and automated call transcription and analysis are all offered by RingDNA.

It provides the option to create training call libraries as well as AI-powered event-based notifications that enable quick response to issues such as competitor references or common objections.

RingDNA offers perfectly alright call control and Salesforce CRM integration, allowing users to contact prospects using local or randomized numbers.

RingDNA Features

  • Automated Voicemails and Notes
  • Daily Summary
  • Sort Prospects
  • Information Locator
  • Click-to-Call
  • Record Prospect Data
  • Call Recording
  • Advanced Reporting
  • Location Generator
  • Local Phone Numbers

Price: Contact for quote

Best known for AI-powered real-time analytics, Call monitoring, recording, and training libraries

16. CrazyCall

crazycall channel call center software solution

CrazyCall is a business phone platform that enables businesses and sales teams to contact consumers and leads. CrazyCall is distinguished by its ease of use through its amazing features.

Users may trace their calls by phone number, use an autodialer, record calls, transfer calls, listen to live calls, and more. They can also use the Click To Call widget to make single calls from any webpage.

CrazyCall‘s Inbound Calls feature has the potential to boost the satisfaction of customers while also assisting businesses in growing semi-passively through the callback widget that generates leads.

CrazyCall Features

  • Cheap International Calls
  • IVR
  • Auto Dialer
  • Call Recording and Monitoring
  • Call Scripts
  • Call Transfer
  • Callback Widget
  • Click-to-Call
  • API and Integrations
  • 24/7 Customer Support
  • Free Phone Number
  • Unlimited Calls to US and Canada

Price: Starting at USD 24$

Best known for: Call recording and  IVR

17. JustCall

justcall cloud phone system sales support teams

Justcall is a cloud phone system for call centers, sales, and marketing teams. Businesses can buy local and toll-free numbers in more than 70 countries through JustCall for their everyday calling and messaging operations.

JustCall offers a broad range of powerful call tracking tools. Over 45 CRM platforms are supported, including Salesforce, Active Campaign, Freshdesk, Zapier, and Zendesk. Its IVR speech recognition lets businesses build interactive caller menus.

It has progressive and predictive dialing capabilities. It also allows SMS messaging and reports analytics for calls, voice messages, and team engagement.

Price: Starting at USD 25$

Best known for: CRM Integrations and call analytics

18. Infinity Call Tracking

infinity call tracking software for business

Infinity is the call tracking platform of choice for forward-thinking companies. It requires a cutting-edge partner with best-in-class dependability.

The new Conversation Analytics suite from Infinity opens up fascinating new options for understanding, categorizing, and accessing calls at scale.

Infinity now offers completely encrypted SIP calls, allowing businesses to get the full benefits of collaborating with a cloud-based partner while maintaining the highest level of security possible.

It is used by companies and agencies of different sizes all around the world, including Mazda, TripAdvisor, Rackspace, and Promises Treatment Centers. It is available in over 75 countries.

Infinity Call Tracking Features

  • Port-Existing Numbers
  • Multi-Channel Call Attribution
  • Visitor and Keyword Tracking
  • Call Data and Recording
  • Advanced Reporting
  • Performance and Readability
  • Privacy, Security, and Compliance
  • Dynamic Number Insertion
  • Local and Toll-Free Numbers
  • Advanced Dial Plan or IVR
  • Nuisance Call Blocking

Price: Starting at USD 137$

Best known for: Conversation analytics

19. Phonexa

phonexa call tracking software business agencies

Phonexa is an all-in-one digital marketing platform that unifies a user’s marketing channels, as well as their corresponding businesses and accounting, into a single cloud-based solution.

It does, however, provide advanced call tracking features. It has a multi-level IVR with a voice recognition-based call routing tool, text-to-speech tools, and a voice-based customization tool. It also offers call analytics and reporting and mobile apps.

It enables event-triggered and on-demand call recording. It also includes additional capabilities such as digital marketing and tracking, activity tracking, caller ID, and keyword tracking.

Phonexa Features

  • Lead Processing Analyzer
  • Advanced Reporting and Deep Analyzer
  • Domain White Labeling
  • Ping Tree Comparison
  • Lead Tracking and Distribution
  • Call Tracking and Distribution
  • Cloud Phone System
  • Suppression List Management
  • Automated Accounting
  • Click Tracking
  • Email and SMS Marketing
  • Free Integrations

Price: Contact for quote

Best known for: Multi-level IVR, Event-triggered call recording, and on-demand call recording

20. Freshdesk Contact Center

freshdesk contact center call tracking software

Freshdesk Contact Center is a commercial VoIP solution designed specifically for running an online call center that does not require integration with a company’s basic phone system.

It has a comprehensive set of incoming and outgoing calling capabilities, including logging, recording, and monitoring. It works perfectly with the entire Freshworks software suite.

Freshcaller provides a comprehensive set of call tracking and management tools. However, it does not provide call attribution by keyword or campaign. It also provides multi-level IVR solutions as well as call center insights and reporting in real-time.

Fresh Desk Contact Center Features

  • Local and Toll-Free Numbers
  • Vanity Phone Numbers
  • Call Masking
  • Port Existing Numbers
  • Segment Calls With Multi-level IVR
  • 10+ Third-party integrations [Freshdesk, ZOHO CRM, pipedrive, etc.]
  • Mobile Optimized
  • Block Spam Calls
  • Calendar Management
  • Automated Call Distribution
  • Custom Agent Status
  • Automated Outbound Calls with Power Dialer

Price: Starting with USD 15$

Best known for: CRM integration Multi-level IVR solutions and Real-time insights

21. Salesken

salesken call tracking software

Salesken is a conversational intelligence platform that uses ML to diagnose conversations and optimize the performance of the sales teams, which reduces acquisition costs.

Interactive dashboards enable users to customize and view data in a suitable order. Live forecasting streams constant customer live data that helps teams to analyze and forecast possibilities and reduce risks.

Some notable features include AI, Speech-to-text, Lead qualification, click-to-call, knowledge base, machine learning, customer scoring, daily summary, etc.

Salesken Features

  • Artificial Intelligence
  • Speech-to-Text
  • Customer Scoring
  • Machine Learning
  • Call Recording and Analysis
  • Lead Qualification
  • Click-to-Call
  • Scoreboard and Notifications
  • Knowledge Base
  • Daily Summary
  • Multi-Device Data Visualization
  • Data Segmentation

Pricing: Request a custom quote

Best known for: Exporting and sharing data, live forecasting, and conversation intelligence.

22. DialogTech

dialogtech call tracking analytics marketers

DialogTech is a speech solution that specializes in call analytics and automation.   It tracks calls, collects data, and generates reports and analytics. Through a virtual call center, it aims to provide individualized sales and customer care.

DialogTech hosts an interactive voice response system (IVR) that is integrated with market research tools, surveys, and lead generation campaigns.

The program also boasts robust call and marketing attribution features that track the number of calls generated by various marketing channels.

Price: Contact for quote

Best known for: IVR

23. CallFire

callfire call tracking software marketing sales

Small and medium-sized enterprises will benefit from CallFire‘s self-service platform. It provides client histories for agents, reporting and analytics, and other important elements of a modern call tracking service.

Users can also customize agent scripts, record calls, and use voice broadcast and text messaging features with CallFire. It makes it easier for agents on the system to update information, give notifications, and keep track of employee performance.

Callfire Features

  • Advanced Reporting
  • Call Data and Recording
  • Call Scheduling
  • Geo-Routing
  • IVR
  • Multi-Channel Call Attribution
  • Dynamic Number Insertion
  • Visitor and Keyword Tracking
  • Local and Toll-Free Numbers
  • Port Existing Numbers

Price: Starting price at USD 99$

Best known for Voice broadcast and text messaging

24. Marchex

marchex call tracking monitoring solution

Marchex is a call management solution. It focuses on giving advanced data to the marketing channels that generate the most inbound calls and prospects.

It categorizes incoming call results and links them to certain search phrases and activities. It automatically redacts call recordings for security and privacy.

The Marchex Institute offers live online chat, documentation, and webinars for client assistance and training.

It supports IVR voice recognition tools and offers conversion tracking, call routing, campaign attribution, and keyword tracking. Unfortunately, CRM integration is not available.

Marchex Features

  • Toll-free numbers
  • Port existing numbers
  • Dynamic number insertion
  • Multi-channel call attribution
  • IVR
  • Geo-routing
  • Call scheduling and recording

Price: Contact for quote

Best known for: Multi-channel analytics and IVR voice recognition

25. Clixtell

clixell click fraud protection call tracking

Clixtell promotes itself as a platform that combines call tracking, fraud prevention, and all-around digital marketing. Routing, recording, and transcriptions are among its call tracking tools, along with an advanced analytics engine.

Its guidelines that automate click fraud protection are a unique selling point aimed at preventing bot activity. With its conversion intelligence tool, users can track conversion rates by the campaign, ad, page, and keyword.

Clixtell is controlled by a centralized user dashboard from which users may manage click and call traffic generated by websites. IVR voice recognition is the only sophisticated key function it lacks.

Clixtell Features

  • Multi-Call Attribution
  • Web Click Monitoring and Analytics
  • Pay-per-Click Fraud Detection
  • Dynamic Phone Insertion
  • Source/Campaign Call Tracking
  • Google Ads Click Fraud Protection
  • Website Video Recorder
  • Web Conversation Intelligence
  • Call Conversation Intelligence
  • Call Analytics by Keyword
  • Real-Time Call Statistics
  • Instant & Easy Setup

Price: Starting price at USD 10$

Best known for conversion intelligence tool and  advanced analytics engine

26. EngageBay

engagebay all-in-one crm software

EngageBay is a business automation program that aims to solve what they see as a widespread problem of complicated solutions.

The platform is designed to merge sales, marketing, and customer service into an all-in-one internet solution. It assists small enterprises and startups with high capabilities at an affordable price point.

In addition to basic call tracking tools like call recording, call profiles and databases, call routing, and campaign monitoring, EngageBay has a native CRM module with ticketing and the help desk functions.

Advanced call quality monitoring services, such as automated transcription, keyword tracking, and IVR tools are not supported.

EngageBay Features

  • Uptime SLA
  • Dedicated Account Manager
  • SSO
  • Web and Proposal Analytics
  • Marketing Automation
  • Custom Reporting
  • Service Automation
  • Broadcast and Landing Page A/B Testing
  • Custom Domain
  • Web Pop-ups
  • Lead Scoring
  • 3rd Party Integrations

Price: Starting price at USD 8.99$

Best known for CRM module and Campaign tracking

27. LiveVox

livebox call contact center call tracking software

LiveVox is a cloud-based contact center. Its Predictive Dialer is marketed as a solution for companies of all sizes and locations. Both manual and predictive dialing is supported.

Call recording, real-time chat, campaign management, reporting, and analytics, as well as IVR voice recognition features, are all included.

The Predictive Dialer from LiveVox connects to the company’s proprietary CRM platform and allows for integrated call center capabilities. This platform boasts advanced risk mitigation and security measures. Customers that want to enable more integrations can use an open API.

LiveVox Features

  • Campaign Management
  • Automated Spam Blocking
  • Exemptions
  • Administrator Access
  • Session Recording
  • Reporting and Dashboard
  • Inbound Screen Pop
  • Session Queuing
  • Workflow Management
  • Unified CRM
  • ACD
  • IVR

Price: Contact for quote

Best known for: Predictive dialer, CRM integration

Features and Characteristics of Best Call Tracking Software

What makes a software popular are its features. The call tracking software has incredible features that are necessary for growing the business. 

These features determine the performance of agents and how you will approach your marketing plans.

Here are 13 distinguishing characteristics and essential features of the best call tracking software.

1. Call transcription

Call transcription is the alternative for call recordings. The main objective of this feature is to transcribe the phone call records so that you can understand everything at a glance.

It assists you to examine the transcription with speaker-organized text, similar to how instant chats are viewed. These data can be used to improve landing pages, lead scoring, and more.

2. Visitor tracking

The ultimate feature of call tracking software is visitor tracking which tracks the number of visitors that have visited your business website by gathering essential information.

It enables you to select the specific keywords that you need to flag in the call.  These keywords should be mentioned in the product’s content to help your sales teams make the right sales collateral for phone calls and product demos. 

Automating the visitor tracking process allows you to reach the section on a phone conversation where those keywords are mentioned.

3. Call recording

Call recording is one of the top features of any call tracking software. It is an integral part of call quality assurance.

It allows you to record the phone conversation between an agent and customers. This is beneficial in a lot of scenarios. You can gather important details for customers, find missed details, train new recruits, and do many other things.

📖 Read Also: How to improve contact center performance using call recording 📞🤙

Call recording assists you to see the performance of your agents by listening to the recorded calls. It is useful to understand how to approach a customer and improve the scripts. 

4. Integrations

A primary function of Call tracking software is to enhance the performance of the existing analytics platforms. There are various third-party apps that you can integrate with your software.

Apps such as Google Ads, Hubspot, Google Analytics, etc. are some of the popular analytics tools that can be integrated. This will allow you to view the full information about your marketing campaign.

You May Also Like: 👍 CRM Software Integration: How does it help in workflow automation?

5. Dynamic number insertion  

Call tracking relies on dynamic number insertion. This feature seamlessly switches numbers from your library of phone numbers, allowing you to link inbound calls to specified sources. You can also track the exact source of these inbound calls.

6. Scalability

Scalability is one of the main features of the call tracking software you should take into account before choosing one. It should support and facilitate your business needs in every way possible.

You should be able to increase and decrease the number of subscriptions on the basis of your business need at a point in time and space.

Every call tracking software should be scalable at any time to meet the business requirements.

7. Customization

Customization plays a vital role in enhancing the customer experience. Users want a flexible and customizable interface to analyze only the required data and information and hide the redundant information, which eases the analyzing process to devise timely data-driven strategies.

Call tracking software should be highly customizable to meet the user’s needs. It should incorporate flexible features that can hide and show whenever the user wants.

Call tracking software with flexible customization has a great future and will edge the ones that aren’t.

8. Internationalization

It is a basic feature that every call tracking software should incorporate as soon as possible. They should be able to provide maximum language options to the users so that users can get the most out of the available features.

Training will become easier when there is no language barrier. People will be able to use the software regardless of their lingual limitations.

The software should not have limitations when it comes to languages. Users from every corner should be able to use the software in whichever language they prefer.

9. Customer Support

Customer support is another important aspect you should look into before selecting a paid or free call tracking software. It is vital that you should get assistance in times f need.

Not everyone is capable of figuring out things on their own. Customers should be able to get help from the vendors regardless of any time and space. It can be phone support, email or chat support, video calls, or whatever may be the medium; users should get helped to fix their problems and queries answered.

Free call tracking software with quality customer support will prevail over the others in the future.

10. Mobile & Social

Users want flexible software that can operate on any mobile device and does not lime the features depending on the device specifications. Software should not have limitations on platforms; it should be supported on all the available platforms to edge the competitors.

The software should support social network integration so that users can share their ideas, data, and information on whichever social platform of their wish. Users with common goals can collaborate on the topic, which is immense in the sense that trackers can leverage the available targeted leads from those social groups to produce and launch campaigns.

11. Reporting & Analytics

In this time and space, call tracking software should be able to create automated reports on any subject on the demand of the users. Many software have the features to create reports and generate analytics based on the data availability.

Users depend on those generated reports and analytics to analyze and devise new strategies that are more intriguing and interactive. 

Call tracking software should be able to generate reports and analytics on maximum bases to cover the user’s needs.

12. Pricing & Quoting

The software companies should facilitate users or would-be customers with easy access to their pricing and rates of subscriptions. They should be as transparent as possible.

The other thing: call tracking software with low prices but premium features will gain maximum customers with time. Users will want to spend less and gain more; it is human nature.

Call tracking companies should automate their quotations for quick responses. They should be able to respond to those needs within a while to capture the would-be customer’s attention.

13. AI and Automation

In the near future, everything will be automated, and humans will depend on AIs to perform their complex tasks. There is a future for AIs.

Call tracking software with AI and ML [Machine Learning] can analyze the data to feed accurate analysis and predictive recommendations to the users. Those recommendations will assist the users in generating leads and converting them into customers; lastly, increase revenue.

Any paid or free call tracking software that has AI and ML integrated within them will eventually edge their customers.

Things to consider before purchasing call tracking software

Call tracking solutions are an important asset in growing the business. As we know, there are different inbound and outbound call tracking software available in the market but you need to decide which one is the best for your business.

The following are a few things that you need to consider while purchasing call tracking software.

1. Phone numbers for your marketing campaign

The main function of call tracking software is assigning a unique phone number to different marketing campaigns. So, make sure that your call tracking software offers you different types of phone numbers from multiple countries.

2. Integration with powerful tools

What makes call tracking software a comfortable choice for marketing teams is its ability to integrate with powerful tools. Google Analytics, Hubspot, Google Ads, and other tools should be able to easily integrate into a good phone tracking system.

3. Reliable in every situation

Call tracking software should work in any condition regardless of the situation. A brutal truth of a business is that if a business couldn’t deliver services all the time, customers move to another one. That’s why you need to make sure the software has backup systems when the primary server has issues.

4. Customer support is the key

Customer support is critical when selecting the best call tracking software for a business. The service provider should be able to provide all essential support in the event of an emergency. Their support team should be active 24*7.

5. Make most of your money

You need to determine whether the call tracking software you want to buy is cost-effective or not. The software should have adequate features, services and provide sufficient ROI otherwise Consider alternate options.

Top 5 Best Inbound Call Tracking Software

1. Call Tracking Metrics

Call Tracking Metrics comes with simple yet elegant features like unified communications and call automation to help users advance their call tracking strategies.

CTM provides basic features like call recording with playback, lead qualification, IVR, call scheduling, and dynamic number insertion at its level best [matches all other competitors] that satisfy customers to the fullest. 

Some notable features include IVR, Multi-Channel Call Attribution Geo-routing, conversation intelligence, machine learning, etc.

2. CallRail

CallRail is one of the best call tracking software that uses conversation intelligence. The use of AI helps users automate transcription and call analysis. 

CallRail uses its multi-channel call attribution to decipher marketing campaigns. Visitor and Keyword tracking let you record the progress of campaigns and landing pages converting to inbound calls. 

Some notable features include IVR, Geo-routing, ROI tracking, conversation intelligence, multi-channel call attribution, etc.

3. Invoca

Invoca is the best call tracking software that offers customers multiple subscription choices. The best thing is Invoca connects your inbound calls to conversation intelligence, which helps you gain visibility of campaigns, ads, keywords, etc., assuring high-value calls.

Invoca uses conversation intelligence and advanced reporting to prepare intricate reports on various topics. Geo-routing and call scheduling help customers to reach proper representatives.

Some notable features include IVR, Geo-routing, ROI tracking, conversation intelligence, multi-channel call attribution, etc.

4. Revenue.io

Revenue.io is one of the best free call tracking software that empowers teams with recommendations and real-time guidance.

It is an AI-powered RevOps forum that has already collaborated with top establishments like AWS, amazon business, Fidelity investments, Cvents, and others.

Some notable features include recording prospect data, sorting prospects, automated voice calls, location generator, click-to-call, advanced reporting, etc.

5. 800

800 is the simplest call tracking software with a user-friendly interface. The vanity numbers, APIs, and webhook play a vital role in tracking prospects’ sources and contributing factors.

800 uses its multi-channel call attribution to decipher active and effective marketing channels, dynamic number insertion to track the number of each visitor, and visitor and keyword tracking to record campaign information.

Some notable features include Visitor and keyword tracking, Dynamic number insertion, geo-routing, advanced reporting, IVR, call scheduling, conversation intelligence, multi-channel call attribution, etc.  

Top 5 Best Outbound Call Tracking Software

1. Salesloft

Salesloft is one of the free call tracking software that uses a knowledge base from experts or previous employees to create playbooks and coaching materials to train new hires and interns.

It has reliable analytics that shows open rates to analyze opened emails; link rates display which email links are effective; attachment activity records the rate of email attachments downloaded and opened. These metrics are used by teams to analyze and devise new strategies to increase revenues.

Basic calling features like recording calls, generating locations, click-to-call, and call types are used to perform easy calls with a single click using local area codes to increase answered call rates and even record them for training and quality check purposes.

Some notable features include Machine learning, workflow management, CRM integration, Email tracking and automation, attachment activity, link activity, email scheduling, etc.

2. HubSpot Sales Hub

Hubspot Sales Hub is one of the best call tracking software with an inbuilt CRM, which facilitates users to create a single source of information to maximize sales with ultimate outbound calls.

HubSpot Sales Hub allows administrators to develop and test changes to CRM deployment. Lead management is broken down into various categories for easy access and identification. Marketing ROI Analytics produces effective reports on marketing activities and outbound calls.

Some notable features include configured pricing, approval workflow, data availability, etc.

3. Groove

Groove is one of the leading call tracking and sales engagement software for establishments that use Salesforce. It facilitates more than 70k people globally, including the giants like Google, Capital one, BBVA, Uber, and Atlassian.

Groove has a user-friendly interface that makes it easy for even the new users to get the hang of it within a few sessions. It is compatible with most mobile devices that grant users freedom and flexibility.

Some notable features include Content management, workflow management and performance, CRM integration, email tracking and automation, Email platform categorization, integration and scheduling, etc.

4. DialPad Talk

DialPad Talk is one of the best business phone systems with the most elegant and the simplest user interface. It facilitates 62,000+ businesses globally to date. 

Basic communication features like phone calls, video calls, instant messaging, screen sharing, conference calls, and desk-to-desk calls are of the best quality, and users have rated them highly. 

Some notable features include Desk-to-desk calls, an information locator, real-time call and meeting transcription, third-party tool integration, real-time analytics and reporting, record prospect data, API and webhook, hold music, etc.

5. Outreach

Outreach is one of the biggest and fastest-growing sales performance platform providers. It has become the only solution provider to make it into the Forbes Cloud 100. 

It is the only platform to integrate revenue intelligence, sales engagement, and conversation intelligence in a single venue. 

It facilitates users with call features like click-to-call, any-device calls, call recording, and location generator, which increases the success rate of answered phone calls with local area codes. 

Some notable features include email tracking and automation, Email categorization and platform integration, automated emails and scheduling, API integration to external systems, Templets, daily call summary, recording prospect data, link activity, etc.

Summing up

While running a business, you should know where your leads are coming from. With call tracking software, you will know exactly where. It is absolutely necessary to understand which part of your elaborate marketing strategy is working for you and make further plans based on that information.

Your potential leads will go in vain if you don’t have a reliable business phone system for giving a quality customer experience to close deals. Not to worry, KrispCall has all the right solutions for your business.

KrispCall can easily integrate with the best call tracking software like Hubspot to give you the best experience from both platforms in one place. It gets better with KrispCall’s hot features like Intelligent Call Routing, Call recording, Sales dialer, and more.

With its cloud telephony service and comprehensive set of useful features, it will help your business move forward. And since KrispCall has bundled a noteworthy set of features into affordable subscription packages, it won’t cost you an arm and a leg to get started.

And if you, by any chance, happen to be a first-time user, you can use it for free. KrispCall is offering a Schedule Free KrispCall demo now, making use of which, you can explore its abundant set of features without spending a penny.

FAQ

How do you increase ROI with call tracking software?

You can use call tracking to see which marketing strategies are getting your customers to pick up the phone. This might give you a better understanding of who your target customers are and help you reach out to them more effectively.

What is a good call tracking software plus CRM combo for a medium and small business?

Krispcall, Ringcentral MVP, Callrail, Cloud talk, Invoca, etc. are some of the popular call tracking software plus CRM combo for SMB.

admin

Head of Content @ KrispCall (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).

Getting started takes less than 5 minutes

Start making and receiving calls in more than 100 countries.

Get Started
Popular Articles
how to respond to a missed call by text
predictive dialer benefits for call center
Advantages and Disadvantages of Voicemail in business communication
  • Categories

  • Related Blogs

    How to Text on a Disconnected Phone?

    Imagine! Oh, wait, why do imagination, phone disconnections can happen at any time, in reality,..

    29 Apr 22
    12 min read
    Future of VoIP Industry: Top 10 Rising VoIP Trends to Watch in 2022

    VoIP is like fire asteroids that have hit the world and made massive changes during..

    09 Apr 22
    15 min read
    How to Call 1800 Numbers from Overseas Easily & Cheaply?

    1800 numbers are a famous standard toll-free number used worldwide to connect businesses with customers...

    06 Apr 22
    19 min read