How to turn your VoIP service into a lead-generating machine?
- Last Updated: 18 Jan 23
- 7 min read
Generating qualified leads is all about communication. It entirely depends on how you approach potential clients, listens to their needs, and give them the best services. Only through communication can you convert leads into valuable customers and future business opportunities.
VoIP systems are one of the communication tools best suited for lead generation. Unlike traditional phone systems, VoIP systems are very flexible and agile. They come with a range of functionalities for calling and outreach that businesses can use for sales generation. Advanced VoIP features such as messaging, MMS, intelligent calling, sales dialer, etc., empower sales and marketing teams to carry out effective business communications.
Here we discuss how to maximize your lead generation using VoIP features:
How to effectively integrate VoIP Service into the lead generation process?
VoIP phone systems boost your business sales if used strategically. So learn to strategize lead generation with advanced VoIP features. Integrate the VoIP system into the main lead generating processes-driving customer engagement, managing leads, carrying out sales calls, and managing the sales team.
How to drive customer engagement with VoIP systems?
1. Convert your website traffic to potential leads
A lot of potential clients visit company websites to research the products. These are quality leads as they are already interested in and browsing your offerings. Use VoIP click-to-call widget functions on your website.
By embedding the widgets, web visitors can click on the widget to ring sales agents for inquiry. With a friendly web call, you can convince an undecided customer to become a potential client. Studies indicate that over 88% of website visitors are likely to contact companies if they have a click-to-dial button.
2. Establish multiple touchpoints with clients
Use the added functionalities of the VoIP system to extend networking options with potential leads. Make alternative contacting options such as SMS text, MMS, voicemail drops, etc., accessible to customers.
If people can contact your teams through text and voice messages, it can drive client engagement. Using multiple communication channels will encourage customers who are not comfortable with calls and improve your overall accessibility.
How to manage potential leads using VoIP features?
1. Tag your contacts
Generating qualified leads means a lot of fine-tuning of contact lists. This can be a time-consuming task. VoIP systems include features such as call and contact tagging that allows you to segment the leads using tags. You can tag your contacts as potential leads, interested leads, or any tag of your choice to segment your client list.
This VoIP function helps in better management and segmentation of calls and contacts. You can also share the tagged contacts with team members, which results in better communication between the teams about potential leads.
2. Call notes
It is essential to note relevant information about customer needs, especially during or after client calls. You can use the call notes function of VoIP that allows you to take notes during the call or immediately after calls.
VoIP systems can have a user-friendly softphone application with options for note-taking. These notes can be saved with the contact so any team member can access them during future calls.
Well-documented minutes of client calls give sales agents important information about customer needs to address them better. Taking notes can help in lead conversions as sales agents get a head start on future calls.
3. Call recording and voicemails
Generating leads involves understanding what your customers want from you. This means closely listening to their queries and feedback during calls. You can use the call recording feature of the VoIP system to get familiar with your client’s needs.
The voicemail option from VoIP also allows clients to record voicemails for communicating with sales agents. With access to recorded calls and voicemails, sales agents have better chances of customizing offerings for each client, boosting the number of leads.
How to automate sales functions for efficient lead generations?
1. Campaign calls
Promotional campaigns are a great medium to gain a huge number of leads. But they are tedious and time-consuming. You can use the campaign calling function of VoIP to speed up outreach processes during promotional campaigns.
Advanced features such as intelligent calling can automate calls during campaigning for improving outreach processes. Using automated call distribution functions such as call queueing, you can reach potential clients quickly during campaigns.
2. Automated call distribution
Lead generation involves connecting the right customer to the right person. If a customer is looking for a product query, they must be promptly connected to the support team before they lose interest.
Automating call distribution can help in reducing processing times and human errors, so a potential lead is directed to the right contact.
Using features such as Interactive Voice Response can help customers reach the right person independently within minutes. Integrating automation will result in higher lead conversions due to prompt responses.
How to improve the productivity of the sales team?
1. Predictive dialing
Cold calling and multiple calls are vital for the sales team to extend their outreach. These tasks are often lengthy. Using functions such as predictive dialing helps shorten the time-to-call potential leads and improves the sales team’s productivity.
Predictive dialing eliminates the time to look up phone numbers of clients or dial the whole number. If sales agents are calling hundreds of people, predictive dialing can save a lot of their time.
2. Simultaneous ringing
A missed call for sales is a missed customer. VoIP system offers a group calling feature that allows customers to ring multiple agents at the same time. As various agents are connected, it’s less likely to miss a customer call.
You can choose the teams for simultaneous ringing so that clients can ring an entire team. Keeping missed calls to a minimum, you can have higher chances of lead conversions.
How to formulate a future lead generation strategy?
1. CRM integration
VoIP systems provide important call data. With CRM integration, it can provide even richer insights regarding customer needs and customer segmentation.
The VoIP systems provide relevant calling data for strategizing future outreach and campaign calls for different customer segments with the features for third-party integrations.
The Ultimate Lead-Magnet
VoIP is more than internet calling. As sophisticated technology is used with advanced noise and echo cancellation features, you get better call quality than your regular business phone. And with recording, monitoring, and automation features, you can reach your target audience and deliver your services swiftly and efficiently.
If you are looking for the best VoIP solution to drive your business leads, you should surely give KrispCall a try.
KrispCall’s VoIP service comes with niche features dedicated to lead generation. It has features such as call tagging and contact tagging. You can tag your calls and contacts for identifying potential leads and better documenting the sales process.
Using KrispCall’s call recording and voicemail drop features, sales agents can review the calls to respond with context-based offerings. This can lead to more customer engagement and higher lead conversions.
Also, KrispCall’s Unified Callbox consolidates customer and sales team activities, giving valuable insights for future lead generation strategies.
The businesses, who want to capitalize on their website can take further benefits from KrispCall. Placing its Click-to-Call widget on your website, you generate calls from interested web visitors, bringing in conversions.