9 Cold Calling Tips & Tricks To Quickly Convert Prospects into Customers

  • Last Updated: 13 Oct 22
  • 10 min read
cold calling tips tricks convert prospect into customers

It’s not easy to reach out to new people through a phone call and convince them to buy your product/service. And on several occasions, you might’ve even heard that cold calling is dead.

Since there are several marketing channels available these days, the efficiency of cold calling might look puny. And some of the marketers might’ve even given up on cold calling searching for better alternatives.

But truth be told, cold calling is still one of the most effective ways to reach out to your potential customers. If done right, you can generate a tremendous amount of sales.

So in this article, we will be giving you proven cold calling tips and tricks and how you can utilize them to convert your prospects into customers.

Now, let’s get started!

What is cold calling?

Cold calling is a technique used to contact potential customers over the phone.  It is the act of calling leads who haven’t shown an interest in your product or service yet.

A cold call is basically meant to identify potential sales leads for your product or service so that you may establish a mutually beneficial relationship. It usually involves introducing you, your company, your product or service, how you add value, and what to do next.

Cold calling has evolved over the years from a form of giving, instead of reading a sales pitch, to a method of communication that focuses on a specific target audience.

Despite the prevalence of the internet and other better ways of reaching people, cold calling is still an effective way to expand your customer base and bring in new customers.

How does it work?

A company uses a database of contacts and phone numbers as a working tool. Each sales team member will have a list of contacts they are trying to build relationships with. A market study can help you pinpoint target consumers who would be interested in your products.

After dialing up the lead, you engage them in casual conversation and direct the conversation toward your products. To reach them, they may use predictive dialers or dial manually.

Cold calling doesn’t just imply calling someone. Cold calling also includes sales teams approaching strangers at their homes or setting up stalls in public places to boost sales. Their work environment will likely dictate what elements they must follow in order to achieve success.

Best Cold Calling Tips & Tricks That Simply Works

The key to cold-calling success is persistence, patience, and proficiency. Here are a few cold-calling tips & tricks from leaders in the industry who will help you feel successful and close sales faster.

1. Research before you call

It is not a good idea to call the same prospect over and over again. In order to be effective in sales, cold calling needs to be done at the right time and with the right person.

A salesperson who uses market research focuses on their target market and utilizes their time efficiently will win more business. Your cold calling success depends on connecting with the right person.

For this, you need to research the company and the individual you are calling, define objectives for the call that will move the prospect toward a sale, and think about possible objections and how you will overcome them.

With top-notch research skills, you can connect with the right person at the right time.

2. Get the Right Tone

If your tone of voice doesn’t match, you won’t sell the product despite all the right words.  A cold call’s success can be determined by the tone that you use.

It will catch the attention of your prospects, and they will not want to close a deal with you if you’re bored. When you, the seller, are not excited about the product, why should the customers be?

Even though it’s difficult to remain enthusiastic day after day, you must remain confident yet friendly during every call.

It is important to be confident and strong but not too aggressive. When it comes to cold calls, aggression has no place. Even if things don’t go your way, you should always maintain the same tone, regardless of how the sale goes.

3. Make Use of Scripts

Initially, you might feel nervous each time you place a cold call. Whenever you feel nervous, you talk too fast, mispronounce, and forget things. These are not good things if you want to make sales by cold calling.

If you wish to make a good impression, you cannot appear jumpy. A script can help in this situation. Your sales pitch can be aced if you have a detailed dialogue to follow that provides pointers on how to say things.

An effective sales cold call script is a set of lines that have been carefully crafted and practiced so that no hesitation or pauses occur during the call.

Every salesperson does not have their own script, but it can assist in talking about some points that are on their mind, such as a product feature they want to discuss.

If you have a long script, you will lose their attention, and they will hang up before the sale is completed.

4. Make Effective Voicemails

Getting your prospects to pick up the phone still seems like a rare occurrence. Therefore, you must master the art of leaving compelling voicemails. Choose your strategy first to grab the prospect’s attention in your voicemail.

Having your message pique their curiosity is more important than trying to sell to them right away.

Your message should be short and to the point. Your prospect should understand what you are trying to convey after hearing your message. It can be useful to keep prospects engaged with voicemails to maintain momentum.

Because spam calls and telemarketers are so prevalent, most people won’t answer unknown phone numbers. You encourage prospects to call you back by leaving a voicemail.

5. Take a moment to listen to them

If you listen more, you will have an easier time asking questions and really getting to know the person you are speaking with. Taking a deep breath and being assertive are the best ways to make a cold call and convey your point effectively.

The prospect must have the opportunity to talk to you during that short call. The more you know about them, the better you can help them. As a result, you can position your product as being the ideal solution.

You should not treat your prospect like just another number. They are individuals and not just numbers.

6. Practice

You can get nervous and talk over yourself or get down when someone rejects you. But, practice makes perfect, as the saying goes, and this is certainly true in this situation.

You will be more comfortable in making cold calls if you practice and eliminate any remaining anxiety. You will lose your nerves faster as you have more conversations with people over the telephone. Within a couple of months, you might not even be frightened of cold calling.

You should always be polite when talking on the phone; this will give off positive vibes and show respect for your counterpart.

7. Prepare yourself for objections

A prospect’s ability to provide you with relevant information can very much depend on how you ask questions. When you ask questions, it’s best to stick to open-ended ones. A good understanding of your product or service is one of the most important things for cold calling.

When they are not sure what you’re talking about, people might give up on you if you sound too confident; they will hang up on you if you sound overconfident. If possible, offer alternatives to solve their problem to give them more options to pick from.

It will also make them more likely to buy your product. The amount of more information you’ll gain will impress you, even if you don’t get the sale.

8. Don’t be afraid of rejection

Calling a total stranger can be nerve-racking, and there is a strong chance they will reject you. You do not have to be a bad person if someone rejects your offer.

There could be a variety of reasons why they decline the opportunity to speak with you, or they may just not be interested in what you have to offer at that time. Another possible explanation could be that they are not in the right mindset at that moment for making a decision.

If one person rejects you, don’t get depressed, there are plenty more out there who might be interested in you. You can try different cold calling techniques next time.

9. Follow up

Whenever you speak with someone on the phone, follow up with them by email or text if they’ve given you their contact information. You should follow up with people because it shows them that you care about them.

Suppose you follow up successfully on phone leads from cold calls. In that case, it may result not only in a new opportunity for your company or client but also in an indescribable feeling of satisfaction from knowing you have helped change someone’s life.


Cold calling is an effective way to reach out to new prospects. It is not something to be feared, but there are a couple of ways to make it less of a hassle. It can help you expand your B2B sales if you know how to implement this method.

It is time-consuming and sometimes difficult to make cold calls, but the results are worth the effort! You should plan your calling process in advance so that you sound confident when making B2B sales calls.

Also, cold calling is a rigorous process. It takes a lot of time and effort. It also requires proper organization between prospects you approached and the information obtained from them.

Managing all such information and planning for the new outreach campaign can be quite a hassle. To make your cold calling campaign efficient and a lot more hassle-free, KrispCall would be a handy tool.

KrispCall is a cloud telephony platform with a ton of amazing features up its sleeves. To make your cold calling campaigns, there are sales dialer and sales automation features inbuilt. Using these features, you can be more productive with the calls.

You can also save the information obtained from the customers into the callbox. You can add their personal information like name, company name, email, address, etc. You can also add call notes and call tags to make customers’ info more insightful. With such information at hand, your next campaign can be more productive.

On top of all that, there are several call management features to handle your call centers and contact centers more efficiently. You can also integrate your cloud telephony service with CRM and business tools to add new features.

Having so many features is indeed impressive. But what’s even more exciting is that KrispCall is really affordable when it comes to the price.

In addition to super-affordable subscription plans, KrispCall has also a Schedule Free KrispCall demo now. So if you are using it for the first time, you don’t have to pay a penny.


Head of Content @ KrispCall (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).

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