best sales automation tools
  • admin
  • Last Updated: 09 Jun 22
  • 13 min read

Best Sales Automation Tools to Grow Revenue & Streamline your Sales Funnel

  • admin
  • Last Updated: 09 Jun 22
  • 13 min read

The ultimate destination for every business is making sales. Sales are the driving force for any business to generate revenue. 

But selling a product is really hard. A salesperson has to manually perform a set of activities from finding a prospect, and interacting with leads to making a sale. However, this sales process is repetitive and takes a lot of time. Such issues can be avoided by using Sales Automation tools.

A sales automation tool acts as a vehicle to run any sales process in your business. This vehicle fuels its tank with potential leads through a sales funnel. Ultimately, your salesperson can easily drive this vehicle to make multiple sales in quick succession.

If you want to get better mileage in your business then let’s accelerate your sales by learning about the best sales automation tools.

What are sales automation tools?

Sales automation tools are automated software that streamlines the process of sales. They assist a salesperson to perform a set of repetitive tasks automatically on a timely basis. This allows salespeople to focus on interacting with current and potential customers.  

The main objective of sales automation tools is to streamline customers’ data in a sales funnel. It involves collecting, analyzing, and distributing customer data. These automation tools provide measures to check the rate of sales in your business. It makes total sense for businesses to keep track of sales data. They enable businesses to create new customer contacts, prioritize potential leads, create sales reports, and many more. 

Sales automation tools can be integrated into VoIP phone systems. There are different types of tools available in the market offering unique features. Among them here are the top 10 useful sales automation tools for running any business:

  1. Pipedrive
  2. Hubspot
  3. Zoho
  4. RollWorks
  5. Agile CRM
  6. Zapier
  8. LeadIQ
  9. Zoominfo

Top 10 sales automation tools

Here’s our list of handpicked best sales automation tools that help to grow your business revenue and streamline the sales funnel.

1. Pipedrive

Pipedrive is one of the best sales management tools in the store. It is designed for small teams to handle all sorts of sales processes. It assists the salesperson to acknowledge activities to get more deals closed. This tool allows you to visualize your sales pipeline to organize and order sophisticated sales processes.  

PipeDrive Features

  • The activity reminders feature lets you cover all your activities & deals.
  • Syncs all your activities with the assist of Google Calendar
  • You can edit, complete, and add new activities anytime.
  • Customize any activity type according to your needs.

PipeDrive pricing

  1. Essential:
    • USD 12.50$ per user/month (Annual subscription)
    • USD 15.00$ per user/month (Monthly subscription)
  2. Advanced:
    • USD 24.90$ per user/month (Annual subscription)
    • USD 19.00$ per user/month (Monthly subscription)
  3. Professional:
    • USD 49.90$ per user/month (Annual subscription)
    • USD 59.00$ per user/month (Monthly subscription)
  4. Enterprise:
    • USD 99.00$ per user/month (Annual subscription)

PipeDrive Pros

  • Easy-to-use user interface/
  • Detailed report of sales forecasting
  • Excellent customer data management.
  • Facility to import and export data.

PipeDrive Cons

  • Lack of campaign planning.
  • A/B testing feature is missing.
  • Unable to link multiple emails to one account.
  • Cannot filter reports properly

2. Hubspot

Hubspot is considered an all-in-one sales automation tool. It is best known for follow-up and closing deals. It allows salespeople to build and grow excellent customer experience. Follow-up automation, follow-up scheduling, automated data entry, automated behavioral tracking, etc. are some of its core functions. Using this tool, you can close more leads in less time.

Hubspot features

  1. Users can access contact behavior tracking information due to its free CRM.
  2. Create landing web pages without professional designers or developers.
  3. Ability to send bulk customized emails.
  4. Ad-integration to analyze social media accounts like Facebook, Google ads, etc.

Hubspot pricing (CRM suite)

  1. Starter:
    • USD 45$ (Annual subscription)
    • USD 50$ (Monthly subscription)
  2. Professional:
    • USD 1600$ (Annual subscription)
    • USD 1780$ (Monthly subscription)
  3. Enterprise:
    • USD 4000$

Hubspot pros

  • An amazing workflow UI
  • Automated contact grouping using company email address
  • Track CTA automatically
  • Templates for email and landing pages

Hubspot cons

  • Expensive pricing
  • Customizable report is missing
  • Lists are inflexible to use
  • Traffic and marketing analytics is missing

3. Zoho

Zoho is a customizable sales automation tool. It meets the requirements for any time of business regardless of its size. It is a repository for all your sales activities. From interacting with customers to building relationships with them, Zoho can achieve this by streamlining the sales process. Zoho offers its services at a very affordable rate.

Zoho features

  1. Spreadsheet like interface for deep analytics
  2. AI assistant for Predictive Sales and Intelligence
  3. Accelerate sales with accurate forecasting
  4. Unified Business Insights

Zoho pricing

  1. Standard:
    • USD 14$ per user/month (Annual subscription)
    • USD 20$ per user/month (Monthly subscription)
  2. Professional:
    • USD 23$ per user/month (Annual subscription)
    • USD 35$ per user/month (Monthly subscription)
  3. Enterprise:
    • USD 40$ per user/month (Annual subscription)
    • USD 50$ per user/month (Monthly subscription)
  4. Ultimate:
    • USD 52$ per user/month (Annual subscription)
    • USD 65$ per user/month (Monthly subscription)

Zoho pros

  • User friendly interface.
  • Highly customizable features.
  • Easy integration of third party applications.
  • Easily manage resources of companies and clients.

Zoho cons

  • Ineffective customer care services.
  • Basic marketing technology integration is difficult.
  • Buggy product suites.
  • Data security requires improvement.

4. RollWorks

RollWorks is a top tool for converting your potential leads to real customers. The integration of B2B lead generation with outbound sales communication allows salespeople to identify, engage, and convert any leads. RollWorks is famous for creating your ideal customer profiles. This profile assists in automatically filtering leads from a large database of verified prospects. It facilitates the regulation of emails and follow-ups.

RollWorks features

  1. Contact and company data availability and accuracy.
  2. Identification solution for ideal customer profile, target accounts, and key buyers.
  3. Account-Based Ads, Retargeting Ads and Personalized Ads
  4. Campaign Analytics and Sales Automation Reporting.

RollWorks Pricing

  1. Starter: USD 975$ per month
  2. Standard: Contact RollWorks sales
  3. Professional: Contact RollWorks sales
  4. Ultimate: Contact RollWorks sales

RollWorks pros

  • Robust reports and dashboards.
  • Straight forward user interface.
  • Responsive customer support.
  • Sophisticated campaign ads.

RollWorks cons

  • High price point.
  • Difficult to integrate with softwares like Salesforce.

5. Agile CRM

Agile is another all-in-one CRM that covers sales, marketing service automation. It follows an integrated approach to store the data of the customers in a database. It is a secure tool for handling customer information. The sales process is easily manageable due to its core functions like automated interactions, business intelligence, etc. It helps your sales team to achieve streamlined sales.

Agile CRM features

  1. Advanced marketing automation.
  2. Landing Page builder with free templates and visual designer.
  3. Gamification of sales for competition and collaboration.
  4. Dynamic mobile marketing.

Agile CRM pricing

  1. Free:
    • USD 0$ (for ten users)
  2. Starter:
    • USD 9.99$ per user/month (Annual subscription)
    • USD 14.99$ per user/month (Monthly subscription)
  3. Regular:
    • USD 39.99$ per user/month (Annual subscription)
    • USD 49.99$ per user/month (Monthly subscription)
  4. Enterprise:
    • USD 64.99$ per user/month (Annual subscription)
    • USD 79.99$ per user/month (Monthly subscription)

Agile CRM pros

  • Responsive technical assistance.
  • Easily integrate with other softwares.
  • Smooth workflow of emails.
  • Excellent sales tracking and web analytics.

Agile CRM cons

  • Requires training to use.
  • Clunky user interface.
  • Lack of testing options.
  • Navigation is difficult in its mobile app. 

6. Zapier

Zapier is a top web integration application for handling seamless sales automation. It assists in automating repetitive tasks in between two or more applications. Zapier made sharing data with your team so much easier and quicker. Slack, Google Sheets, Google Docs, and more apps can easily be integrated into Zapier. It provides strong encryption to secure data during each task.

Zapier features

  1. Trigger and perform action for any task with Zap feature.
  2. Connect more than 3000 web apps like Slack, Google docs, etc.
  3. Schedule tasks and deliver results on time.
  4. Integrate third-party software.

Zapier pricing

  1. Free:
    • USD 0$ for 100 tasks/month
  2. Starter:
    • USD 19.99$ for 750 task/month (Annual Subscription)
    • USD 29.99$ for 750 task/month (Monthly Subscription)
  3. Professional:
    • USD 49.00$ for 2000 task/month (Annual Subscription)
    • USD 73.50$ for 2000 task/month (Monthly Subscription)
  4. Team:
    • USD 299.00$ for 50,000 task/month (Annual Subscription)
    • USD 448.50$ for 50,000 task/month (Monthly Subscription)
  5. Company:
    • USD 599.00$ for 100,000 task/month (Annual Subscription)
    • USD 898.50$ for 100,000 task/month (Monthly Subscription)

(Note: Price will vary for additional tasks/month)

Zapier pros

  • Easily connect apps into automated workflows.
  • A very user-friendly platform.
  • Easy to understand for non-technical teams.
  • Reliable and secure for getting data.

Zapier cons

  • Expensive subscription package.
  • Clumsy support for lists and arrays.

7. is the most popular web data integration tool. Any salesperson can use this tool to extract data for analysis, visualization, AI projects, or machine learning projects. has widened the scope of market research and lead generation. It allows gathering retail management insights from websites. The data scraped helps to streamline sales processes. It helps you to drive business decisions and app integration. features

  • Data quality dashboards.
  • Webhooks and extractor tracking.
  • Country-based data extraction.
  • Digital citizenship. pricing

Contact its sales team for pricing. Price usually starts at USD 299$. pros

  • Easily scrape any part of the webpage.
  • Pattern-based page crawls and scrapes.
  • Effective to extract data from huge URL lists. cons

  • Price starts high.
  • Needs more stability to use software.
  • Requires training to use tools.

8. LeadIQ

LeadIQ is an excellent lead capturing tool. It is perfectly suited for B2B companies to handle outbound prospects. The main objective of LeadIQ is to bring all your potential leads in one place so that you can contact them with just one click. With the help of this tool, you can reach your prospects quicker than you can imagine. The integration of tools like Sales Outreach speeds makes prospecting easier.

LeadIQ features

  1. One-click capture feature enables real-time prospect data verification.
  2. Complete insight in one Analytics dashboard.
  3. Duplication detection of entries.
  4. Custom field mapping to map Map LeadIQ datapoints.

LeadIQ pricing

  1. Starter:
    • USD 60$ per user/month (Annual subscription)
    • USD 75$ per user/month (Monthly subscription)
  2. Pro:
    • USD 120$ per user/month (Annual subscription)
    • USD 135$ per user/month (Monthly subscription)
  3. Enterprise:
    • USD 135$ per user/month (Annual subscription)

LeadIQ pros

  • Good integration with tools like LinkedIn Sales Navigator, Salesforce,etc.
  • Provide accurate contact information.
  • Easy-to-use user interface to capture leads.

LeadIQ cons:

  • Insufficient insights of prospects and accounts.
  • Slightly low data quality.
  • Configuration is confusing.

9. Zoominfo

Zoominfo is a powerful Cloud-based B2B tool. It empowers companies to handle lead generation and sale processes using prospect information. It enables you to create a public profile of business people and companies. Using the public profile, companies can provide tailor-made offers by understanding their ideal customers and target companies. Zoominfo offers an API for larger companies to access the Zoominfo database. Other sales automation tools like Hubspot can be integrated into Zoominfo.

Zoominfo features

  1. Webform Optimizations.
  2. Automated Intelligence and Outreach.
  3. Activity and Pipeline Management.
  4. Website Visitor Tracking and Lead Enrichment.

Zoominfo pricing

  1. Professional: Contact sales for pricing
  2. Advanced: Contact sales for pricing
  3. Elite: Contact sales for pricing

Zoominfo pros

  • Create custom lists with powerful search parameters.
  • Easily find contact information.
  • Amazing customer service.
  • Friendly user interface.

Zoominfo cons

  • Databases need to be updated frequently.
  • Unable to upload mass leads.

10. is the leading all-in-one sales automation platform for sales teams. It allows you to create a tailor-made email for each prospect. While creating emails, uses prospect’s names, titles, phone numbers, and other important information for better interaction with prospects. It enhances the productivity of the outbound sales team. You can get detailed reports to gain the campaign’s insight. From tool integration to Bi-directional sync with CRM, helps you to filter potential sales. features

  1. Sending Addresses & Email Syncing.
  2. Create tailor-made emails for each prospect.
  3. Automated follow-ups with Workflow.
  4. Email tracking pricing

  1. Base:
    • USD 19$ per user/month + add ons(as per your needs)
    • Add ons: Email finder and Verifier: USD 39$ per month
  2. Outbound: USD 69$ per month
  3. Professional Services: USD 99$ per month pros

  • Scraping emails with Google chrome plugins.
  • Easily set campaign.
  • Quick integration with CRM. cons

  • Slightly less accurate of collecting right emails.
  • UI requires improvement.
  • Drip campaigns are confusing.

Also Read: Work From Home Tools To Ensure Productive Employees

Benefits of sales automation tools

A sales automation tool is an important part of any sales team to make a business successful. Integrating these tools bring in two important entities of business: Potential leads and revenue. This is directly impacted by the many benefits that help in improving the productivity of every salesperson working in the team. Let’s learn about some major benefits of sales automation tools:

Prioritize and deal with potential prospects

Some sales automation tools use artificial intelligence to keep track of most potential customers. It prioritizes the customers based on their buyer journey. This increases the chances of closing a deal with potential customers.

Automated appointment and remainders

These sales applications automatically add an appointment date in its system’s calendar. It helps the salesperson to never miss an appointment. Also, these applications prompt the salesperson with reminders about tasks. 

Regular sales report analysis

The built-in analytics tool on most sales automation tools system tracking. They give regular sales reports of the sales process. This informations help businesses to make accurate decisions and improve the sales process.

Eliminate sales error

Sales process software helps to eliminate any error that can be caused by a manual sales process. Since sales processes are repetitive, a salesperson is likely to make errors. Automating the system will eliminate this error.

Structured sales forecasting

A structured sales forecasting means to predict how your business will run in the future. Such forecasting is possible by analyzing opportunities, customer trends, orders, and quotes. It predicts your future sales and revenue so that you can make the right decisions.

You May Also Like: Types of Call Center Automation You Should Have in 2022

In a Nutshell

In today’s race of cloud-based business communication, you need to integrate a sales automation tool into your VoIP phone system to advance faster. Not only this will streamline your sales process but also generate potential leads and improve sales productivity.

However, if you don’t have a VoIP phone system then you should get one before using sales automation tools. You can easily get a VoIP service provider in the market. But you should be careful about its services, features, and pricing before subscribing to one.

KrispCall is one of the top cloud telephony systems providing VoIP services. KrispCall’s growth is phenomenal thanks to its amazing services, sophisticated features, and affordable subscription packages.

KrispCall has an easy-to-use and all-in-one environment. Especially with its ability to easily integrate sales automation tools like Hubspot, Pipedrive, Zoho, and more, KrispCall can become a major player to grow your business. So hurry up!!! Subscribe to KrispCall and enjoy the functions of top sales automation tools.


Head of Content @ KrispCall (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).

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