Customer Relationship Management (CRM) software is a must-have tool for real estate agents today. It helps you stay organized, keep track of leads and clients, and manage your sales pipeline. 😀
Choosing the best CRM for real estate and property agents can transform your business. With the right tools, you can streamline transactions, automate tasks, enhance client relationships, and increase sales. But with so many options out there, finding the right CRM can be tough. 😣
Don’t worry; in this blog, we’ll look at 17 Best CRM software for real estate & property agents in 2024. We’ll compare features, pricing, and ease of use to help you choose the best CRM solutions to streamline your work and increase your sales.
🔑 KEY HIGHLIGHTS
- Real estate CRM is a tool for managing real estate sales leads, customer inquiries, and conversations with other brokers.
- A real estate CRM offers several benefits, including enhanced lead management, streamlined communication, automated tasks, and data-driven insights.
- Some of the best real estate CRM software are Salesforce, Pipedrive, HubSpot, Monday.com, Zoho CRM, Market Leader, Propertybase, BoomTown, Apto, Realnex, Insightly, and Liondesk.
- The features to look at in real estate CRM are contact management, email and SMS integration, mobile accessibility, property management, marketing automation, customization, and reporting and analytics.
What is Real Estate CRM Software?
Real Estate CRM software is a tool for managing real estate sales leads, customer inquiries, and conversations with other brokers. It allows you to run your real estate operations from one unified platform, making it easy to determine whether you are performing cold outreach, following up with potential customers, providing after-sales services, or even viewing your opportunities in the pipeline.
With built-in task management, calling SMS functionalities, and powerful automation tools, real estate CRM allows you to spend more time closing deals rather than doing manual tasks. Moreover, with the right CRM software for real estate, you will win more deals and facilitate a smooth sales process.
Why do Real Estate & Property Agents Need CRM?
You must know that real estate is all about relationships. To better manage those relationships, you will need to interact with your potential customers and prospects. That is where the CRM software for real estate comes in—it allows you to interact professionally, quickly, and efficiently and deliver an effective customer experience.
Let’s have a detailed look at why you need real estate CRM software: 👇
- Enhanced lead management: Capture leads from various sources, categorize them effectively, and nurture them through the sales funnel.
- Streamlined communication: Stay connected with clients through email, phone calls, and automated messages – all within a single platform.
- Automated tasks: Automate repetitive tasks like sending follow-up emails or scheduling appointments, freeing up valuable time.
- Data-driven insights: Gain valuable insights into client behavior and market trends to make informed decisions.
Best CRM for Real Estate: At a Glance
Here is a breakdown of the top CRM software for real estate, selected based on features and pricing.
CRM Software | Key Features | Pricing | Best For |
Salesforce | Customization, Analytics, AI Features. | Starting at $25/user/month | Smaller teams need flexible customization and project management tools. |
Pipedrive | Visual sales pipeline, Sales automation, Customizable templates. | Starting at $12/user/month | Small to mid-sized real estate businesses looking for an easy-to-use interface. |
HubSpot | Customizable workflows, Project management, Automation. | Starting at $9/user/month | Businesses focused on inbound marketing and needing comprehensive marketing automation. |
Monday.com | Customizable workflows, Project management, Automation. | Starting at $9/user/month | Real estate professionals are looking for a customizable and scalable CRM with strong MLS integration. |
Zoho CRM | AI-powered sales assistant, Multichannel communication, Workflow automation. | Starting at $14/user/month | Companies looking for a cost-effective, feature-rich CRM integrated with other Zoho apps. |
Market Leader | Lead generation tools, Website integration, Automated lead follow-up. | Contact sales teams. | Real estate agents who need strong lead generation and marketing tools. |
Wise Agent | Automated email campaigns, Transaction management, and Lead Automation. | Starting at $49/user/month | Agents seeking a user-friendly interface with strong transaction management features |
Zillow | Direct integration with Zillow listings, Lead management, and Mobile app. | Premier Agent: $300/month (estimated) | New agents who want direct access to Zillow leads and easy setup. |
Followup Boss | Automated follow-up sequences, Complete calling system, and Lead routing. | Starting at $58/user/month | Small to mid-sized businesses focused on powerful follow-up automation and call tracking. |
Top Producer | Client database, Market Snapshot, MLS data integration. | Starting at $129/user/month | Agents needing long-term relationship management and market insights. |
Propertybase | MLS integration, Transaction management, and Marketing automation. | Contact sales teams. | Real estate businesses are focusing on lead generation, pipeline management, and IDX website integration. |
BoomTown | Opportunity and pipeline management, Listing management, and Campaign building. | Contact sales teams. | Agents are seeking affordable, user-friendly CRM with AI-based lead scoring. |
Apto | Commercial property management, Deal tracking, Customizable workflows. | Contact sales teams. | Commercial real estate brokers need a centralized deal and contact management. |
Freshsales | AI-based lead scoring, Sales automation, Email tracking. | Starting at $9/user/month | Agents need a comprehensive CRM for contact management and transaction oversight. |
Insightly | Marketing automation, project management, and customizable dashboard. | Starting at $29/user/month | Real estate teams need strong marketing automation and integration capabilities. |
Realnex | Property tracking, Asset management, and Event tracking. | Starting at $129/user/month | Commercial real estate brokers and investors looking for lifecycle management. |
LionDesk | Custom landing pages, Contact management, and Power dialer. | Starting at $25/user/month | Agents needing a comprehensive CRM for contact management and transaction oversight. |
17 Best CRM for Real Estate & Property Agents In 2024
1. Salesforce
Salesforce CRM is one of the leading CRM software programs, and it can be an excellent choice for large real estate businesses to manage every part of their real estate operation effectively. One of Salesforce’s main advantages is that it provides an array of customization options, allowing you to tailor the platform based on your particular needs and preferences.
Furthermore, you can create automated campaigns, use the app on a mobile device, and create powerful marketing automation rules. Salesforce integrates artificial intelligence into all its products, enhancing productivity company-wide and ensuring personalized customer experiences are delivered effectively.
⚡ Salesforce Key Features
- Customization options
- Reporting & analytics
- AI Features
- Workflow Automation
💡 Salesforce Pros & Cons
Pros | Cons |
Highly customizable. | Steeper learning curve. |
Robust analytics and reporting tools. | Higher cost compared to competitors. |
Extensive third-party integrations. | Complexity in setup and configuration. |
💲 Salesforce Pricing
- Starter suite: $25/user/month
- Professional: $80/user/month
- Enterprise: $165/user/month
- Unlimited: $330/user/month
📙 Related: Best VoIP Integration for Salesforce
2. Pipedrive
Pipedrive CRM is a powerful CRM tool that can significantly enhance the operations of real estate professionals. It is designed with a strong focus on sales pipeline management; Pipedrive helps real estate agents track leads, manage client interactions, and streamline their sales processes.
Pipedrive’s intuitive interface allows agents to easily organize properties, schedule follow-ups, and maintain detailed client preferences and transaction records. Due to its visual sales pipeline and ease of use, this software can be ideal for small—to mid-sized real estate businesses.
⚡ Pipedrive Key Features
- Visual sales pipeline
- Sales automation
- Customizable templates
- Mobile app
- Email integration
💡 Pipedrive Pros and Cons
Pros | Cons |
User-friendly and customizable interface. | Automation capabilities may be lacking in some areas. |
Affordable pricing with extensive features. | Lacks some basic features in cheaper plans. |
Highly compatible with third-party integrations. | Automatic features can be unreliable and cause issues. |
💲 Pipedrive Pricing
- Essential: $12/user/month
- Advanced: $24/user/month
- Professional: $49/user/month
- Power: $59/user/month
3. HubSpot
HubSpot is another popular CRM that serves businesses of all sizes, including real estate and property businesses. Its main strength is its marketing automation features, and it offers a suite of tools for each aspect of running a business—sales, support, and operations. Moreover, its email marketing feature is top-notch and has a built-in marketing-focused project management tool.
If you mostly generate your real estate leads through inbound marketing, then HubSpot’s CMS and marketing tools will definitely become a game-changer. With that, you can effortlessly build landing pages that capture contact details, create marketing campaigns, and even send follow-up emails.
⚡ HubSpot Key Features
- Email marketing tools
- Lead management
- Contact management
- Sales automation
💡 HubSpot Pros and Cons
Pros | Cons |
Has a simple and easy-to-use interface. | It can get expensive, especially as the business grows. |
Offers good automation features to save time. | Contracts are not flexible and have annual commitments. |
Enables setting up workflows for automated emails and processes. | Templates can be difficult to modify. |
💲 HubSpot Pricing
- Starter: $15/month
- Professional: $800/month
- Enterprise: $3600/month
4. Monday.com
Monday.com is a versatile CRM platform highly regarded in the real estate industry for its robust features and user-friendly interface. Designed to streamline workflows, it offers customizable dashboards and templates that cater specifically to property agents.
Monday.com facilitates seamless communication and collaboration within teams, allowing agents to manage leads, track client interactions, and oversee property listings effectively. Its integration capabilities with other tools and apps make it a comprehensive solution for real estate professionals looking to enhance productivity and improve client relationships.
⚡ Monday.com Key Features
- Customizable workflows
- Project management tools
- Automation
- Integration with third-party apps
- Visual dashboards
💡 Monday.com Pros and Cons
Pros | Cons |
Offers excellent project management tools. | Pricing can be confusing and expensive, especially for larger teams that need more user seats. |
Offers a wide range of advanced features. | Limited functionality in the mobile app compared to the desktop version. |
Provides good collaboration tools. | The interface can feel cluttered and overwhelming with all the customization options. |
💲 Monday.com Pricing
- Basic: $9/user/month
- Standard: $12/user/month
- Pro: $19/user/month
- Enterprise: Contact sales
5. Zoho CRM
Zoho CRM is another top choice among the best CRMs for real estate and property. The cloud-based, integrated customer relationship lifecycle management solution is suitable for real estate companies of all sizes and types.
Using Zoho CRM, real estate companies can improve customer service, track leads, and manage customer relationships. In addition, real estate companies can use this platform to streamline their processes and increase efficiency by using a variety of tools and features.
⚡ Zoho CRM Key Features
- AI-powered sales assistant
- Multichannel communication
- Workflow automation
- Customizable reports
- Integration with Zoho suite
💡 Zoho CRM Pros and Cons
Pros | Cons |
Highly customizable to fit unique business requirements and workflows. | Requires some learning and setup time. |
Integrates with other Zoho apps and 3rd party tools via open API. | Customization options can be limited to lower pricing tiers. |
Transparent and competitive pricing. | Customer support response times can be slower at times. |
💲 Zoho CRM Pricing
- Standard: $14/user/month
- Professional: $23/user/month
- Enterprise: $40/user/month
- Ultimate: $52/user/month
6. Market Leader
Market Leader is a CRM platform that focuses on marketing for real estate agents. The best part about this platform is that it connects to your website, so you can track and respond to client behavior.
Moreover, Market Leader offers a suite of features tailored to meet the unique needs of real estate agents, brokers, and teams, helping them manage their client relationships, streamline their workflows, and ultimately close more deals.
⚡ Market Leader Key Features
- Lead generation tools
- Website integration
- CRM and marketing suite
- Automated lead follow-up
- Contact management
💡 Market Leader Pros and Cons
Pros | Cons |
Offers a robust CRM to manage leads and contacts. | Requires a minimum six-month contract commitment. |
Provides automated marketing tools like email and SMS campaigns. | It may not be the best fit for agents focused on prospecting, cold calling, and outbound marketing. |
Offers a complete all-in-one platform for lead generation, CRM, and marketing. | Lacks some of the advanced features and integrations of more expensive competitors. |
💲 Market Leader Pricing
- Market Leader pricing is not specified. Contact their support team to know about plans and pricing.
7. Wise Agent
Wise Agent is a comprehensive CRM designed for real estate professionals. It helps agents stay organized, improve client relationships, and increase productivity by automating repetitive tasks and providing centralized access to client information.
Wise Agent is a valuable tool for real estate agents and brokers aiming to streamline their operations and grow their businesses. Reporting and analytics tools enable data-driven decision-making. Its integrations with third-party apps enhance workflow efficiency. This platform is known for its user-friendly interface and mobile accessibility.
⚡ Wise Agent Key Features
- Automated email campaigns
- Transaction management
- Contact management
- Lead automation
- Calendar and task management
💡 Wise Agent Pros and Cons
Pros | Cons |
Highly user-friendly interface that is easy to navigate and set up. | Lacks a built-in website builder. |
Provides automated contact information enhancement to enrich leads. | The mobile app needs improvement. |
Provides excellent customer support. | It may not be flexible enough for highly tech-savvy agents. |
💲 Wise Agent Pricing
- Starter: $49/user/month
- Enterprise: Custom/contact support
8. Zillow
Zillow is a comprehensive real estate marketplace that provides a wide range of services for buying, selling, renting, and financing properties. This is a real estate listing website that includes a CRM feature for agents. By using the CRM, agents can manage their client’s contact information, track leads, and schedule listing appointments.
One of the major benefits of using the Zillow CRM is that it is integrated with the Zillow website. This means that users can quickly access their contact information and list data from within the Zillow interface.
⚡ Zillow Key Features
- Direct integration with Zillow listings
- Lead management tools
- Customizable IDX website
- Client matching
- Mobile app
💡 Zillow Pros and Cons
Pros | Cons |
Offers a user-friendly platform and mobile app. | Lead quality and responsiveness can be inconsistent. |
Easy setup and use. | Costs for agents to advertise and generate leads through Zillow can be very high. |
Gives consumers access to a wide range of listings. | Agents have to spend a lot to get their own listing leads on the platform. |
💲 Zillow Pricing
- To get the most out of Zillow Premier Agent, you need to pay around $300 per month (based on cost per lead).
9. Followup Boss
Followup Boss is specially designed for small to mid-sized businesses in the real estate industry. This platform offers you several features to help you manage contacts, stay organized, and close more deals quickly.
Moreover, one of the main features of this platform is the ability to view all of your conversation details in one place. This includes calls, emails, text messages, and even social media communications, making it easy to pick up where you left off and avoid accidentally forgetting to follow up.
⚡ Followup Boss Key Features
- Automated follow-up sequences
- Complete calling system
- Calendar management
- Lead routing
- Detailed reporting and analytics
💡 Followup Boss Pros and Cons
Pros | Cons |
Highly customizable with the ability to automate lead follow-up via email, text, and phone calls. | Pricing may be too high for solo agents or very small teams. |
Integrates with a wide range of real estate lead generation and marketing tools. | Limited customization options for email templates and branding. |
Provides a clean and intuitive user interface. | No built-in website or lead generation capabilities. |
💲 Followup Boss Pricing
- Grow: $58/user/month
- Pro: $416/user/month
- Platform: $833/user/month
10. Top Producer
Top Producer CRM is a comprehensive customer relationship management system designed specifically for real estate professionals. It offers a suite of tools designed to streamline various aspects of real estate management, including lead generation, client communication, and transaction tracking.
This platform integrates seamlessly with other real estate technologies and provides robust features such as automated follow-ups, personalized marketing campaigns, and detailed analytics. Its user-friendly interface and mobile app support allow agents to manage their business effectively, improving productivity and enhancing client relationships.
⚡ Top Producer Key Features
- Client database and contact management
- Market Snapshot and MLS data
- Website creation and integration
- Smart targeting and predictive analytics
- Mobile app
💡 Top Producer Pros and Cons
Pros | Cons |
Provides robust real estate-specific features like lead management, transaction tracking, and automated marketing. | Some users report issues with data loss or syncing when the platform experiences technical issues. |
Offers a customizable dashboard and interface to fit individual agent and team workflows. | Lacks built-in website and lead generation capabilities. |
Integrates with various real estate tools and data sources. | Customer support response times can be slow at times. |
💲 Top Producer Pricing
- Pro: $129/user/month
- Pro+ Leads: $429/user/month
- Pro+Farming: $399/user/month
11. Propertybase
Property Base CRM is a specialized customer relationship management system tailored for real estate professionals. It streamlines various tasks, such as lead management, marketing automation, and transaction tracking, all within a single platform. By integrating features like MLS (Multiple Listing Service) connectivity, email marketing, and customizable reporting, Property Base CRM enhances efficiency and productivity for real estate agents and brokers.
This centralized system allows users to manage client interactions, track property listings, and close deals more effectively, ultimately fostering better client relationships and driving business growth.
⚡Propertybase Key Features
- MLS integration
- Transaction management
- Lead management
- Marketing automation
- Customizable dashboards
💡 Propertybase Pros and Cons
Pros | Cons |
Provides a customizable IDX-enabled website to showcase listings and attract leads. | Customization options for the dashboard and pipelines are limited. |
Integrates with multiple listing services (MLS) to manage listings and automate marketing. | Requires Salesforce coding experience to make changes. |
Includes built-in marketing tools for creating print materials, email campaigns, and more. | It is not as user-friendly as some other real estate CRMs. |
💲 Propertybase Pricing
- Propertybase’s pricing is not publicly available.
12. BoomTown
The BoomTown Customer Relationship Management Platform, designed specifically for the real estate industry, has been a leading leader in customer relationship management. For real estate enterprises, this platform represents a significant shift in the workflow.
With BoomTown, real estate professionals are able to significantly improve lead generation capabilities, optimize pipeline management, refine client relationships, and simplify sales processes. Additionally, it offers predictive analytics that identifies potential opportunities, prospecting tools designed to identify leads, and a consumer-friendly IDX website.
⚡ BoomTown Key Features
- Opportunity and pipeline management
- Listing management
- MLS integration
- Website integration
- Campaign building
- Email marketing
💡 BoomTown Pros and Cons
Pros | Cons |
Helps to organize all records effectively. | CRM and mobile app interfaces feel outdated. |
Data can be imported from other databases. | Website design is not customizable. |
Allows you to effectively generate, manage, and track leads. | Search functionality is not always effective. |
💲 BoomTown Pricing
- BoomTown’s specific pricing isn’t publicly listed on its website. For detailed pricing, please contact BoomTown sales or the support team directly.
13. Apto
Apto CRM stands out as a specialized CRM solution designed to meet the unique needs of commercial real estate brokers and teams. It aims to streamline operations and improve efficiency in the highly competitive commercial real estate market by centralizing deal management, enhancing pipeline visibility, and supporting comprehensive contact management.
In addition, Apto CRM’s flexibility, customization options, and integration capabilities make it a valuable tool for Commercial Real Estate (CRE) professionals looking to optimize their workflows and drive business growth.
⚡ Apto Key Features
- Commercial property management
- Deal tracking
- Contact and lead management
- Customizable workflows
- Reporting and analytics
💡 Apto Pros and Cons
Pros | Cons |
Customizable and integrates with multiple solutions. | Slow customer support (over 24 hours response time). |
All-in-one solution with linked databases for contacts, properties, listings, and deals. | Performance issues with Apto map outdated feature. |
💲 Apto Pricing
- Contact the sales team for pricing.
14. Freshsales
Freshsales CRM serves as a highly effective CRM solution tailored specifically for real estate agents. It provides robust features such as detailed contact management, advanced sales forecasting tools, and automated lead processing capabilities.
These functionalities empower real estate professionals to efficiently manage their client interactions, accurately predict sales trends, and streamline lead-handling processes, thereby enhancing overall productivity and sales effectiveness.
⚡ Freshsales Key Features
- AI-based lead scoring
- Sales automation
- Contact and deal management
- Email tracking
- Integration with Freshworks suite
💡 Freshsales Pros and Cons
Pros | Cons |
Provides sales automation features like email tracking, templates, and workflow automation. | Limited customization options compared to some enterprise-level CRM. |
Integrates well with other Freshworks products like Freshdesk and Freshcaller. | Reporting and analytics features could be more robust and flexible. |
Delivers strong customer support. | The mobile app is not as feature-rich as the desktop version. |
💲 Freshsales Pricing
- Growth: $9/user/month
- Pro: $39/user/month
- Enterprise: $59/user/month
15. Insightly
Insightly is recognized for its exceptional CRM tailored specifically for the real estate industry, catering meticulously to agents, teams, and brokerages. In addition to its robust CRM system, Insightly offers specialized tools like Insightly Marketing and Insightly Service.
Furthermore, Insightly boasts an extensive AppConnect marketplace with more than 500 third-party integrations. This ecosystem enhances operational efficiency and promotes collaborative efforts across platforms seamlessly.
⚡ Insightly Key Features
- Marketing automation
- Project management
- Lead automation
- Email integration
- Customizable dashboard
💡 Insightly Pros and Cons
Pros | Cons |
Offers a high degree of customization to fit specific business needs. | It is not as highly adaptable compared to other CRMs for real estate. |
Offers good tools to manage customers’ data in a safe and fast way. | Not beneficial for large companies. |
Provides a centralized location to store all client information for quick access. | Limited reporting and analytics capabilities. |
💲 Insightly Pricing
- Plus: $29/user/month
- Professional: $49/user/month
- Enterprise: $99/user/month
16. Realnex
RealNex distinguishes itself as a leading CRM software for realtors, benefiting commercial real estate brokers and investors by simplifying the entire real estate lifecycle. It offers advanced capabilities for generating leads, facilitating sales processes, and managing pipelines using tools like MarketEdge and RealCampaigns.
RealNex’s comprehensive suite increases productivity and effectiveness throughout the entire transaction process, making it a preferred choice within the industry. The platform integrates with various tools to ensure that listings are up-to-date and accessible to potential clients, facilitating easier property searches and showcasing assets effectively
⚡ Realnex Key Features
- Property tracking
- Asset management
- Event tracking
- Comprehensive reports
💡 Realnex Pros and Cons
Pros | Cons |
Includes a powerful investment and lease analysis engine for underwriting and financial modeling. | Some users report that the CRM interface feels a bit outdated. |
Allows for collaborative deal management and sharing of presentations and documents. | Pricing can be on the higher end, especially for smaller teams. |
Integrates with various data sources like property listings, ownership information, and market comp. | Occasional technical issues or bugs have been reported. |
💲 Realnex Pricing
- Realnex Navigator Pro: $224/user/month
- Realnex CRM: $129/user/month
- Realnex Navigator: $199/user/month
17. LionDesk
LionDesk is regarded as one of the leading CRMs for real estate, with more than 165,000 users worldwide. It empowers agents with extensive tools to oversee contacts, automate client interactions, and monitor essential tasks.
Moreover, LionDesk consolidates all necessary features for effective transaction management and seamless sales pipeline oversight. Its robust capabilities ensure agents can optimize their workflows and enhance productivity throughout every stage of the real estate process.
⚡ LionDesk Key Features
- Custom landing pages
- Contact management
- Third-party lead imports
- Power dialer
- Autoresponders
💡 LionDesk Pros and Cons
Pros | Cons |
Includes a comprehensive CRM with contact management, deal tracking, and transaction management capabilities. | Poor marketing automation tools. |
Integrates with a wide range of real estate tools and lead sources like Zillow, Trulia, and realtor.com. | The user interface may feel a bit outdated. |
💲 LionDesk Pricing
- CRM: $25/user/month
- CRM premier: $83/user/month
What Features Should You Look for in Real Estate CRM?
When selecting a Customer Relationship Management (CRM) system for real estate, consider the following features to ensure it meets your business needs:
- Contact Management: Make sure your CRM can efficiently store and organize all client information, including contact details, communication history, and preferences. This helps maintain comprehensive client profiles for personalized service.
- Property Management: The CRM should be able to manage listings with detailed property information, including descriptions, photos, videos, pricing, and availability. This feature should also allow for easy updates and sharing with clients.
- Email and SMS integration: Your chosen CRM must be capable of sending and receiving emails and SMS directly through the CRM. Templates, automated campaigns, and personalized messaging capabilities help maintain consistent and effective interactions with clients.
- Reporting & analytics: Consider a CRM that can generate detailed reports and analytics on sales performance, marketing campaigns, and agent productivity. These insights help make informed business decisions and identify areas for improvement.
- Marketing automation: Ensure your real estate CRM can automate marketing activities such as email campaigns, social media posts, and lead nurturing workflows. This saves time and ensures consistent engagement with potential clients.
- Customization: Make sure your CRM offers customization options so that you can customize the CRM to match your specific business processes and workflows. This includes custom fields, dashboards, and reports to ensure the system fits your unique needs.
Conclusion
Customer relationship management software has become a crucial tool for real estate and property agents. It empowers agents to streamline lead nurturing, manage client communication, and organize transactions efficiently. This translates to increased productivity, improved client satisfaction, and ultimately, a significant boost to your bottom line.
However, choosing the right CRM is crucial for real estate and property agents as it helps them manage their data efficiently and boost efficiency & productivity. However, it can be challenging as a number of options are available in the market. So, choose the CRM that aligns with your specific needs, budget, and workflow preferences.
However, SalesForce, Pipedrive, Monday.com, and HubSpot CRM are the best CRMs that most real estate and property agents prefer.
FAQs
Which is the best CRM for real estate agents?
The best CRM for real estate agents depends on several factors, such as the size of the team, budget, and specific needs of the business. But some of the top-rated CRMs for real estate agents include Wise Agent, LionDesk, BoomTown, Market Leader, Pipedrive, and Top Producer CRM.
How much does a real estate CRM cost?
The cost of real estate CRM software varies widely depending on the breadth and depth of features needed. Basic CRMs can cost you $20 to $50 per user per month, mid-range CRMs $50 to $100 per user per month, and premium CRMs $100 to $300+ per user per month.
Other options are also available, such as specialized Real Estate CRMs and Enterprise CRMs, which cost more than others.
How does CRM software make real estate business success?
CRM software makes real estate businesses successful by streamlining communication, efficiently managing leads, and enhancing client relationships through detailed data storage. It also automates repetitive tasks, provides valuable analytics for data-driven decisions, and improves collaboration among team members.
How can you choose a better real estate CRM?
Choosing a better real estate CRM involves considering several factors: assessing your specific business needs, prioritizing features like lead management and client communication tools, ensuring compatibility with your existing systems, evaluating user interface intuitiveness, seeking customer support reliability, and considering scalability for future growth.