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18 Best CRM Software in Australia

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In today’s competitive business world, managing customer relationships effectively is a major challenge for small businesses. Many businesses struggle to keep up, leading to missed opportunities, customer dissatisfaction, and lost revenue.

The solution is to use the right Customer Relationship Management (CRM) software. CRM systems help organize customer interactions, provide useful insights, and build stronger customer relationships. 

With the right CRM, small businesses can work more efficiently, make customers happier 🙂, and increase profits. In this blog, we will look at the 18 best CRM software, especially in Australia.

 🔑 KEY HIGHLIGHTS

  • Customer relationship management (CRM) software helps businesses manage, track, and store customer information to build stronger relationships and grow their business.
  • Some of the best CRM software in Australia include Salesforce, Pipedrive, Monday.com, HubSpot, ActiveCampaign, and others.
  • Before choosing Customer Relationship Management software, consider your business needs, budget, required CRM features, and integration capabilities. 

What is CRM Software?

CRM (Customer Relationship Management) software is a system that helps businesses manage the overall data of customers. It collects, manages, stores, and tracks every customer interaction and information.

CRM software stores all sales leads and customer information in a centralized platform and allows the business team to access those details at the right time. With the help of those data, businesses can enhance customer satisfaction, improve customer retention, and ultimately drive business growth.

Comparing the Best CRM Software in Australia

After looking through lots of choices, we’ve picked out the best 18 CRM software options. These are popular with customers, packed with great features, offer free trials that make them easy to try, and work on different devices.

SoftwareStarting PriceFree VersionIntegrationsMobile SupportBest For
SalesforceStarts from $25 to $500/user/month.No free version3000+ integrationAndroid, iOSBest for sales teams.
PipedriveStarts from $14 to $99/user/month.No free version400+ integrationAndroid, iOSBest for small business.
Monday.comStarts from $12 to $24 /month/ user.Offers free version200+ integrationsAndroid, iOSBest for project management.
HubspotStarts from $20 to $3,600 per month.Offers free version100+ integrationsAndroid, iOSBest for tracking sales.
ActiveCampainStarts from $8 to $145/user/month.14-day free trial 900+ integrationAndroid, iOSBest for building automation.
FreshsalesStarts from $9 to $59.21-day free trial750+ integrationAndroid, iOSBest for small businesses and startups.
Nimble$29.90/user/month.14-Day Trial30+ integrationAndroid, iOSBest for human resource management.
Microsoft Dynamics 365 CRMStarts from $20 to $100.365 days of free trails6000+ integrationAndroid, iOSBest for larger and more established businesses.
KeapStarts from $299 to $599.14-day free trial.
2000+ integrationAndroid, iOSBest for sales and automation
ZohoStarts from $20 to $65/user/month15-day free trial.900+IntegrationAndroid, iOSBest for AI features.
BonsaiStarts from $25 to $79/month.7-day free trial6000+ integrationsAndroid, iOSBest for all-in-one CRM system for mid-sized businesses
Oracle NetsuiteContact Oracle Netsuite for the price.14-days free trialSalesforce, Workday, Zendesk, and many moreAndroid, iOSBest for large businesses.
Zendesk SellStarts from $19 to $115.14-day free trial1300+ integrationAndroid, iOSBest for sales automation.
SugarCRMStarts from $19 to $135/month.​7 Day Trial6000+ integrationAndroid, IOsBest for marketing, sales, and email communication.
PepperiStarts from $500 to $1,500/ month.Offers free trial.UnavailableAndroid, iOSBest for  B2B sales.
Capsule CRMStarts from $21 to $75.14-day free trial.60+ integrationsAndroid, iOSBest for centralizing all the data.
AgileStarts from$8 to $47/user/month.Free for up to 10 people.900+ integrationsAndroid and iOS devices.Best for sales and marketing automation.
InsightlyStarts from $29 to $99/user/month.Free for up to 2 people1000+ IntegrationsAndroid and iOS devices.Best for mid-sized businesses.

1. Salesforce – Best for Sales Team

Salesforce is one of the best CRM software in Australia. It helps businesses manage all customer data, marketing campaigns, and sales operations. It is a cloud-based customer relationship management platform offering various features. 

salesforce - best crm software in australia

Features such as automation, AI capabilities, and business tools help you improve customer relationships, including customer segmentation, customer data management, and customer support. 

Salesforce Top Features

  • Security and Compliance
  • Visual remote assistant
  • Tabular data visualizations
  • Lead scoring

💰Salesforce Pricing

PlanMonthly price
Starter Suite$25/user/month
Professional$80/user/month
Enterprise$165/user/month
Unlimited$330/user/month
Einstein 1 Sales$500/month

Salesforce Pros and Cons

Pros 👍

  • Advanced CRM feature is available.
  • The cloud-based platform is accessible anywhere.
  • Frequent updates.

Cons 👎

  • Has complex workflows and processes.
  • Comes with a steep learning curve.

✅Best for: Salesforce is best for sales teams.

2. Pipedrive – Best for Small Business

Pipedrive is another best cloud-based customer relationship management (CRM) software that helps business manage their leads and track sales activities and customer interaction. 

pipedrive - best crm software in australia

With Pipedrive, businesses can make their sales process more efficient, and it also allows businesses to pay attention to customer details. Businesses can also have fully customizable platforms that businesses can tailor according to their need and streamline business processes in one unified CRM sales tool.

Pipedrive Feature 

  • Document management
  • AI-powered Sales Assistant
  • Powerful automation features
  • Web visitor tracking

Pipedrive Pros and Cons 

Pros 👍

  • Fully customizable platform.
  • Easy to use.
  • Affordable pricing structure.

Cons 👎

  • No free plan
  • Limited reporting capabilities

💰Pipedrive Pricing

PlanAnnually (Save up to 14%)Monthly
EssentialUS$ 12/seat/monthUS$ 14/seat/month
AdvancedUS$ 24/seat/monthUS$ 29/seat/month
ProfessionalUS$ 49/seat/monthUS$ 59/seat/month
PowerUS$ 59/seat/monthUS$ 69/seat/month
EnterpriseUS$ 79/seat/monthUS$ 99/seat/month

✅Best for: Pipedrive is best for small businesses.

3. Monday.com- Best for Project Management

Monday.com is a cloud-based CRM platform that allows businesses to get a full 360-degree view of their customers, centralize client communication, and keep track of all customer interactions and emails. It has CRM features such as sales pipeline templates and boards, marketing activity tracking, customer onboarding, and sales enablement. 

monday.com - best crm software in australia

You’ll also get customizable analytics dashboards and automated workflow. This software can be easily integrated with apps like Google Calendar, Gmail, and Microsoft Teams. This app will help you sync all your customer data into one platform and improve your workflow.

Monday.com Features

  • Email sync & tracking
  • Activity management
  • Project Monitoring
  • Masspersonalized emails

Monday.com Pros and Cons

Pros 👍

  • Built for multiple users
  • Fully customizable interface.
  • Forecast sales with the Pro CRM plan.

Cons 👎

  • Paid plans require a minimum of 3 users.
  • Limited mobile app features

💰Monday.com Pricing

Plan Annually (save upto 18%)Monthly
Basic$9/seat/month$12/seat/month
Standard$12/seat/month$14/seat/month
Pro$19/seat/month$24/seat/month
EnterpriseContact monday.comContact monday.com

✅Best for: Best for project management

4. HubSpot-Best for Tracking Sales

With HubSpot, a business can centralize all its important data on a single dashboard, making it easier to find. HubSpot offers customizable features like email tracking and AI that will help you connect with customers and grow your business faster than ever.

hubspot - best crm software in australia

It is a popular choice for businesses just getting started on their customer relationship management software journey. With its AI-powered customer platform, businesses can integrate all the software and connect their marketing, sales, and customer service in a single dashboard.

Hubspot Features

  • Email marketing
  • Live Chat
  • Lead management and tracking
  • List segmentation

Hubspot Pros and Cons

Pros 👍

  • User-friendly interface.
  • Integration with other tools.
  • Automation capabilities.

Cons 👎

  • Expensive and confusing pricing.
  • Most tools offered by Hubspot are free elsewhere.

💰Hubspot Pricing

For business and enterprise

PlanAnnually priceMonthly price
Marketing Hub Professional$800/ 3 user/month$890/3 user/month.
Marketing Hub Enterprise$3,600/ 5 user/month$3,600 5 user/month

For small businesses and individual

Plan Annual priceMonthlyprice
Marketing Hub Starter$15/user/month$20/user/month
Starter Customer Platform$15/user/month$20/user/month

✅Best For: Best for tracking sales

5. ActiveCampaign-Best for Building Automation

ActiveCampain is an email marketing tool with a sales CRM and is a popular global solution for email marketing and website-driven lead management. It has powerful automation, segmentation, and customer management tools that help businesses smoothly manage customers’ data and important information.

active-camppaign - best crm software in australia

For a business looking for a marketing automation and CRM software combo on a budget, ActiveCampaign would be the perfect choice. It is also pretty easy to set up.

ActiveCampain Features

  • Email marketing
  • Live chat
  • 900+ integrations
  • Attribution & conversion tracking

ActiveCampain Pros and Cons

Pros 👍

  • All plans include unlimited email sends for up to 250,000 contacts
  • Offer advanced mail marketing features.
  • Multichannel Marketing

Cons  👎

  • Complex pricing.
  • Basic CRM.

💰ActiveCampain Pricing

PlanMontlhy price
Starter$8/month
Plus$49/month
Pro$79/month
Enterprise$145/month

Best For: Best for building automation

6. Freshsales-Best for Small Businesses and Startups

By using Freshsales CRM software, businesses can manage their interaction with existing and potential customers. It has features such as Contact and lead management, sales automation, email tracking and engagement, and workflow automation

freshsales - best crm software in australia

These features help you streamline the sales process, enhance customer engagement, and also improve lead management. On top of that, Fresh Sales has a very intuitive and easy interface that allows users to train themselves.

Freshsales Features

  • Contact and lead management
  • Sales automation
  • Email tracking and engagement
  • Workflow automation

Freshsales Pros and Cons

Pros 👍

  • Affordable price plans.
  • Custom dashboards and reports.
  • Intuitive Interface.

Cons 👎

  • Customer support is only available on weekdays.
  • Limited reporting.

💰Freshsales Pricing

PlanAnnuallyMonthly
Growth $9/user/month$11/user/month
Pro$39/user/month$47/user/month
Enterprise$59/user/month$71/user/month

✅Best For: Best for small businesses and startups.

7. Nimble-Best for Human Resource Management

Nimble is easy-to-use CRM software that helps businesses nurture potential customers. Its various CRM features give businesses better insights about leads and allow them to focus more on customers. 

nimble - best crm software in australia

People like how Nimble lets them gather and tailor information about clients to fit their needs. By connecting with email and social media platforms, Nimble helps users stay on top of potential customer opportunities and improve their marketing strategies.

Nimble Features

  • Microsoft & Google integration
  • Individual & team activity tracking
  • Drag-and-Drop Kanban board view
  • CRM reporting and analytics

Nimble Pros and Cons

Pros 👍

  • Customizable user dashboards.
  • Easy to integrate with other business tools.
  • User-friendly interface.

Cons 👎

  • No free plan
  • Lacks 24/7 support.

💰Nimble Pricing

PlanAnnually (Save up to 17%)Monthly
Nimble pricing$24.90/seat/month29.90/seat/month

Best For: Best for human resource management

8. Microsoft Dynamics 365 CRM – Best for larger and more established businesses

Microsoft Dynamics CRM is best known for its comprehensive features, such as Integration with the Microsoft ecosystem, scalability, AI capabilities, and predictive analysis. These features help businesses enhance productivity, analyze data, identify trends, improve customer engagement, drive sales, and enable sales teams to stay connected with customers and prospects from anywhere.

microsoft dynamics 365 - best crm software in australia

Moreover, Microsoft has an extensive customization feature that allows businesses to customize according to their needs. Overall, Microsoft Dynamics 365 CRM stands out as a comprehensive solution that offers various features.

Microsoft Dynamics CRM Features

  • A 360° View of Customers
  • Seamless Integration with Office 365
  • Comprehensive Solution for Sales, Service & Marketing
  • Customizable

Microsoft Dynamics CRM Pros and Cons

Pros👍

  • Great security.
  • Intuitive interface.
  • Easy to manage Leads.

Cons 👎

  • Navigation in the report pages can be difficult.
  • Higher priced than other competitors.

💰Microsoft Dynamics CRM Pricing

PlanMonthly
Business Central Essentials$70/user/month
Business Central Premium$100/user/month
Customer Service Professional:$20-$50/user/month
Sales Professional$20-$65/user/month

Best For: Best for larger and more established businesses.

9. Keap – Best for Small Business and Automation

Keap is a simple yet powerful CRM (customer relationship management) software that provides businesses with a comprehensive view of their customers. Keap allows businesses to collect and store customer data on a common platform,  making it easy to access customer information whenever needed. 

keap - best crm software in australia

Moreover, it allows businesses to track customer data and interactions, including emails, phone calls, and meetings. This will help businesses better understand customers’ needs and choices. Businesses of all sizes can use Keap to streamline their sales and marketing efforts and improve their customer relationships.

Keap Features

  • Lead scoring
  • Multi-page sales funnels
  • 2000+ Integrations
  • Email management

Keap Pros and Cons

Pros 👍

  • The interface is clean and easy to use.
  • 24/7 chat support is available directly from the Keap app.
  •  Easy to integrate.

Cons 👎

  • It’s too complex for a small business.
  • The price is much higher than most CRMs.

💰Keap Pricing

PlanAnnuallyMonthly
Ignite$249/2 users/month$299/2 users/month
Grow$329/3 user/month$399/3 user/month
Scale$499/ 5 user/month$599/5 user/month

Best For: Small business and automation

10. Zoho – Best for AI features

Zoho is CRM software that helps organizations manage their sales process, properly communicate, and engage with customers by providing the right channel at the right time and with the right message. Zoho offers many features, such as sales pipeline management, marketing automation, analytics, and more, to help manage sales, marketing, and customer support in a single system.

zoho crm - best crm software in australia

These features improve customer relationships, decision-making processes, revenue, sales margin, and lead generation. Zoho is among the best CRM systems suitable for small—to large-sized businesses.

Zoho Features

  • Omnichannel support
  • Marketing automation
  • Contact management
  • Scheduled Reports

Zoho Pros and Cons

Pros 👍

  • Affordable pricing plans
  • Provide free credits to startups.
  • Easy follow-up of email conversations.

Cons 👎

  • Limited customization options
  • Expensive for small businesses

💰Zoho Pricing

PlanAnnuallyMonthly
Standard$14/user/month$20/user/month
Professional$23/user/month$35/user/month
Enterprise$40/user/month$50/user/month
Ultimate$52/user/month$65/user/month

Best For: Best for AI features

11. Bonsai – Best For An All-In-One CRM System For Mid-Sized Businesses

Bonsai is a comprehensive all-in-one business platform for small businesses, agencies, and self-employed professionals. Bonsai CRM has various features like workflow automation, task management, and time tracking. These features manage client details, track customers’ contacts, and help businesses get a clear view of all leads.

bonsai - best crm software in australia

Moreover, Bonsai provides businesses with a complete and real-time overview of their operations. It brings all business operations, projects, clients, and teams into one common platform.

Bonsai Features

  • Workflow automation
  • Task management
  • Time tracking
  • Third-Party Integrations

Bonsai Pros and Cons

Pros 👍

  • Easy to use.
  • Highly customizable.
  • Offers various templates.

Cons 👎

  • Offers limited features.
  • Poor customer support.

💰Bonsai Pricing

PlanAnnuallyMonthly
Starter$21/user/month$25/user/month
Professional$32/user/month$39/month
Business$66/user/month$79/month

Best For: Best for an all-in-one CRM system for mid-sized businesses

12. Oracle NetSuite-Best for large business

Oracle NetSuite is one of the most powerful CRM software programs. It streamlines and enhances business operations by providing a central platform that centralizes all the customer data, automates sales processes, and provides powerful analytics to the business.

netsuit - best crm software in australia

The Netsuite CRM automation feature helps businesses improve sales efficiency. It automates repetitive tasks such as lead management opportunity tracking and allows businesses to focus on customer relationships and boosting sales.

Oracle NetSuite Features

  • Unified view of the customer
  • Marketing automation
  • Customer service management
  • Reporting and analytics

Oracle NetSuite Pros and Cons 

Pros 👍

  • Highly customizable.
  • Easily integrates with other tools.
  • Offers versatile features.

Cons 👎

  • No free trial.
  • Limited customer support.

💰Oracle Pricing 

Contact Oracle NetSuite for pricing

✅Best For: Best for large business

13. Zendesk Sell-Best for Sales Automation 

When it comes to CRM, Zendesk Sell is one of the leading Australian CRM software programs. It offers various CRM features like deal management, activity tracking, and lead generation. With these features, a business can set up triggers and automate tasks to keep track of targets.

zendesk - best crm software in australia

With the centralized platform that Zendesk provides, businesses can collect, store, and manage the customer’s data in one platform. When the business gets proper information about the client before contacting them, agents can provide better service quality and improve customer experience.

Zendesk Sell Features

  • Sales engagement tools
  • Customizable sales pipeline
  • Email and calendar integrations
  • Sales forecasting and goals tracking

Zendesk Sell Pros and Cons

Pros 👍

  • Integrates well with other tools.
  • Easy-to-use interface.
  • Highly customizable.

Cons 👎

  • Automation can be complex to set up.
  • Best support features are only available at higher pricing tiers,

💰Zendesk Pricing

PlanAnnuallyMonthly
Sell Team$25/user/month$19/user/month
Sell Growth$69/user/month$55/user/month
Sell Professional$149/user/month$115/user/month

Best For: Best for sales automation 

14. SugarCRM – Best For Marketing, Sales, And Email Communication

SugarCRM is software that offers both on-premised and cloud-based web applications and CRM systems. The platform offers AI-powered insights, an intuitive dashboard, a comprehensive report, self-guided selling best practices, and an easy-to-use mobile CRM app.

sugarcrm - best crm software in australia

Similarly, its modern, robust, and AI-driven cloud platform enhances interactions with prospects and customers while boosting sales success. SugarCRM is the only purpose-built CRM platform that delivers a high-definition customer experience. With this experience, businesses can achieve a complete and clear customer view. 

SugarCRM Features

  • Lead & opportunity management
  • Omnichannel communications
  • Lead management
  • Third-party integrations

SugarCRM Pros and Cons

Pros 👍

  • Customize screen layout.
  • Saves information quickly.
  • Powerful reporting features.

Cons 👎

  • Fewer features than other CRM products.
  • There are limitations to logging into multiple devices.

💰SugarCRM Pricing

PlanMonthly Price
Essentials$19/3-5user/month
Advanced$85/ 3 user/month
Premier$135/10 user/month

Best For: Best for marketing, sales, and email communication=

15. Pepperi – Best for B2B Sales

Pepperi is the smart B2B sales platform that offers various features for e-commerce platform. It has mobile app for CRM that improves the sales reputation by proving service for all business sizes and types. Its features, such as mobile CRM, sales automation, and retail execution, will help businesses manage clients’ relationships and boost business productivity.

pepperi - best crm software in australia

Pepperi’s mobile CRM solution provides businesses with important insights into their agents’ performance and needs, including top-selling products, relevant cross-sell and upsell offers, and sales performance trends. Thus, businesses can increase their sales orders and improve internal productivity.

Pepperi Features

  • 360° view of a customer
  • Predictive analytics
  • Lead generation
  • CRM & sales reports

Pepperi Pros and Cons

Pros 👍

  •  Excellent graphics quality.
  • Comprehensive sales solution
  • Integration capabilities.

Cons 👎

  • Limited customization option.
  • Prices can be high for startups and small businesses.

💰Pepperi Pricing

PlanMomthly Price
Pro$500/month
Corporate$1,500/month
UltimateContact Pepperi’s sales team

✅Best For: Best for B2B sales

16. CapsuleCRM – Best for Centralizing All the Data

Capsule CRM allows businesses to track and manage the relationships between organizations and customers. This software keeps all customer records on one platform and allows businesses to be more organized. Moreover, businesses can easily track conversations, learn the history of customers, and finally deliver a more personalized experience to the client.

capsule - best crm software in australia

CapsuleCRM is one of the best CRM platforms because it helps businesses reduce manual work through workflow automation. This feature makes work quicker, easier, and more consistent so that businesses can focus more on other important things.

CapsuleCRM Features

  • Contact management
  • Sales pipeline
  • Sales analytics
  • Workflow automation

CapsuleCRM Pros and Cons

Pros👍

  • Ease of use.
  • It has advanced features like document storage, lead scoring, and chat integration.
  • Budget-friendly.

Cons 👎

  • No email campaign functionalities.
  • Lack of marketing integration.

💰CapsuleCRM pricing

PlanAnnuallyMonthly
Starter$18/user/month$21/user/month
Growth$36/user/month$38/user/month
Advanced$54/user/month$60/user/month
Ultimate$72/user/month$75/user/month

✅Best For: Best for centralizing all the data

17. Agile – Best for Sales and Marketing Automation

Agile is one of the top CRM software in Australia. It offers the best, easiest, and most powerful Customer Relationship Management (CRM) system with sales and marketing automation for any size of business. Its all-in-one CRM system will automate your sales, market, and service in one platform, help businesses save, and allow agents to focus on important stuff.

agile crm - best crm software in australia

Moreover, with Agile’s centralized platform, businesses can manage all their customer detail 

across departments and obtain a detailed overview of customer information 

Agile Features

  • Automation workflow
  • Email Campaigns
  • Custom Data Fields
  • Chrome Extension

Agile Pros and Cons

Pros 👍

  • Smooth customer service resolution
  • Offers integrations with multiple other software platforms 
  • Tracks all clients, prospects, and sales pipeline

Cons 👎

  • A little bit expensive for smaller companies
  • It has limited customization options.

💰Agile Pricing

PlanMonthly price
Starter$8.99
Regular$29.99
Enterprise$47.99

Best For: Best for sales and marketing automation

18. Insightly – Best for Growth-Stage Businesses

Insightly is a cloud-based CRM and pipeline management tool that manages all your business relationships. It keeps your current and future customer data in one safe place so that businesses can optimize their productivity. However, Insightly CRM does not just focus on keeping track of a contact’s information but also on how they can work and what customers need so that they can keep them happy and build strong relationships.

insightly - best crm software in australia

In addition, Insightly provides customizable dashboards with bright colors, making it simple to access and comprehend your data at a glance.

Insightly Features

  • Workflow automation
  • Third-party integrations
  • Reporting and dashboards
  • Email tracking

Insightly Pros and Cons

Pros👍

  • Highly customizable.
  • Manage leads, contacts, and projects on any plan.
  • Excellent integration with third-party apps.

Cons 👎

  • Lacks advanced features like custom workflows.
  • No phone support

💰Insightly Pricing

PlanMonthly Pricing
Plus$29/user/month
Professional$49/user/month
Enterprise$99/user/month

✅Best For: Best for mid-sized businesses.

Benefits of Using a CRM Software

CRM software helps businesses manage, track, and organize their relationships with customers. CRM solutions can be used in many different ways and provide many benefits for a business. These benefits allow businesses to nurture leads, support customers, increase customer interaction, and more.

Let’s take a look at what benefits CRM software provides;

  • Enhance customer service: The primary function of the CRM system is to enhance the relationship between the business and the customer. As it stores various customer details, anyone within your company can easily get this information, which will help them provide better customer service.
  • Improve customer satisfaction: Better customer service and support increase customer satisfaction and customer retention. As CRM helps business understand their customer better, it allows the agents to assist them better and gradually increase customer satisfaction.
  • Increase sales: With CRM, a business can manage its sales leads, organize the sales process, and automate various tasks in one centralized platform. Centralizing all the sales metrics in one platform can increase sales and employee efficiency.
  • Better marketing: CRM helps businesses offer more specific and direct marketing in relation to customer needs. This creates a personal touch to your business communication and makes customers feel more valued.

How to Choose the Right CRM System for Your Business?

If you are searching for the right CRM system for your business, here’s how to choose the right CRM software for your business;

  1. Identify your business needs.
  2. Set a budget
  3. Search for a user-friendly interface
  4. Identity essential features
  5. Check integration features
  6. Gather feedback from similar businesses

Now let’s dive more deeper so that you can choose the best one for your business;

1. Identification of Your Business Need

The first thing to keep in mind before choosing the best CRM is your own business needs. Every business has its own needs and objectives, so it is essential to choose the CRM system that is more compatible with those needs and goals. 

Businesses need to be clear about what they want to achieve and which problems they are facing and want to address. Analyze all the problems and then choose the best fit for your business.

2. Set a Budget

CRM software has its own prices and features. So, before deciding which one to choose, consider the pricing factor. You can set a budget for your business and search for the best CRM for your budget limit. 

Setting a budget before choosing one is essential because you don’t want to spend much money on CRM functions your business doesn’t want. So,  remember the price of CRM software products and your business capacity. 

3. Search for a User-friendly Interface

Always look for CRM software with a user-friendly and easy-to-use interface. Many companies think having a vast interface will improve their work and efficiency. However, a vast interface will make work much tougher and more difficult to work. 

A confusing or complicated interface can lead to frustration and low efficiency. So, choose a CRM system that is simple to use and straightforward because your staff will use it frequently. 

4. Identity Essential Features

When choosing a CRM system, businesses should always identify its essential features. These features should include contact management, customization, sales and marketing automation, reporting, and analytics. 

These essential features will help your business track, organize, and store customer data. They also allow businesses to customize their CRM process according to their needs. Similarly, you can enhance your productivity and save time by automating repetitive tasks.

5. Check Integration Features

Integration is an essential feature of any CRM system. Without integration, businesses find it difficult to manage all their problems. So always check for integration features in your CRM system. You should also check which CRMs connect to your phone system or other tools crucial to your sales process. 

By integrating with other software, your business can increase sales and productivity beyond its reach. That’s why you choose a CRM system that offers open APIs or pre-built integrations with your current tools.

6. Gather feedback from Similar Businesses

Feedback is important. You might not want to use a CRM system that isn’t best for your business. So, before choosing one for you, check out feedback from various sites. Also, avoid looking at the feedback from the same software you are searching for because it is obvious that they will tell you that their CRM is best. 

So, try checking out G2 and TrustRadius. You can find a lot of reviews of people and businesses that have already used CRM.

Conclusion

Choosing the right CRM software for your business is an important decision that needs careful thought.  When comparing CRM systems, consider the features they offer, how easy they are to use, data security, cost, ability to grow with your business, and customer support. This way, you can pick a CRM that helps your business succeed.

Some of the best software we have chosen are Salesforce, Hubspot, Activacampain, Monday.com, Pipedrive, and many more. They offer seamless integration, a variety of features, free trials for businesses, and support a variety of devices.

FAQ

How much does CRM software cost?

CRM software costs between $8 per user per month and $1,500 per month, but the price can vary depending on its features and services.

Which is the best CRM software for small businesses in Australia?

Salesforce is ranked among the best CRM software for small businesses in Australia. It offers many features, customization, and integration and is highly rated as one of the best CRMs in the world.

What is the biggest CRM in Australia?

Salesforce is one of Australia’s most popular customer relationship management (CRM) systems and is considered the biggest CRM in Australia. 

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Author Image

Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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