Even though technology has advanced so much, businesses still prefer SMS marketing 😃 due to its high open rates. However sending a message to a large users can consume more time and effort 😠, decreasing the agent’s efficiency.

Therefore, businesses are now using SMS marketing software to connect with customers and drive more engagement by sending bulk SMS at once. But with numerous SMS marketing software options available, choosing the right one can feel overwhelming. 

So, we have chosen the top 10 SMS marketing software in terms of pricing, features, pros and cons. This eventually helps you to select one as per your marketing needs. 

What is SMS marketing software?

SMS marketing software also known as business text messaging software allows businesses to send text messages to their customer to promote products and services. With this service, you can improve your brand loyalty and engagement by delivering timely, personalized messages to customer’s mobile devices. 

SMS marketing software can also be utilized to create and manage contact lists, and message schedules, analyze response rates, and create reports. With SMS marketing software users can send a promotional text with just one click and gain a large number of new subscribers quickly and easily. 

Top 10 SMS marketing software

Here are the top 10 SMS marketing software listed below:

SMS Marketing Software	Pricing	Features	Best For
KrispCall	Starting at $15/month	Bulk SMS, Global Calling, Unified Call Box, Virtual Phone Number	Call Centers and Customer Support Teams
Simple Texting	Starting at $39/month	Mass texting service, Autoresponders, Group text messaging	SMS Marketing Campaigns
Intercom	Starting at $39/month	Automated answers, Customizable bots, Business messenger	Business Messaging and Customer Engagement
Bitrix24	Starting at US$61/month	Comprehensive Communication Tools, CRM Capabilities, Project Management	Comprehensive Business Collaboration and Management
Birdeye	Starting at $299/month	Consumer Intelligence, Reporting, Social Media Monitoring	Engagement and Collaboration
OmniSend	Starting at $16/month	Email+SMS, SMS Automation Workflows, SMS Channel Reports	Omnichannel Marketing
Twilio	Starting at $150/user/month	Programmable Voice, Messaging, Smart Routing, Call Recording	Cloud Communications and Scalability
SlickText	Starting at $29/month	Campaign Building, International Coverage, Integrations	SMS Marketing and Mass Texting
Textedly	Starting at $26/month	Scheduled Messages, Mass Group Texting, Link Sharing, Automatic Replies	Businesses with Simple Texting Need
Text Request	Starting at $59/month	Review Management, SMS Chat, Mass Texting	Businesses Seeking an End-to-End SMS Marketing Solution
Emotive	Starting at $100/month	SMS and MMS Messaging, Campaign Performance Tracking, E-commerce Integrations	SMS Marketing Automation

Top 10 SMS marketing software

Here are the top 10 marketing software:

1. KrispCall

KrispCall is a cloud telephony system for modern businesses that helps you connect with your team and provides the most affordable and reliable telephony service. With KrispCall, you can get virtual numbers from more than 100 countries, including toll-free, local, and mobile phone numbers.

KrispCall helps you get into business easily and provides excellent customer service at the most reliable telephony service. KrispCall’s Bulk SMS features allow you to send messages in bulk. By Bulk SMS you can build a brand’s value by advertising to wide customers. 

You can easily set up an SMS marketing campaign within a minute. Compared to traditional marketing, KrispCall’s Bulk SMS offers you a cost-effective solution. 

⚡ KrispCall Features

• Bulk SMS Marketing
• Global Calling
• Shared Phone Number
• Auto-Text Reply for Missed Calls

✅ KrispCall Pros

• Affordable and scalable pricing
• Advanced VoIP features
• Easy setup and use
• Improved customer engagement
• Unified communication

❌ KrispCall Cons

• Reliance on the internet
• Limited control
• Potential latency issues
• Potential security concerns
• Prices can add up

💰 KrispCall Pricing 

Plans	Pricing/month
Essential	$15/month
Standard	$40/month
Enterprise	Custom

2. SimpleTexting

SimpleTexting is a versatile SMS marketing software that improves communication between businesses and their consumers. It allows companies to send promotional messages, alerts, and reminders directly to their customers’ mobile devices or smartphones. 

SimpleTexting offers features to their customer such as mass texting service, autoresponders, 2-way messaging, and much more. It is an adorable option for businesses looking to connect with their customers effectively.

⚡ SimpleTexting Features

• Custom Integrations
• Contact Management
• Mass Texting
• MMS
• Subscriber Management

✅ SimpleTexting Pros

• User-Friendly Interface
• Customization and Integrations
• Unlimited Custom Keywords
• Dedicated Account Manager
• Comprehensive Analytics

❌ Simple Texting Cons

• Scalability Concerns
• Confusing Terminology
• Limited Mobile App Information
• Lack of Salesforce Integration
• Potential Billing Cycle Issues

💰 Simple Texting Pricing

Plans	Pricing/month
Estimated	$39/month

3. Intercom

Intercom is a modern customer communications platform that provides a perfect customer experience across automation and human support. With Intercom you can easily send and receive text messages with your contacts.

With Intercom you can send a real-time promotional offer to your customer, and transactional messaging Intercom offers features like automated answers, customizable bots, business messenger, and much more. 

⚡ Intercom Features

• Advanced Ticketing Workflows
• Powerful Inbox
• Sophisticated Asynchronous Support
• Communication Channels
• Reporting and Analytics

✅ Intercom Pros

• Robust Live Chat
• Product Tours Add-On
• Extensive Integration Gallery
• Flexible Customer Messaging Solutions
• Centralized Customer Communication

❌ Intercom Cons

• Expensive pricing, especially for smaller businesses
• Buggy search function
• Confusing and unintuitive user interface
• Slow and unresponsive customer support

💰 Intercom Pricing

Plans	Pricing/month
Essential	$39/month
Advanced	$99/month
Expert	$139/month

4. Bitrix24

Bitrix24 is a software that helps businesses and entrepreneurs in improving their internal and external efficiency. With Bitrix24 you can send individual SMS messages, bulk SMS, and SMS marketing automation.

Bitrix24 also offers a range of email marketing templates, a landing page, and a form builder for capturing leads. With Bitrix24 currently, you can send text messages in over 100 countries. 

⚡ Bitrix24 Features

• Comprehensive Communication Tools
• CRM Capabilities
• Project Management
• Document Management
• Website and Landing Page Builder

✅ Bitrix24 Pros

• Comprehensive Business Management
• Collaboration and Communication Tools
• Customization and Integration Capabilities
• User-Friendly Interface
• Affordable Pricing and Free Plan

❌ Bitrix24 Cons

• Advanced Features Require Paid Subscriptions
• Technical Issues and Downtime
• Limited Application Integration
• User Experience Challenges
• Notification Overload

💰 Bitrix24 Pricing

Plans	Pricing/month
Basic	US$61/month
Standard	US$124/month
Professional	US$249/month

5. Birdeye

Birdeye is an online reputation management and digital customer experience platform for your business to convert and engage leads and customers over text. You can use Birdeye messaging to send promotions, discounts, appointments, and much more. 

Over 150000 businesses use Birdeye for customer messaging, collecting reviews, and sending surveys. It helps businesses gather, manage, and utilize customer feedback to increase their revenue and attract more customers. 

⚡ Birdeye Features

• Consumer Intelligence
• Reporting
• Social Media Monitoring
• Omnichannel Engagement
• Business Listings Management

✅ Birdeye Pros

• Ease of Use
• Review Management
• Improved Online Presence
• Automated Processes
• Actionable Insights

❌ Birdeye Cons

• Integration Issues
• Poor Customer Support
• Expensive
• Learning Curve
• Limited Features

💰 Birdeye Pricing

Plans	Pricing/month
Standard	$299/month
Professional	$399/month
Premium	Custom

6. OmniSend 

OmniSend is an email & SMS marketing platform that helps e-commerce brand grow their online businesses faster. OmniSend helps the integration of Email and SMS to improve customer engagement. It provides an affordable, versatile, and efficient solution for your marketing needs. 

OmniSend offers various features such as Email+SMS marketing, SMS automation workflows, and web-push notifications. With Omnisend, you can connect with your shoppers wherever they are through seamless email and SMS campaigns. 

⚡ OmniSend Features

• Email+SMS
• SMS Automation Workflows
• SMS Channel Reports
• Contact Management
• Global Audience Reach

✅ OmniSend Pros

• E-commerce Focus
• Omnichannel Marketing
• Automation Templates
• Drag-and-Drop Content Editor
• Signup Forms Variety

❌ OmniSend Cons

• UI Needs Improvement
• Occasional Bugs
• Complex Editing Tool
• Advanced Automation Costs

💰 OmniSend Pricing

Plans	Pricing/month
Standard	$16/month
Pro	$59/month

7. Twilio

Twilio is a cloud communications platform that provides you with a wide range of programmable communication tools and services. Twilio provides features such as marketing & promotions, verification & identity, alerts, builder tools, and much more.

Twilio is also known for supporting open-source software development. Twilio engages your customers with various communication methods such as SMS, Facebook Messenger, Line, and more.

⚡ Twilio Features

• Programmable Voice
• Messaging
• Smart Routing
• Call Recording
• Computer Telephony Integration (CTI)

✅ Twilio Pros

• Versatile Communication Channels
• Developer-Friendly
• Global Reach
• Customizable Solutions
• Security and Compliance

❌ Twilio Cons

• Pricing
• Complexity
• Security Concerns
• Limited Support for Non-English Languages
• Limited Integration with Other Tools

💰 Twilio Pricing

Plans	Pricing/month
Twilio Flex	$150/user/month
Twilio Segment	$120/user/month
Twilio Engage	Custom

8. SlickText

SlickText is an SMS marketing platform that helps businesses create valuable connections with their customers. Its service simplifies the process of engaging your subscribers through personalized mass text messaging and one-on-one conversations, fostering loyalty and prompting action.

This platform is a valuable tool for companies seeking to improve their SMS marketing strategies and boost customer engagement. Slicktext enables you to establish valuable connections with your customers by sending targeted, action-oriented text messages.

⚡ SlickText Features

• Segmentation
• Message Creation
• Campaign Building
• International Coverage
• Integrations

✅ SlickText Pros

• User-Friendly Interface
• Robust List Building Tools
• Personalization and Segmentation
• Extensive Integrations
• Responsive Customer Support

❌ SlickText Cons

• Character Limit in Text Messages
• Advanced Functionalities and Integrations
• Integration Limitations
• Contact Management
• Manual Grouping of Contacts

💰 SlickText Pricing (USA)

Plans	Pricing/month
Basic	$29/month
Set up	$49/month
Lil Bro	$79/month
Big Bro	$139/month
Boss	$189/month
Albatross	$350/month
Whale	$750/month
Monstro	$1250/month

9. Textedly

Textedly is a cloud-based SMS marketing tool developed for businesses of all small to medium to large businesses and organizations. This platform is widely considered an affordable option compared to others in terms of pricing and services. 

Textedly provides various features such as 2-way text messaging, free incoming messages, a calendar, and contact management. It also offers analytics for tracking and measuring results, improving overall marketing strategies.

⚡ Textedly Features

• Scheduled Messages
• Mass Group Texting
• Link Sharing
• Automatic Replies
• Integrations

✅ Textedly Pros

• Affordable Pricing
• User-Friendly Platform
• Real-Time Text Conversations
• Integration with Zapier
• Low Per-Text Messaging Rates

❌ Textedly Cons

• Limited Custom Keywords
• Difficult Cancellation Process
• Limited Availability of Customer Support
• Potential Account Termination Issues
• Cap on Custom Keywords

💰 Textedly Pricing

Plans	Pricing/month
Basic	$26/month
Bronze	$38/month
Plus	$69/month
Enterprise	$99/month
Elite	$139/month
Business	$249/month
Silver	$349/month

10. Text Request

Text Request is a business texting platform developed to improve customer engagement. This platform is the best tool for businesses that need a better method to connect with customers and employees.

Some features provided by Text Request such as review management,  messaging features, delivery status & notifications. Text Request ranking at number 319 in the Technology Fast indicates a substantial increase in its growth rate.

⚡ Text Request Features

• Review Management
• SMS Chat
• Mass Texting
• Payments
• Integrations and API

✅ Text Request Pros

• Integrations and API
• Payments
• Review Management
• Messaging Features
• Customer Support

❌ Text Request Cons

• Limited Custom Keywords
• Difficult Cancellation Process
• Limited Availability of Customer Support
• Potential Account Termination Issues
• Cap on Custom Keywords

💰 Text Request Pricing

Plans	Pricing/month
Basic	$59/month
Stater	$139/month
Corporate	$279/month
Enterprise	$549/month

11. Emotive

Emotive is an e-commerce marketing platform, that specializes in SMS marketing, growing beyond traditional text messaging. It offers free help from designers, copywriters, shopping experts, and strategists to grow your marketing team.

It allows e-commerce businesses to establish and maintain one-to-one relationships via conversational text messaging. Emotive is a user-friendly and risk-free platform to get started. 

⚡ Emotive Features

• SMS and MMS Messaging
• Campaign Performance Tracking
• E-commerce Integrations
• Conversational Ads
• Text-to-Buy

✅ Emotive Pros

• Contact List Growth
• AI-Driven Automated SMS
• Integration Capabilities
• Segmentation Capabilities
• Support and Partnership

❌ Emotive Cons

• Overpromising and Underdelivering
• Problematic Contract Terms and Cancellation
• Limited Mobile Functionality
• Inconsistent Customer Support
• Lack of Transparency in Pricing and Attribution

💰 Emotive Pricing

Plans	Pricing/month
Stater	$100/month
Pro	$200/month
Advance	$300/month
Enterprise	Custom

SMS marketing software use cases

Let’s explore SMS marketing software use cases:

• Welcome your contacts: Make your welcome text with the contact’s first name to boost click-through rates by 71%. Initial messages may consist of customized greetings, outlining expectations, and presenting a distinct call-to-action.

• Send promotions: With the use of SMS marketing software, you can update customers about offers and discounts. This allows users to utilize the offers and increase engagement with the business. 

• Have one-on-one conversations: You can use two-way text messaging to provide one-on-one service, finalize deals, and connect with customers. It helps potential to boost sales and improve customer relations.

• Conduct polls and surveys: By conducting polls & surveys it can be a useful way to learn more about your customer preferences. You’ll know what your customers need and can avoid stocking items that may not sell.

• SMS alerts: You can use the SMS alerts tool to inform customers regarding any changes during business hours, send updates on orders, and share important information.

Here are some companies that use SMS Marketing:

• Michaels
• Applebee’s
• Papa John’s
• World Market
• Domino’s
• PetSmart
• Kohl’s
• American Eagle
• Sherwin Williams
• Cabela’s

How to choose the right SMS marketing solution for your business?

SMS marketing can improve your digital marketing strategy when you use the right SMS marketing. However, choosing the right SMS marketing is challenging as multiple providers are available in the market. So, first, specify your needs and look out for SMS marketing solutions that meet your expectations. 

There are points that you need to consider while choosing an SMS marketing solution 👇:

• Pricing model: Choose the optimal pricing structure for your SMS marketing program. Avoid settling for the cheapest tool just because it fits your budget; rather, you need a tool that has good cost benefits.

• Features and capabilities: Make a specific feature that can solve your business solutions including personalization, reporting, analytics, and two-way messaging capabilities.

• User-friendly interface: You should make it user-friendly, and easy to navigate for efficient use. you can quickly execute SMS marketing campaigns with a user-friendly platform that enables the understanding process for your team.

• Analytics and reporting: For your SMS campaigns choose a platform that offers analytics and reporting tools to monitor the effectiveness. By utilizing the reporting feature, you have the ability to improve campaigns, refine messages, and base decisions on data analysis.

• Scalability: Make sure it has the capability to manage your growing message volumes, enable numerous campaigns together, and adjust to your varying marketing requirements.

Use KrispCall’s bulk SMS marketing to enhance your business

The KrispCall’s feature bulk SMS allows users to send customized messages, special offers, and notifications straight to their customer’s smartphones. By utilizing this feature you can easily create messages within minutes, without any technical knowledge or expertise. 

Bulk SMS marketing also offers users a cost-effective solution compared to other traditional TV, radio, and print ads. KrispCall helps users create compelling, customized messages, manage lists of recipients, and efficiently distribute messages. 

KrispCall provides you a advanced features such as texting and SMS abilities, providing a comprehensive way to effectively promote brands via SMS marketing. 

✅ Check Out: Creative Ways to Use Bulk SMS for Customer Engagement

Conclusion

SMS marketing is essential for businesses that are seeking to increase engagement with their customers. This powerful tool helps you to send messages including reminders, discounts and offers, order updates, and much more to multiple customers at once. 

Ultimately, this helps you to reach out to more potential customers and build your brand value. However, you need to choose SMS marketing software that perfectly fits your communication needs. Therefore, specify your needs initially and look out for providers that have advanced features at an affordable price. 

In this case, KrispCall stands out as the best among other competitors due to its advanced features available at a low price.