Do you remember 🤔the days when your friends would leave you a missed call because the calling costs were expensive 💸? Of course, it was a signal for you to call back.
Businesses these days use a similar concept: a “Missed call solution.” Many business owners have begun using missed call solutions to boost their business. However, many are still unaware of this powerful communication tool and don’t know how to use it effectively.
But you dont need to worry anymore!😊 In this blog, we will drive you through the benefits of missed call services, the type of business it is best suited for, and some innovative usage for small businesses.
🔑 KEY HIGHLIGHTS
- A missed call solution is a service that enables businesses to use customer missed calls for various purposes, such as lead generation and customer engagement.
- Missed call solutions promote businesses by enabling higher customer engagement, improving lead generation, reducing costs, providing instant feedback, etc.
- E-commerce, Finance, media outlets, governments, non-profit organizations, and others are suitable businesses for missed call campaigns.
- Small businesses use missed-call services for voting, customer support, lead generation, reminders, event registrations, order placement, and other purposes.
What is a missed call solution?
A missed call solution is a service that enables businesses to use missed customer calls for various purposes, such as lead generation, customer engagement, communication with potential customers, and conducting surveys.
Missed calls can be utilized in several ways. A company can advertise a phone number for people to call. The call then intentionally disconnects, registering as a missed call. This allows the company to obtain caller details without using talk time.
Alternatively, a caller can initiate a missed call to a specified number to submit responses, like casting a vote. Their contact information is then captured for future correspondence if needed.
A key benefit is that it does not incur costs for the caller, encouraging a higher response rate. This favors the companies and organizations utilizing the method to gather leads or collect feedback from audiences.
How do missed call services work?
The missed call service works by ringing the recipient’s phone, rejecting the call immediately after a ring, and sending an SMS acknowledging the missed call.
Here is a brief step-by-step summary of how missed calls work:
- User initiates a missed call: When the call is initiated, the platform retrieves the caller’s details and stores the data on the cloud-based server.
- Call rings briefly: The receiver phone is rung a few times after initiating a call.
- Call automatically disconnects: An acknowledgment SMS is sent to the caller when the call disconnects.
- System processes the missed call: When a call is disconnected, the system processes an SMS or a pre-recorded IVR message.
- Action or response: An earlier generated SMS is sent, or a Pre-recorded IVR message is played to the caller. This action is supposed to provide information, offers, or instructions to the customer.
- Feedback or follow-up: The sales reps then receive the information stored in the server. That information sends follow-up leads to those who have already expressed interest in converting them into customers.
What are the key benefits of the missed call solutions?
Some of the key benefits of the missed call solutions are:
1. Higher customer engagement
The missed call solution allows customers to connect with businesses simply by placing a missed call, enhancing accessibility and convenience. Customers can reach out to companies at zero cost, which results in increased customer engagement rates.
It provides a convenient and straightforward way for the customer to express their interest and concerns without any difficulties.
2. Improved lead generation
Businesses can grow their customer base and boost conversion rates by generating leads through missed call alerts. Missed call promotions effectively produce high-quality potential clients. Individuals placing missed calls demonstrate interest in a company’s offerings.
Thus, following up on these leads and identifying individuals who have expressed interest increases the likelihood of converting them into real customers. The ease of missed calls maximizes engagement and opportunity.
3. Cost-effective for your customer
The missed call solution is one of the most cost-effective ways for customers to reach out to businesses. Customers can place a missed call on a designated number without worrying about charges.
It eliminates the need for customers to pay while making calls constantly. This can especially benefit individuals living in regions with high calling costs.
4. Scalability
A key benefit of missed call solutions is scalability, allowing large missed call volumes to be managed effectively. This is vital for businesses dependent on extensive customer engagement or broad customer bases.
Features like automated routing, IVRs, and recordings ensure all missed calls are received, even during peak time. Scalability thus permits affordable, efficient service expansion through technology to satisfy growing missed call volumes.
5. Instant feedback and surveys
Missed call surveys offer a unique way for customers to give quick feedback with just a missed call. This helps most people take the surveys since they are easy to respond to. The calls are also free, which makes the surveys cheaper for companies and customers.
Besides, businesses get information right away to make fast changes. In short, missed call surveys provide an affordable and easy method for improving companies actions based on people’s needs.
6. Polling
The missed call solution helps with polls and surveys to learn what the general public thinks. It collects votes for reality TV shows, asks people about causes or events, and runs a political campaign.
Also, since there is no fee associated with it, more people are likely to respond. When more people respond, businesses can really know what people think. This lets the organizers genuinely understand what a target audience feels about different topics.
7. Collect real-time data
When a customer leaves a missed call, cloud servers automatically update the information in their system. This information consists of phone numbers, locations, and individuals’ demographics.
Such functionalities are incredible for startups and established businesses, as they can gather valuable customer insights without filling out lengthy forms. This real-time data collection helps to streamline processes, collect high-quality customer information, and drive business success.
What types of businesses are suitable for missed call campaigns?
Missed call campaigns can be suitable for various types of businesses. Some of them are:
- E-commerce: Online shoppers can confirm and keep track of their orders with a missed call. SMS messages may be sent in response to the call about the status of an order or payment made online. The process is cheap and less stressful for customers. Customers don’t gotta contact customer support in other ways like calling or emailing.
- Finance: Missed calls help to verify customers and give instant access to accounts securely. People can get updates on loan requests, transaction alerts, and support easily through missed calls.
- Media outlets: Entertainment industries use this marketing strategy to promote live shows and engage audiences. Audiences can use missed calls to vote in contests or join polls.
- Government & nonprofits: The government uses missed call services for citizen engagement, public feedback collection, emergency response, and dissemination of important information. Likewise, nonprofit organizations use missed calls for fundraising, volunteer recruitment, awareness campaigns, and event promotions.
Innovative uses of missed call services for small businesses
Here are some of the innovative uses of missed call services for small businesses.
- Contests and voting: Missed call solutions allow customers to make missed calls to participate in competitions run by small businesses. They also allow companies to conduct customer polls and voting.
- Customer support: A dedicated missed call number for customers can be set up for customer support requests. With a missed call, customers can signal their need for assistance.
- Lead generation: In lead generation, a dedicated missed call number easily captures customer interest and contact details. Businesses can then follow up on these missed calls from interested customers.
- Order placement: Missed calls can be used for order placement since customers can express interest in a dedicated number. This approach helps to ease the ordering process and makes it convenient for customers to initiate their purchases.
- Appointment reminders: Businesses can provide convenient appointment reminders with missed call solutions like automated voice messages. These solutions remind customers about upcoming appointments, reduce no-shows, and improve customer satisfaction.
- Feedback collection: Businesses can collect customer feedback by allowing customers to share their opinions and insights easily through missed calls. This helps small businesses collect valuable information about product development and marketing strategies and improve customer experience.
- Event registrations, surveys, and polls: Small businesses can use missed call alerts to survey people, gather opinions, and vote for contestants on shows. It helps customers to register for events or participate in surveys and polls easily.
- Coupon distribution: Missed calls help to distribute coupons and promotional offers. You can place a missed call to a desired number and receive an automated response with coupon or promotion details.
- Emergency alerts: Businesses can set a dedicated missed call number to notify customers of emergency alerts. This allows them to be updated about urgent situations or essential updates, ensuring timely communication during critical events.
Wrapping up
Missed call solutions play a significant role in modern business communication. These solutions offer scalability, improve lead generation, engage customers, and provide instant feedback. They are quite cost-effective for businesses and customers, too. Besides, they help promote small businesses in activities like order placement, voting, appointment reminders, feedback collection, etc. 💫
Similarly, there are many service providers catering to missed call solutions. One of the popular providers is KrispCall. Its auto-reply for missed calls features allow users to automatically send text messages to calls they miss. This is helpful when the representatives are unable to answer calls, which may be due to high call volume, long call queues, or simply the unavailable human agents. This will further promote customer satisfaction by providing instant feedback.🤗
Frequently asked questions
What are missed call alert services?
Missed call alert services are a communication solution that alerts businesses of missed calls from customers. They help businesses quickly return missed calls, ensuring they don’t miss out on potential leads or customer inquiries.
It supports unlimited incoming calls and provides real-time updates on missed calls, which makes it easier for businesses to manage customer communications.
Which industries experience the most success with missed call services?
Companies (both small and large) in many different industries experience the most success with missed call services. However, it is especially good for smaller companies that need to save money but still want to keep in touch with a massive number of people. Even on a tight budget, missed call alerts allow companies to let clients know they were trying to reach them.
Some of the industries that succeed most with missed call services include:
- Finance
- E-commerce
- Media outlets
- Government and non-profits
- FMCG, etc
What are the factors to consider when choosing between different missed call services?
Some of the factors to consider when choosing between different missed call services are:
- Customization capabilities
- Customer support
- Easy to use
- Data visibility
- Number of missed calls possible and more.
