Choosing the right CRM software is important for your business to succeed. Knowing which one to pick 🤔 can be difficult with many options available. Regarding managing customer relationships🤝, two popular CRM platforms are FreshSales and HubSpot.
Both are designed to help businesses streamline their sales processes, boost📈 productivity, and drive revenue growth. However, while they share similar goals, they differ significantly in their approach, features, and pricing.
In this article, we’ll compare two popular CRM platforms, FreshSales and HubSpot. We’ll look at their features, prices, pros and cons to help you make a smart🤓 decision for your business.
🔑KEY HIGHLIGHTS
- FreshSales CRM is a platform ideal for small—to medium-sized businesses. It offers AI-powered lead scoring, a visual sales pipeline, and integrated phone and email features.
- HubSpot CRM is a marketing and sales platform suitable for businesses of all sizes. It provides robust features, including content management, social media integration, and advanced analytics.
- FreshSales offers a more affordable pricing plan, with a starting price of $12/user/month, while HubSpot’s CRM starter plan begins at $40/user/month.
- Both platforms offer seamless integration with other tools and apps, but HubSpot has a more extensive library of integrations.
- FreshSales is known for its user-friendly and intuitive interface, while HubSpot’s interface can be more complex and require more training.
FreshSales Vs HubSpot: What are the Main Differences?
| Factors | FreshSales | HubSpot |
| Focus | Sales automation and analytics | Comprehensive marketing and sales |
| Affordability | More budget-friendly options | Higher cost for advanced features |
| User Interface | User-friendly and intuitive | Comprehensive but complex |
| Estd. Number of Users | Smaller to mid-sized businesses | Startups to large enterprises |
| Integration | Integrates with popular tools | Extensive integration options |
| Security | Strong security measures | Robust security features |
| Customer Support | 24/7 support via multiple channels | Extensive support resources |
| Reporting Analytics | Advanced reporting capabilities | Detailed analytics and reports |
| Supported Languages | Multiple language support | Wide range of language options |
| Pricing | More affordable | Higher price point |
What is FreshSales?
FreshSales is a powerful online CRM tool that helps businesses build and maintain strong relationships with customers and prospects. Launched in 2016, it offers advanced features like AI-driven leads scoring, automatic activity tracking, and integrated phone and email capabilities.
With FreshSales, you get a complete 360-degree view of your customers, including their history, interactions, and upcoming tasks and appointments. By automating routine tasks and providing actionable insights, FreshSales empowers sales teams to concentrate on high-impact activities such as nurturing relationships and accelerating revenue growth.
Best Features of FreshSales
FreshSales has many features to help your business maintain a good relationship with it. Here are some of its features.
- Integrated Workflow: FreshSales helps you save time by automating repetitive tasks and letting you focus on more important things, using simple rules or triggers to get things done.
- Multiple Pipeline Management: FreshSales lets you create a personalized sales process that fits your business so you can track deals and see how they’re progressing.
- Contact and Lead Management: FreshSales provides a single view of the customer, giving you an in-depth understanding of your contacts across modules, apps, and touchpoints.
- Automated Contact Profile Enrichment: FreshSales has a feature that lets you find and add new information about your customers from the internet, so their profiles are always current.
- Scope of Customization: FreshSales lets you add or remove fields to fit your business needs, making the CRM work just for you.
FreshSales CRM Pricing
| Plans | Pricing |
| Growth | $9 per user/monthly |
| Pro | $39 per user/monthly |
| Enterprises | $59 per user/monthly |
What is HubSpot?
HubSpot is one of the top CRM tools that helps businesses get and keep customers happy. It was started in 2006 and changed the way companies sell and market. Instead of just trying to sell to people, HubSpot helps businesses give their customers what they want and need. HubSpot’s integrated ecosystem allows teams to collaborate seamlessly, make data-driven decisions, and deliver exceptional customer service experiences at every growth stage.
With its user-friendly interface, robust integrations, and data-driven insights, HubSpot empowers businesses of all sizes to align their marketing, sales, and customer service efforts, driving revenue growth, improving customer satisfaction, and fostering long-term relationships.
Best Features of HubSpot
HubSpot has many features that can help maintain good customer relations. Here are some of its features.
- Integrated CRM Database: HubSpot has a centralized database that stores all customer and prospect information in one place, giving sales and marketing teams a complete view of each contact.
- List Segmentation: HubSpot helps you group your contacts by their characteristics so you can create marketing campaigns and better understand your ideal customers.
- Email Marketing: HubSpot’s email marketing platform provides tools for creating, sending, and tracking the performance of marketing emails.
- Paid Ad Tracking: HubSpot connects with ad platforms like Facebook, Google Ads, and LinkedIn so you can see how well your ads are performing and which ones generate leads and sales.
- Social Media Integration: HubSpot provides a centralized platform for managing all your social media profiles, scheduling posts, monitoring analytics, and engaging with your audience.
HubSpot CRM Pricing
| Plans | Pricing |
| Free Tools | $0 per user/monthly |
| Market Hub Starter | $20 per user/monthly |
| Starter Customer Platform | $20 per user/monthly |
| Market Hub Professional | $890 per 3 users/monthly |
| Market Hub Enterprises | $3600 per 5 users/monthly |
FreshSales Vs HubSpot: Features & Functionality
When it comes to choosing a CRM platform, two popular options stand out: FreshSales and HubSpot. Both offer a range of features and functionalities that cater to different business needs and sizes.
Contact Management
Winner: FreshSales
FreshSales
FreshSales offers a robust set of features to manage contacts efficiently. At the Growth tier, FreshSales introduces email automation and sales sequences, file storage, call management tools, live chat tools, predictive lead scoring using AI, and improved reporting.
The Professional tier sums up the AI enhancements with out-of-office detection, bot question answering, deal insights, smart chat assignment, automatic deduplication, higher usage limits, and more phone-based tools.
HubSpot
HubSpot’s Contact Management capabilities are deeply integrated with its marketing and sales tools, allowing for a seamless flow of data and insights across the customer journey. The platform’s robust data enrichment capabilities automatically update contact information, ensuring data remains accurate and up-to-date.
Additionally, HubSpot’s contact management features include customizable contact properties, advanced segmentation, and list building, making targeting specific groups of contacts with personalized messages and campaigns easy.
Pipeline Visualization
Winner: HubSpot
FreshSales
FreshSales offers a visually appealing and intuitive Pipeline Visualization feature, allowing sales teams to track deals through every stage of the sales process. The platform’s customizable pipeline allows users to create multiple pipelines for different products, regions, or sales teams, providing a clear and organized view of the sales funnel.
With FreshSales, users can easily drag and drop deals across stages, set up custom stages, and define win/loss criteria. The platform’s pipeline visualization also provides real-time analytics and insights, enabling sales teams to identify bottlenecks, track deal velocity, and make data-driven decisions to optimize their sales strategy.
HubSpot
HubSpot’s Pipeline Visualization feature provides a comprehensive and customizable view of the sales pipeline, allowing users to track deals through every stage of the sales process. With HubSpot, users can create multiple pipelines for different products, regions, or sales teams, and define custom stages that align with their unique sales process.
The platform’s pipeline visualization feature also includes advanced analytics and reporting capabilities, providing real-time insights into deal velocity, conversion rates, and sales performance. Furthermore, HubSpot’s pipeline visualization is accessible across all devices, ensuring that sales teams can stay on top of their deals and pipelines from anywhere, at any time, and make data-driven decisions to drive revenue growth.
Email Templates & Automation
Winner: FreshSales
FreshSales
FreshSales offers a robust Email Templates & Automation feature, empowering sales teams to streamline email communication and boost productivity. With FreshSales, users can create and save custom email templates for frequently used messages, such as follow-up emails or meeting requests.
The platform’s email automation capabilities allow users to set up workflows that trigger automatic email sends based on specific conditions, such as when a lead is assigned or a deal reaches a certain stage. FreshSales also integrates with its CRM, enabling users to personalize emails using contact and company data and track email opens, clicks, and responses in real time.
HubSpot
HubSpot’s Email Templates & Automation feature takes sales email automation to the next level, offering a more advanced and sophisticated solution than FreshSales. With HubSpot, users can create personalized email templates using a range of customizable modules and a drag-and-drop editor and save them to a centralized template library.
HubSpot’s email automation is powered by its workflow tool, enabling complex, multi-step email sequences triggered by specific actions. It also features advanced capabilities like smart send time optimization and A/B testing for subject lines, content, and CTAs.
Customization
Winner: HubSpot
FreshSales
FreshSales, on the other hand, offers a more streamlined and intuitive customization experience, focusing on ease of use and simplicity. While it may not offer the same level of depth and complexity as HubSpot, FreshSales provides a range of customization options that allow users to tailor the platform to their specific needs.
Additionally, FreshSales’ drag-and-drop interface makes creating custom dashboards and reports easy, providing users with a personalized view of their sales data. While FreshSales’ customization capabilities may not be as extensive as HubSpot’s, they are designed to be more accessible and user-friendly, making it easier for users to get started and see value quickly.
HubSpot
HubSpot’s customization capabilities offer a high degree of flexibility and adaptability, allowing users to tailor the platform to their unique business needs. With HubSpot, users can customize everything from the look and feel of their CRM to the specific fields and properties used to track contacts and companies.
Additionally, HubSpot’s extensive library of integrations and APIs enables seamless connections with other business systems and tools, further extending its customization capabilities. This level of customization enables users to create a tailored solution that mirrors their business operations, providing a more accurate and effective way to manage sales, marketing, and customer service activities.
Lead and Deal Management
Winner: HubSpot
FreshSales
FreshSales excels in lead and deal management, offering a robust and intuitive system for tracking and managing sales pipelines. With FreshSales, users can easily capture and qualify leads and convert them into deals that can be tracked through multiple stages.
Additionally, FreshSales’ AI-powered lead scoring and prioritization capabilities help users identify high-quality leads and focus their efforts on the most promising opportunities, resulting in increased conversions and revenue growth.
HubSpot
HubSpot’s lead and deal management capabilities are highly advanced and deeply integrated with its marketing and customer service tools, providing a comprehensive view of the customer journey. With HubSpot, users can track leads from initial contact to close and beyond, using a robust and customizable sales pipeline.
The platform’s deal-tracking features allow users to assign tasks, set deadlines, and track progress. At the same time, its predictive lead scoring and analytics provide valuable insights into lead behavior and conversion potential.
FreshSales Vs HubSpot. How To Choose The Better One?
FreshSales and HubSpot are excellent options for your business’s customer relationship management software needs. They offer free CRM software for small businesses that meets their requirements and seamless integrations with popular apps. However, weighing and comparing FreshSales and HubSpot CRM and looking into their differences is essential to deciding when to select the ideal software solution for your business.
Choosing between FreshSales and HubSpot depends on your business needs. If your primary focus is sales automation and you require a budget-friendly option, FreshSales is the way to go. However, if you need a comprehensive CRM with integrated marketing and customer service tools, HubSpot might be a better fit.
Final Thoughts
Both FreshSales and HubSpot excel in their own fields and requirements. FreshSales excels in its ease of use, customizable workflows, and seamless integration with Freshcaller, making it an excellent choice for sales teams prioritizing communication and workflow efficiency.
On the other hand, HubSpot’s robust marketing and sales automation features and comprehensive analytics and reporting capabilities make it an ideal solution for businesses focusing on inbound marketing and data-driven decision-making.
Ultimately, the choice between FreshSales and HubSpot depends on your business’s specific needs and goals. If you’re looking for a user-friendly CRM with a strong focus on sales productivity, FreshSales might be the way to go. However, if you’re seeking a more comprehensive platform integrating marketing, sales, and customer service, HubSpot is likely the better fit.
By carefully evaluating your business requirements and weighing each platform’s pros and cons, you can make an informed decision and choose the CRM to help you drive growth, improve customer relationships, and achieve long-term success.
FAQs
Which is better: FreshSales or HubSpot?
It depends on your business needs. FreshSales is better for sales automation, while HubSpot offers a comprehensive CRM solution.
What is the difference between FreshSales and HubSpot?
FreshSales focuses on sales automation and pipeline management, while HubSpot provides marketing, sales, and customer service tools.
Is FreshSales a good sales CRM software?
FreshSales is a powerful CRM tool with features designed to streamline sales processes and improve productivity.
