18 Best CRM Software In India

Managing customer relationships can be difficult when multiple channels are being used in business. In any case, the first step is to optimize your efforts with customers. And how can that be done? – A CRM software!

If your business is India-based, then choosing the best CRM involves considering a range of factors tailored to diverse business needs, from small enterprises to large corporations. As these CRM solutions enhance customer relationship management, streamline operations, and drive business growth.

This blog explores 18 top CRM software options in India, highlighting their key features, benefits, and pricing to help businesses make informed decisions aligning with their operational requirements and growth objectives.

The 18 best CRM Software in India

Here is a comparison table of the 18 best CRM software in India, which gives readers a comprehensive overview to help them make informed decisions. This comparison is based on:

• Budget-Friendly Options
• Industry-Specific Needs
• Free Trial Availability
• Key Features

CRM Software	Starting Price	Free Trial	Key Features	Ratings
HubSpot CRM	Freemium	Yes	CRM, Marketing Automation, and Sales Service	4.4 out of 5 stars on G2
SugarCRM	$40 per user/month	Yes	Sales Automation, Marketing Automation, Customer Support, Reporting & Analytics	4.3 out of 5 stars on G2
ActiveCampaign	$15 per month	Yes	CRM, Email Marketing, Marketing Automation, Landing Pages	4.4 out of 5 stars on G2
Insightly	$29 per user/month	Yes	Contact Management, Sales Pipeline Management, Project Management, Reporting & Analytics	4.1 out of 5 stars on G2
Agile CRM	$8.99 per user/month	Yes	Sales Automation, Marketing Automation, Customer Support, Social Media Management	4.5 out of 5 stars on G2
Salesmate CRM	$15 per user/month	Yes	Sales Automation, Pipeline Management, Email Tracking, Integrations	4.4 out of 5 stars on G2
EngageBay	$14.17 per user/month	Yes	CRM, Marketing Automation, Service Ticketing, Live Chat	4.3 out of 5 stars on G2
SalezShark	$14 per user/month	Yes	Sales Automation, Pipeline Management, Lead Scoring, Email Marketing	4.2 out of 5 stars on G2
Kapture CRM	$10 per user/month	Yes	Sales Automation, Lead Management, Opportunity Management, Mobile CRM	4.0 out of 5 stars on G2
Pipedrive	$12.50 per user/month	Yes	Sales Pipeline Management, Lead Scoring, Email Integration, Mobile CRM	4.4 out of 5 stars on G2
Freshworks CRM	$29  per user/month	Yes	Contact Management, Sales Pipeline Management, Lead Scoring, Email Integration	4.3 out of 5 stars on G2
Salesforce Sales Cloud	$25 per user/month	Yes	Sales Automation, Lead Management, Opportunity Management, Customer Portal	4.4 out of 5 stars on G2
Microsoft Dynamics 365	Contact Microsoft for pricing	Yes	Sales Automation, Customer Service, Marketing Automation, Business Intelligence	4.2 out of 5 stars on G2
SAP	Contact SAP for pricing	Yes	Sales Automation, Marketing Automation, Customer Service, Business Intelligence	4.0 out of 5 stars on G2
Zoho CRM	$12 per user/month	Yes	Sales Automation, Marketing Automation, Customer Support, Inventory Management	4.4 out of 5 stars on G2
Oracle CRM	Contact Oracle for pricing	Yes	Sales Automation, Marketing Automation, Customer Service, Social Media Management	4.2 out of 5 stars on G2
Refrens crm	Free	No	Invoice management, contact management, lead management, quotation management	4.0/5
Kylas	Free (limited features)	Yes	Sales automation, contact management, lead management, reporting	4.1/5

Now let’s look at the best CRM in India according to business size:

CRM software for businesses of all sizes

CRM software is essential for businesses of all sizes. It provides tools to manage customer relationships, streamline operations, and drive growth. Selecting the right CRM can significantly enhance business efficiency and customer satisfaction, whether a small startup or a large enterprise. Here are the top CRM systems that businesses of any size can use.

1. HubSpot CRM

HubSpot is a leading marketing CRM offering comprehensive business sales solutions. It improves lead generation efforts and offers precise ways of depicting the sale funnel. Another unique ability of HubSpot is managing and sorting leads into various categories for a more efficient and targeted marketing approach. Further, it provides multi-channel client interaction for the business with its customers through emails, social media, etc. 

HubSpot CRM offers various features, such as marketing automation, email marketing, content management, and analytics, which give the platform a comprehensive solution for enhancing marketing and sales. This CRM is easily customizable and integrates with various third-party applications to provide specific solutions for many organizations.

✅ Key Features

• Workflow automation
• Sales automation
• Lead segmentation
• Lead capturing
• Marketing automation

❎ Limitation

• There is limited integration
• There are many features provided, but they are fundamental
• Marketing features are more powerful than sales features

💰 Pricing

• Starter: $20 per month
• Professional: $500 per month
• Enterprise: $1200 per month

🔗Related: Why Your Contact Center Need a CRM Like HubSpot?

2. SugarCRM

SugarCRM is one of the best CRM software designed to help businesses manage and enhance customer interactions. It is famous for its flexibility and customization capabilities. This platform supports lead and opportunity management, detailed reporting, email marketing, and optimizing customer journeys so your businesses can find versatile solutions. 

One of the standout features of SugarCRM is its open-source nature. This allows for extensive customization and integration with other business systems. This flexibility makes SugarCRM one of the attractive options for companies. 

✅ Key Features

• Reporting and dashboards
• Unlimited studio customizations
• Social CRM
• Marketing automation
• Sales automation

❎ Limitation

• They rarely update their system.
• There are limited integration options as compared to other CRM solutions
• There might be some complexity, especially for users without extensive CRM experience. 

💰 Pricing

• Sell: $49 per user/month
• Serve: $80 per user/month
• Enterprise: $85 per user/month

3. ActiveCampaign

ActiveCampaign is an all-in-one marketing and sales automation platform designed to help businesses create powerful customer service experiences. Its combination of email marketing, automation, and CRM features makes it a valuable tool for businesses of all sizes.

ActiveCampaign is designed to be user-friendly and intuitive, making it easy for sales and marketing teams to collaborate and manage leads effectively. Additionally, it can help automate critical tasks such as lead scoring, lead progression, and task assignment, freeing up time for sales teams to focus on building relationships.

✅ Key Features

• Email Marketing
• Marketing Automation
• Multi-User Editing
• Analytics and Reporting
• Site Tracking

❎ Limitation

•  It does not offer a free plan
• Some features are not available in lower-tier plans
• There is a high cost for Enterprise-level features.

💰 Pricing

• Lite Plan: Starting at $9 per month
• Plus Plan: Starting at $49 per month
• Professional Plan: Starting at $129 per month
• Enterprise Plan: Custom plans starting at $229 per month

CRM software for Small Businesses

Choosing the right CRM software is crucial for small businesses aiming to manage customer relationships effectively. Below are detailed descriptions of five CRM solutions, including their key features, limitations, and pricing.

4. Insightly

Insightly is a robust CRM platform for small businesses, packing all the basic features needed to handle contacts, leads, and projects. It provides a simple and handy interface that allows information about the customers to be accessed and managed conveniently. To enhance communication and data sharing, it works smoothly with the most used mail platforms and third-party applications, including G-Suite, Microsoft Office 365, and Mailchimp.

Furthermore, Insightly has project management tools that allow businesses to associate tasks, deadlines, and events with contacts. Nonetheless, Insightly is great for small businesses that need an affordable and easy-to-use CRM platform.

✅ Key Features

• Project Management
• Email Integration
• Custom Dashboards and Reports
• Workflow Automation
• Third-Party Integrations

❎ Limitation

• There are limited customizations for specific needs. 
• Some advanced features are only available in higher-priced plans.
• The interface can be complex. 

💰 Pricing

• Free Plan
• Plus Plan: $29 per user/month
• Professional Plan: $49 per user/month
• Enterprise Plan: $99 per user/month

5. Agile CRM

Agile CRM is a flexible CRM tool developed for small businesses. It provides multiple tools for automating and managing various sales, marketing, and customer service phases. It offers contact and lead management functionalities, email marketing, social media integration, project management, etc. 

Small businesses can control customer relations and growth through Agile CRM’s straightforward interface and customization capabilities. The best thing about Agile CRM is that it integrates with social media platforms like LinkedIn, Twitter, and Facebook, enabling users to fetch leads and track social media interactions.

✅ Key Features

• Email Integration
• Advanced Analytics
• Landing-Page Builder
• Appointment Scheduling
• Contact Management

❎ Limitation

• It requires significant time and resources for initial setup.
• It requires continuous updates and changes.
• The learning curve can be steep for some features.

💰 Pricing

• Starter Plan: $8.99 per user/month
• Regular Plan: $29.99 per user/month
• Enterprise Plan: $47.99 per user/month

6. Salesmate CRM

Salesmate is a customer relationship management (CRM) software that attempts to guide salespeople in closing deals efficiently. It provides such strong functions that one can easily access them with a few mouse clicks to observe and analyze sales processes. Within its platform, Salesmate offers integrated text and call functionalities to help facilitate communication with prospects, leads, and customers while adding a more human touch to the process.

It was created to address pipeline management issues and keep the sales team busy. Yet another strength of Salesmate is in the automation feature, which is similar to drip marketing but with a series of events that depend on certain conditions or triggers. 

✅ Key Features

• Pipeline Management
• Workflow Automation
• Reporting and Analytics
• Contact and Lead Management
• Email Integration

❎ Limitation

• There are limited options available for third-party integration.
• There is a lack of many advanced features. 

💰 Pricing

• Starter Plan: Starting at $12 per user/month
• Growth Plan: Starting at $24 per user/month
• Pro Plan: Starting at $40 per user/month
• Enterprise Plan: Custom pricing

7. EngageBay 

EngageBay is an all-in-one CRM platform designed for small to medium-sized businesses. It integrates marketing automation, sales automation, and customer support tools into a single, user-friendly interface. EngageBay helps companies streamline their operations by providing functionalities like email marketing, lead management, contact management, and a helpdesk system.

It is known for its affordability and ease of use, making it a practical choice for businesses looking to enhance their customer relationship management without a significant financial investment.

✅ Key Features

• All-in-one marketing, sales, and support software.
• Email marketing and automation.
• CRM and sales automation.
• Helpdesk features for customer support.
• Live chat and video conferencing.

❎ Limitations

• Some features are limited in the free plan.
• UI can be less intuitive compared to competitors.

💰 Pricing

• Free plan available.
• Basic Plan: $12.99/user/month
• Growth Plan: $49.99/user/month
• Pro Plan: $79.99/user/month

8. SalezShark 

SalezShark is a customer relationship management (CRM) platform designed to enhance sales and marketing efforts through its intuitive and user-friendly interface. It offers robust tools for lead management, contact management, sales, and marketing automation. 

SalezShark is tailored to help businesses personalize customer interactions, track sales activities, and optimize marketing campaigns. The platform supports seamless integration with other applications, making it a versatile solution for improving overall business efficiency and customer engagement.

Key Features

• Lead Management
• Customizable Dashboards
• Sales Automation
• Contact Management

❎ Limitation

• Limited integration options compared to other CRMs.
• Higher pricing tiers are required for advanced features.

💰 Pricing

• Lite: $10 per user/month
• Primary: $20 per user/month
• Professional: $49 per user/month

9. Refrens CRM

Refresh CRM is a comprehensive platform that combines invoicing, accounting, and CRM functionalities. It is designed to cater to the diverse needs of small businesses and freelancers. The platform allows users to create customizable GST and non-GST invoices, manage quotes and estimates, and track sales and purchase orders. 

Refresh CRM also offers features like automated inventory management, expense tracking, and multi-currency invoicing. Its user-friendly interface and robust support make it an ideal solution for efficiently managing client and vendor relationships.

✅ Key Features

• Customizable GST and non-GST invoicing.
• Quotation and estimate generation with tracking.
• Sales and purchase order management.
• Automated inventory and expense management.
• Client and vendor management.
• Multi-currency invoicing and automated payment reminders.
• 24/7 live support and mobile access.

❎ Limitations

• Limited advanced CRM functionalities compared to specialized CRM software.
• It may require a learning curve for non-accounting users.

💰 Pricing

• Free plan available with basic features.
• Premium plans start at an affordable rate and offer flexible options for scaling as business needs grow​.

🤩Dig deeper into: 10 Best CRMs for Small Business

CRM software for medium-sized businesses 

Simple CRM platforms designed for small businesses can meet small business CRM requirements. Still, mid-level companies require more versatile and feature-rich solutions to accommodate increasing customer databases and complicated sales processes. 

Below are three CRM options suitable for medium-sized businesses: 

10. Kapture CRM

Kapture CRM is a cloud-based customer relationship management platform designed to enhance business operations across various industries. It offers comprehensive features such as sales and marketing automation, customer support management, and detailed analytics. Kapture CRM provides customizable dashboards, real-time updates, and seamless integration with other business applications. 

The platform is tailored to improve customer service efficiency, streamline sales processes, and provide actionable insights, making it an ideal solution for businesses looking to optimize their customer management strategies.

✅ Key Features

• Customizable dashboards and reports.
• Omnichannel support for customer interactions.
• Automated workflows and task management.
• Lead and deal management with real-time updates.
• Mobile app for on-the-go access.

❎ Limitations

• It may require integration with other tools for complete functionality.
• Limited advanced customization options compared to enterprise-level CRMs.

💰 Pricing

• Custom pricing based on business requirements.

11. Pipedrive

Pipedrive is a sales-focused CRM platform designed to help businesses manage their sales processes more efficiently. It offers a visual sales pipeline that allows users to track deals and activities at every stage. Pipedrive includes contact management, email integration, sales forecasting, and reporting tools. 

Its intuitive interface and customizable workflows make it easy for sales teams to stay organized and focused on closing deals. Additionally, Pipedrive supports integration with various third-party applications, enhancing its functionality and versatility for businesses of all sizes.

✅ Key Features

• Visual sales pipeline with drag-and-drop functionality.
• Email integration and automation.
• Activity reminders and goal tracking.
• Customizable templates and workflows.
• Detailed reporting and analytics.

❎ Limitations

• Limited customer support hours.
• Some features are only available when using a superior subscription plan.

💰 Pricing

• Essential Plan: $12. 50/user/month
• Advanced Plan: $24. 90/user/month
• Professional Plan: $49. 90/user/month
• Enterprise Plan: $99/user/month

Read more: Best Pipedrive Integrations in the Market

12. Freshworks CRM 

Freshworks CRM, formerly Freshsales, is an intuitive customer relationship management platform designed to streamline sales and marketing processes for businesses of all sizes. It offers a comprehensive suite of features, including lead management, contact management, email tracking, and sales pipeline visualization.

Freshworks CRM also incorporates AI-powered insights and analytics to help businesses make a better decision that results in data-driven customer service. With its user-friendly interface and seamless integration capabilities, Freshworks CRM enables businesses to enhance customer engagement and drive sales efficiency.

✅ Key Features

• AI-based lead scoring.
• Integrated email and phone.
• Sales pipeline management.
• Marketing automation features.
• Customizable reports and dashboards.

❎ Limitations

• Certain features are only available with the premium subscription plan.
• There is often a large setup cost at the beginning.

💰 Pricing

• Free Plan available.
• Growth Plan: $15/user/month
• Pro Plan: $39/user/month
• Enterprise Plan: $69/user/month

CRM software for enterprises’ business

Unlike small and midsize businesses, enterprise-level companies need flexible CRM software that can be adapted as the business grows and integrates with other software.

13. Salesforce Sales Cloud

Sales Cloud is a comprehensive CRM platform designed to support businesses in managing their sales processes, customer relationships, and data analytics. It offers many features, including lead and opportunity management, sales forecasting, workflow automation, and advanced reporting tools. 

The highly customizable platform integrates seamlessly with other Salesforce products and third-party applications. Salesforce Sales Cloud is known for its scalability, making it suitable for businesses of all sizes, from small startups to large enterprises. It also leverages AI to provide actionable insights and enhance decision-making.

✅ Key Features

• Advanced analytics and forecasting.
• Customizable workflows and automation.
• Comprehensive app marketplace (AppExchange).
• Introducing AI-driven analytics with Salesforce Einstein Analytics.
• Robust integration capabilities.

❎ Limitations

• It may be costly, especially for additional useful features to be incorporated into the software.
• They may demand a lot of training, depending on the complexity.

💰 Pricing

• Essentials: $25/user/month
• Professional: $75/user/month
• Enterprise: $150/user/month
• Unlimited: $300/user/month

14. Microsoft Dynamics 365

Microsoft Dynamics 365 is a suite of integrated cloud-based business applications developed by Microsoft. It combines Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) functionalities into a unified platform. 

This allows organizations to manage various aspects of their operations, including sales, marketing, customer service, financials, supply chain, and operations, all within a single environment.

✅ Key Features

• Comprehensive CRM and ERP integration.
• Real-time analytics and reporting.
• Customizable and scalable architecture.
• Omnichannel customer engagement.
• Advanced automation and AI capabilities.

❎ Limitations

• High implementation and customization costs.
• Requires specialized expertise for setup and maintenance.

💰 Pricing

• Custom pricing based on business requirements.

15. SAP

SAP, short for Systems, Applications & Products in Data Processing, is a leading provider of enterprise software solutions designed to manage business operations and customer relations. SAP offers various software applications and modules to support various organizational functions, including finance, logistics, human resources, and supply chain management.

The core of SAP’s offerings lies in its Enterprise Resource Planning (ERP) system, which integrates different business processes and functions into a unified system. This allows organizations to streamline operations, improve efficiency, and gain real-time insights into their business activities.

✅ Key Features

• Comprehensive CRM and ERP integration.
• Real-time analytics and reporting.
• Customizable and scalable architecture.
• Omnichannel customer engagement.
• Advanced automation and AI capabilities.

❎ Limitations

• High implementation and customization costs.
• Requires specialized expertise for setup and maintenance.

💰 Pricing

• Custom pricing based on business requirements.

16. Zoho CRM

Zoho CRM is a cloud-based Customer Relationship Management (CRM) software solution developed by Zoho Corporation. It is designed to help businesses effectively manage their sales, marketing, customer support, and service operations from a single platform accessible via the Internet.

The software facilitates the organization and centralization of customer data, including contact details, communication history, and interactions. It enables businesses to streamline their sales processes by managing leads, opportunities, and deals through various stages of the sales pipeline. 

✅ Key Features

• Multichannel communication support.
• Sales automation and lead management.
• Customizable dashboards and reports.
• Integration with a wide range of third-party applications.
• AI-powered sales assistant (Zia).

❎ Limitations

• Some advanced features require higher-tier plans.
• Limited scalability compared to some other enterprise CRMs.

💰 Pricing

• Standard: $14/user/month
• Professional: $23/user/month
• Enterprise: $40/user/month
• Ultimate: $52/user/month

17. Kylas 

Kylas is an artificial intelligence-powered platform that integrates with customer relationship management (CRM) systems to enhance sales performance through voice AI technology. It enables sales professionals to interact with their CRM systems using natural language voice commands, allowing them to update records, retrieve information, and perform tasks hands-free and in real-time.

The platform leverages AI to understand and execute voice commands related to CRM activities, such as scheduling meetings, updating customer profiles, generating reports, and forecasting sales. Kylas aims to streamline sales workflows, increase productivity, and improve user adoption of CRM systems by providing a more intuitive and efficient way to interact with data and perform tasks.

✅ Key Features

• Sales pipeline management.
• Lead and deal tracking.
• Automated processes of work occurrences and the connection with the e-mail system.
• Customizable reporting and analytics.
• API for third-party integrations.

❎ Limitations

• It started very recently and has not done a lot of business in the market.
• It may not include specific additional sophisticated components of developed CRM systems.

💰 Pricing

• Generally, tariffs have flexible prices depending on the needs of the business.

18. Oracle CRM 

Oracle CRM, part of Oracle’s broader suite of business applications, is a customer relationship management (CRM) solution designed to help organizations manage their sales, marketing, and customer service activities. It provides tools and functionalities for customer interaction management, improve customer satisfaction, and drive sales growth.

Oracle CRM enables businesses to centralize and manage customer information, interactions, and communication across various channels. It supports sales automation, allowing sales teams to efficiently manage leads, opportunities, and contacts through the entire sales lifecycle. 

✅ Key Features

• Advanced approaches to sales and marketing automation.
• Comprehensive customer service management.
• Integrated analytics and reporting.
• It can integrate with other applications in Oracle and, at the same time, address customization problems.
• Implementation cost is low and can easily adapt to an organization’s strategic needs.

❎ Limitations

• High cost and complexity.
• Entrusted to specialists for application in practice or by specialists for practical use by other operators.

💰 Pricing

• They provide a custom pricing model.

Benefits of using the best CRM software in India for every business

Implementing top-tier CRM software can revolutionize how businesses in India manage customer interactions, sales planning, and overall operational efficiency. Here are four key benefits every business can experience:

Improved Sales Efficiency and Pipeline Management

Top CRM software improves sales productivity by minimizing repetitive tasks, recording data, and presenting a clear picture of the sales pipeline stages. It makes it easier for sales teams to identify and work on key leads, sell more deals, and optimally plan their work, improving sales performance.

Enhanced Customer Relationship Management

An effective CRM platform organizes customer information to ensure businesses can properly interact with their customer base and improve service quality. By using customer data and observing their behavior, businesses can enhance customer relationships and satisfaction, ensuring that clients stay loyal and return for more.

Increased Collaboration and Team Productivity

CRM software helps teams work together more efficiently by giving them a centralized platform to exchange data, monitor progress, and have productive conversations. This unified strategy results in more integrated and effective operations, lowering miscommunications, increasing team productivity, and ensuring everyone is on the same page.

Data-Driven Decision Making and Sales Forecasting

CRM software offers insights into customer behavior, sales trends, and overall business success through sophisticated analytics and sales reporting functions. A data-driven strategy can improve strategic planning and business outcomes by making well-informed decisions, correctly forecasting sales, and identifying development possibilities.

👉Explore this further: Best CRM Software Examples and Their Use Cases 

How do you choose the best CRM in India?

Selecting the best type of CRM for your business involves several key steps. Here’s a brief explanation of each point to guide you through the process:

• Identify Your Business Needs: Consider what particular issues you require the CRM to address, such as sales, marketing, or customer support. Also, you can set measurable objectives. 
• Research CRM Options: Research the available CRMs in the market. Consult both mainstream products and newcomers in the niche market. Find out which CRMs are industry-specific, as some CRM systems may include features relevant to specific industries.
• Evaluate Key Features: Ensure the CRM provides key features like a contact list, sales prospecting, marketing, and reporting capabilities. Search for flexibility to adjust the CRM system to fit your business processes.
• Consider User Interface and Training: The CRM should be easy to navigate, ensuring little learning is required before using the software. Assess whether there are enough training materials, such as tutorials, webinars, and documentation, to onboard your team easily.
• Evaluate Customer Support: Check the availability of customer support, including live chat, phone, and email support. Ensure the solution has an active user base and features such as Frequently Asked Questions, forums, and a knowledge base.

Conclusion

The selection of the right CRM software is critical to organizations that intend to strengthen customer relations, overall sales, and the organization’s functionality. The current South Indian market has many CRM solutions specializing in different Industries and company sizes. 

CRM systems range from small business categories to large enterprises, differing in functional specialties, organization, and pricing. By critically assessing the available choices, firms can identify a CRM that perfectly serves their needs, hence coming up with Plan = new growth initiatives leading to higher customer satisfaction.

FAQs

1.  Which is the best free CRM software in India? 

One of the best free CRM software options in India is Zoho CRM. It offers a robust free plan with essential features like lead and contact management, workflow automation, and basic analytics. Zoho CRM’s free plan is particularly suitable for small businesses and startups looking to manage customer relationships without incurring costs.

2.  What is the best CRM software used in India?

Salesforce Sales Cloud is one of India’s most popular and widely known CRM software systems. It is particularly well-known for covering a range of functions and being effectively customizable. Salesforce provides enhanced data analysis, integration, and MHTrader intelligence, making it ideal for medium to solid businesses to improve customer relationships.