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10 Best CRMs for Small Business in 2024



best CRMs for small business

Running a small business can feel overwhelming, especially when it comes to selecting the right CRM (Customer Relationship Management) software.

It’s important not to rush into decisions. Your business deserves the best, and that doesn’t necessarily mean opting for expensive solutions designed for larger companies.

Take your time to explore your options and find a CRM that perfectly fits your business needs. 

In this blog post, we’ll explore the best CRMs for small business that all SMBs can benefit from and provide all the essential information you need to make the best decision for your business.

So, without any further ado, let’s get started🚀.


  • For small businesses, a good CRM should be affordable, easy to use, and offer essential features for managing sales, storing customer data, generating reports, and integrating with other tools to support growth.
  • The best all-in-one CRM for small businesses includes Zoho, HubSpot, FreshSales, Capsule, NetHunt, Kommo, Salesmate, Flowlu, Vtiger, and folk.
  • Zoho CRM offers affordable plans with advanced features, HubSpot provides an all-in-one platform, and FreshSales simplifies CRM.
  • Capsule excels in project management, and NetHunt integrates with Gmail.
  • Kommo handles multi-channel sales, Salesmate conducts outreach, and Flowlu offers affordable solutions.
  • Vtiger focuses on customer support, while Folk emphasizes user-friendly and personalized emails.

Best CRMs for Small Business All SMBs Should Consider

  • Zoho CRM: Scales businesses efficiently.
  • HubSpot: Efficiently integrates business functions.
  • FreshSales: Simplifies CRM for small businesses.
  • Capsule: Manages projects effectively.
  • NetHunt: Organizes Gmail inboxes seamlessly.
  • Kommo: Handles multi-channel sales adeptly.
  • Salesmate: Conducts outreach via calls and SMS.
  • Flowlu: Provides affordable all-in-one solutions.
  • Vtiger: Offers comprehensive, all-in-one CRM.
  • folk: Delivers user-friendly, personalized emails.

What Makes the Best CRM for Small Business?

A CRM system is a centralized hub for managing your sales activities. It stores all the information about your leads and deals, including past interactions and planned activities, in one place, helping you stay organized and productive. Since all your data is stored in the CRM, you can generate reports to analyze your sales performance and identify improvement opportunities. 

But what’s important in CRM for small businesses? Well, the CRM for small businesses should offer a balance of essential features: affordability, scalability, and ease of use.  It should effectively manage sales activities, store all relevant customer data in one centralized location, and provide insightful reports for performance analysis. 

Additionally, the ideal CRM should be intuitive for the team to use, able to grow with the business and fit within budget constraints. Integration capabilities with other tools and reliable customer support are also crucial factors. 

Ultimately, the best CRM for small businesses is one that effectively manages customer relationships and supports business growth.

Best All-in-One CRMs for Small Businesses: Top Picks for 2024

CRM softwareBest forStandout FeaturePricing
Zoho CRMScaling businessAffordable plans with advanced featuresFrom US$ 20/user/month
HubSpotIntegrating business functions.All-in-one platform for marketing, sales, and customer supportFree plan available; from $15/mo/seat
FreshSalesLead ManagementEasy-to-use interface with useful featuresFrom $11/user/month
CapsuleSmall businessesProject management toolsFrom $21/user/month
NetHuntGmail IntegrationSeamless integration with GmailFrom $30/user/month
KommoManaging Sales PipelineMulti-channel communicationFrom $15 USD/user/month
SalesmateSales trackingBuilt-in phone and SMS capabilitiesFrom $29/user/month
FlowluProject ManagementComprehensive features at a reasonable priceFree plan available; from $39/month
VtigerCustomer SupportAutomated ticketing systemFrom US$15/month
folkNetworking and building relationshipPersonalized email communicationFrom $24/member/month

1. Zoho CRM: Best for Scaling Business

When you’re picking software for your business, think about the future. You want something that can grow with you and is worth the investment in the long term. That’s where Zoho CRM comes in. It offers affordable plans with advanced features like reporting and AI, making it a great all-around option.

zoho crm

While its user interface may not be the most appealing one, it makes up for it with powerful tools like email marketing and seamless integration with Zoho Projects for project tracking.

Plus, with Zoho CRM, you have the freedom to adjust your plan as your business needs change. Whether you need to upgrade for more features or downgrade to save money, Zoho CRM has you covered.

⚡Features of Zoho CRM

  • Sales Force Automation
  • Canvas
  • Process Management
  • Journey Orchestration
  • Omnichannel
  • Analytics
  • Sales Enablement
  • Performance Management
  • Predictive Sales and Intelligence
  • Customization
  • Marketing Automation
  • Team Collaboration
  • Integrations
  • Mobile apps
  • Security
  • Developer Platform

✅Pros of Zoho CRM

  • Affordable compared to other CRM systems.
  • Customizable according to your unique business needs.
  • Integrates with other Zoho and third-party applications.
  • Includes AI-powered sales automation (Zia).
  • Includes workflow rules, advanced reporting, and more.

❌Cons of Zoho CRM

  • Steep learning curve for some users.
  • Reporting features lack flexibility and filtering options.
  • Limited export options, including no export to PDF.
  • Limited data and file storage capacity.

💰Pricing of Zoho CRM

PlansYearly (Save up to 34%)Monthly
StandardUS$ 14/user/month billed annuallyUS$ 20/user/month billed monthly
Professional US$ 23/user/month billed annuallyUS$ 35/user/month billed monthly
Enterprise (Most popular)US$ 40/user/month billed annuallyUS$ 50/user/month billed monthly
UltimateUS$ 52/user/month billed annuallyUS$ 65/user/month billed monthly
CRM PlusUS$57/user/month billed annuallyUS$69/user/month billed monthly
CRM FlexUS$20 Starting price for two users per month, billed annuallyNo monthly plan available

2. HubSpot: Best for Integrating Business Functions

HubSpot is a popular choice for CRM because it offers everything you need in one place. What makes it unique is that you can create your business website and handle your content marketing all within the CMS Hub.


HubSpot’s user-friendly onboarding guides make website design simple, even for beginners. You can choose from a variety of templates, customize your pages, and add content effortlessly. 

With AI-powered drafting tools, creating blog posts is simple. Plus, you can access CRM data and tasks easily using ChatSpot, all seamlessly integrated within the platform.

⚡Features of HubSpot

  • Contact Management
  • Opportunity pipeline (Deals)
  • Task Management
  • Email integration and tracking
  • Sales automation
  • Lead scoring
  • Advanced reporting and analytics
  • Live Chat and Chatbot
  • Service Automation
  • Advanced segmentation

✅Pros of HubSpot

  • All-in-one platform for marketing, sales, and customer support.
  • User-friendly interface.
  • Free CRM for small businesses and startups.
  • Sales automation for enhancing efficiency.
  • Advanced analytics for tracking and optimizing marketing and sales efforts.

❌Cons of HubSpot

  • Live support is only available on paid plans.
  • HubSpot is not effective if not used as an all-in-one tool.
  • Annual contracts are not flexible, and early termination is not allowed.
  • Additional technical support is paid.

💰Pricing of HubSpot

Free Tools$0 (free up to 5 users)
Marketing Hub Starter$15/month/seat
Starter Customer Platform$15/month/seat
Marketing Hub Professional$800/month (Pay Upfront, Commit annually, 3 seats)
$890/month (Pay Monthly, Commit annually, 3 seats )
Marketing Hub Enterprise$3600/month (5 seats)

3. FreshSales: Best for lead management

In every app, there’s a unique style and way of working. Some are tough to figure out, while others are simpler. Freshsales strikes a balance, it’s easy to use but still packed with useful features.


When you first start using Freshsales, it’s easy to get started. It helps you add leads, tasks, and appointments right away. Plus, if you need help, there’s a “What’s this page about?” link on each page. Freshsales also gives you tips on how to use its features to make your business run better.

Like Zoho CRM’s Zia, Freshsales has Freddy, a 3D dog AI. Freddy helps you figure out stuff about your data and how to interact with customers.

Freshsales does more than just regular CRM stuff. It handles documents, keeps track of products, and works with phones and chat. And if you need extra features for marketing or customer service, Freshworks has other software that works well with Freshsales.

⚡Features of FreshSales

  • Automated Lead Assignment
  • Customizable Workflows
  • AI-Powered Insights
  • Real-Time Email Tracking
  • Deal Management
  • Integration Hub
  • Advanced Reporting and Analytics
  • Contact and Lead Management
  • Sales Automation
  • Workflow Automation

✅Pros of FreshSales

  • Prompt onboarding process
  • Personalized guidance for smoother operations
  • Freddy AI assists with data analysis and engagement
  • Handles documents and product tracking
  • Integrates with telephone and chat

❌Cons of FreshSales

  • Some users find the user interface less appealing
  • Limited customization options compared to other CRMs
  • Integration capabilities may be limited for specific tools or platforms
  • Occasional glitches or bugs reported by users

💰Pricing of FreshSales


4. Capsule: Best for Small Business

Capsule is a reliable CRM that offers project management tools. Its user-friendly design and dashboard help you stay organized and productive so you don’t feel overwhelmed or leave tasks unfinished.


The Projects screen offers three views: calendar, Kanban, and list. You can add tasks, assign them to team members, and attach any necessary files. The dashboard organizes tasks on the right side and shows team activity on the left, like completed tasks and updates.

After using the system for a few weeks, you can review reports to identify any productivity issues. These reports, along with the standard sales pipeline data, help you see which tasks are taking longer and who might be struggling so you can offer support and advice.

⚡Features of Capsule

  • Contact Management
  • Sales Pipeline
  • Task Management
  • Project Management
  • Reports and Analytics
  • Email Integration
  • Calendar Integration
  • Activity Stream
  • Mobile Access
  • Integrations

✅Pros of Capsule

  • Affordable for small businesses
  • Organize contacts and generate specific lists.
  • Integrate with popular apps.
  • Access contact information and log calls on the go.
  • Customizable Sales Pipeline

❌Cons of Capsule

  • Limited Reporting Features
  • Integration limitations
  • Lack of advanced features
  • Mobile app functionality limitations


PlansPay Annually (Save up to 15%)Pay Monthly

5. NetHunt: Best for Gmail Integration

NetHunt is a CRM that integrates seamlessly with Gmail, allowing you to manage customer relationships directly from your inbox. What sets NetHunt apart from other Gmail CRMs is its separate dashboard, where you can make strategic decisions and fine-tune controls.


To get started with NetHunt, sign up with your Gmail account, and it will set itself up instantly. Access it through Gmail or the web app, which has a similar interface, making it seamless. The web app allows you to manage deals and contacts, run email campaigns, and automate tasks. 

You can also generate simple reports on user activity, pipeline, and time in stage. For more advanced business intelligence, integrate with Looker Studio to build interactive, real-time dashboards and reports.

⚡Features of NetHunt

  • Integration with Gmail and Google Workspace
  • Customization and Flexibility
  • Email Campaigns and Workflows
  • Contact Management
  • Sales Automation
  • Integration with LinkedIn and Other Tools
  • Reminders and Notifications
  • Reporting and Analytics

✅Pros of NetHunt

  • Integrates with Gmail for easy email management.
  • Offers personalized support with AI-driven assistance.
  • Ensures up-to-date information across platforms.
  • Automates repetitive tasks for increased efficiency.
  • Enhances data collection and analysis with IoT devices.

❌Cons of NetHunt

  • The mobile app is not as well-optimized compared to the desktop version.
  • Pricing plans are confusing, with illogical increases in price per user when adding more.
  • Users are limited to calls, comments, and events, lacking flexibility for custom communication types.

💰Pricing of NetHunt

PlansAnnually (Save 20%)Monthly
Basic Plus$34/user/month$42/user/month
Business Plus$68/user/month$84/user/month

6. Kommo: Best for managing sales pipelines

Kommo is an excellent solution for effectively managing sales pipelines. It offers multi-channel communication so that you can reach leads on platforms like Facebook, Instagram, and WhatsApp. Conversations are neatly organized in the Chats section for easy interaction. 


Plus, Kommo’s CRM updates automatically, saving time on data entry. Its Salesbots feature automates responses based on keywords, ensuring timely interactions. The dashboard provides useful stats on reply times and active conversations, helping businesses optimize their sales strategies. 

Overall, Kommo’s features make it a valuable tool for improving sales pipeline management and effectiveness.

⚡Features of Kommo

  • Customizable Views
  • Multi-Channel Inbox
  • Client Profiles
  • Broadcast Messages
  • Automated Workflows
  • Reminders and Calendar Management
  • Private and Group Chats
  • Real-Time Reports and Dashboards
  • Multi-Messenger Chat Button
  • Integration with Apps
  • Digital Pipeline
  • Conversation Summary and Suggested Reply

✅Pros of Kommo

  • Multi-channel communication
  • Automatic CRM updates
  • Salesbots for personalized interactions
  • Insightful dashboard for optimizing sales strategies

❌Cons of Kommo

  • May require a learning curve for new users
  • Some advanced features may require additional setup or customization
  • Limited integration options compared to other platforms

💰Pricing of Kommo

Base$15 USD/user/month
Advanced$25 USD/user/month
Enterprise$45 USD/user/month

7. Salesmate: Best for sales tracking

Emails are commonly used in CRM communication, but Salesmate takes it a step further by incorporating phone calls and SMS. Its user-friendly interface, thorough onboarding, and helpful tutorials make the transition seamless. 

salesmate crm

Salesmate doesn’t ignore emails; instead, it centralizes them in a Team Inbox for collaborative handling. Upon connecting the phone, users must submit a form for consideration, after which they gain access to features like sending and receiving SMS directly on the platform. 

Additionally, calls can be initiated from the dashboard or sales pipeline’s deal cards, and incoming calls open the contact’s page for immediate engagement.

⚡Features of Salesmate

  • Contact Management
  • Sales Pipeline
  • Smart Emails
  • Smart Queue
  • Sequences
  • Customizations
  • Mobile CRM
  • Integrations
  • Built-in Phone
  • Activity Management
  • Reporting
  • Product Management
  • Web forms
  • Messenger
  • Meeting Scheduler
  • Marketing Automation
  • Sales Automation

✅Pros of Salesmate

  • Integrates well with Google and offers excellent template capabilities.
  • Offers quick and responsive customer support, including custom walkthrough videos.
  • Ability to send and receive SMS messages directly on the platform
  • Provides a mobile app that syncs data with the desktop, tracking each client’s activities, appointments, texts, emails, tasks, notes, calls, etc.
  • Offers customization options for various industries and use cases.

❌Cons of Salesmate

  • Sends multiple notifications for a single email, which can be annoying.
  • Does not have a voicemail drop option.
  • Does not integrate with some popular platforms like Skype and Zoom info.
  • Allows attaching documents to emails only up to 10 MB, which is below the industry standard.

💰Pricing of Salesmate

PlansAnnually (Save 20%)Monthly

8. Flowlu: Best for project management

Flowlu is an excellent choice for teams of eight or more, offering powerful features at a reasonable price. Its user-friendly interface and comprehensive onboarding process make it easy to manage sales, projects, finances, collaboration, client portals, and knowledge bases all in one place.


You’ll have access to recent messages each day and can effortlessly communicate with your team. Navigation is straightforward, with shortcuts for creating tasks, deals, or contacts. Flowlu’s CRM features include efficient contact and sales management, with options to automate tasks in the sales pipeline.

Flowlu is a comprehensive solution focused on project management. It allows easy connection between projects and contacts while supporting both waterfall and Agile methodologies.

⚡Features of Flowlu

  • Online CRM
  • Project Management
  • Task Management
  • Financial Management
  • Online Invoicing
  • Knowledge Base
  • Agile & Issue Tracker
  • Collaboration Tools
  • Mind Maps
  • Client Portal Software
  • Document Builder

✅Pros of Flowlu

  • Offers advanced workflow automation that can streamline repetitive tasks and enhance productivity.
  • Users can create custom dashboards to track key performance indicators (KPIs).
  • Integrates with popular apps like Google Drive, Google Sheets, and more.
  • Offers customization options for various industries and use cases.
  • Offers a mobile app that allows users to access the platform on the go..

❌Cons of Flowlu

  • The finance feature of Flowlu is not fully compatible with French accounting obligations.
  • Some users experienced auto-renewal of membership without notification and faced difficulties obtaining refunds from Flowlu.
  • Lack of data isolation between different organizations managed in Flowlu.
  • Lacks direct Slack integration.
  • No one-click feature for organization types.


PlansYearly (-20%)Monthly
Free $0$0 

9. Vtiger: Best for customer support

Vtiger is a top CRM solution renowned for its customer support features. It offers an automated ticketing system, multi-channel support (email, phone, live chat, messaging apps), and a self-service portal with a knowledge base.  


It effectively manages contacts, deals, inventory, marketing, help desk, project management, and documents. Despite its extensive features, Vtiger maintains a clean and intuitive interface, with separate screens for each function and easy navigation. 

Notably, it excels in streamlining contact addition, visual sales tracking, help desk management, email marketing, project organization, and inventory tracking. Overall, Vtiger serves as a centralized platform for businesses to enhance their operations and productivity.

⚡Features of Vtiger

  • Sales Automation
  • Sales Enablement
  • Pipeline Management
  • Sales Engagement
  • Analytics & Intelligence
  • Communication & Collaboration
  • Helpdesk Automation
  • Marketing Automation
  • Productivity

✅Pros of Vtiger

  • Offers excellent customer support with a dedicated team.
  • Integrates well with other apps and platforms, including Google Drive, Google Sheets, and more.
  • Provides sales automation features, including email marketing and campaign management.
  • Provides financial accounting features, including tracking and management of financial data.
  • Offers mobile access, allowing users to access the platform on the go.

❌Cons of Vtiger

  • Involves a learning curve, which can be challenging for some users.
  • Limited Social Media Integration
  • Some users report slow performance and lag, especially with large data sets and complex workflows.
  • The mobile app lacks some features that are available on the desktop version.

💰Pricing of Vtiger

One GrowthUS$12/monthUS$15/month
One ProfessionalUS$ 30/monthUS$ 42/month
One EnterpriseUS$ 42/monthUS$ 58/month
One AIUS$ 50/monthUS$ 66/month

10. folk: Best for Networking and Building Relationships

folk stands out for its straightforward approach to managing contacts and crafting personalized emails. Instead of focusing on complex sales processes and data-heavy reports like other platforms, Folk prioritizes genuine human interaction, replacing robotic templates with personalized messages.


It supports managing various relationship types, offers 50 templates, and enables dynamic email composition with contact data fields. Its contact enrichment feature fills gaps in information, making personalization effective. 

Despite lacking advanced analytics, its robust simplicity and personalization tools make it ideal for close-quarters sales rather than enterprise-level management.

⚡Features of folk

  • Contact Management
  • Sales Force Automation
  • AI-guided Selling
  • Marketing Automation
  • Customer Support 
  • Mobile App
  • Collaboration
  • Analytics and Reporting
  • Learning Management Systems 

✅Pros of folk

  • Highly customizable to meet the specific needs of your business.
  • Simplicity in contact management and email crafting
  • Personalized communication capabilities
  • Template library with 50 options
  • User-friendly interface

❌Cons of folk

  • Limited support for advanced analytics and reporting.
  • Lack of integration with some social media platforms.
  • Potential learning curve for users accustomed to more complex CRM systems.

💰Pricing of folk

PlansPay annually (-25%)Pay monthly

Conclusion: Which CRM software is the best fit for small businesses?

If you’re running a small business, you don’t have to settle for bad software or spend too much on fancy options. 

Take your time to check out different CRM tools, such as Zoho CRM, HubSpot, FreshSales, Capsule, NetHunt, Kommo, Salesmate, Flowlu, Vtiger, and folk. 

They all let you try them for free so you can see which one works best for you. Just think about what your business needs and pick the one that helps you keep in touch with customers and grow your business.


What’s the best CRM for small business?

Zoho CRM, HubSpot, and FreshSales are often considered the best options for small businesses due to their affordability, user-friendly interfaces, and comprehensive features.

What is the easiest CRM to use?

HubSpot is considered one of the easiest CRMs to use due to its user-friendly interface, intuitive onboarding process, and comprehensive beginner guides.

Does Google have a free CRM?

Google doesn’t have a standalone CRM, but it offers Google Contacts, which is a free tool for managing contact information. 

Is there a free CRM for small business?

Yes, there are several free CRM options available for small businesses, including HubSpot CRM, Zoho CRM Free Edition, and Freshsales Free Plan. These platforms offer basic CRM functionalities at no cost, making them suitable for small businesses with limited budgets.

Is HubSpot CRM really free?

Yes, HubSpot CRM is indeed free. It offers robust CRM functionalities at no cost, making it an attractive option for businesses looking to manage their customer relationships effectively.

What is the most commonly used CRM?

The most commonly used CRM software is Salesforce, which dominates the market with its wide range of features and customizable options, making it a popular choice for businesses of all sizes.

Does Microsoft have a free CRM?

Yes, Microsoft offers a free version of its CRM called Microsoft Dynamics 365 CRM, which includes basic CRM functionality and is suitable for small businesses.

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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