Why Your Contact Center Need a CRM Like HubSpot?

If you are struggling to provide a better customer experience, then it’s time to invest in a CRM system like HubSpot for your contact center. 

Integrating HubSpot into your contact center allows you to store customer data properly and 😀 offer the best customer service that meets prospects’ expectations. 

👉In this guide, you will know why your contact center need a CRM Like HubSpot, why such CRMs is important, signs that you need a CRM tool, and why to use Hubspot CRM for Your Contact Center.

Why CRM is Important in the Contact Center?

There is no doubt that businesses need a CRM system. Businesses use CRM or Customer Relationship Management to manage interactions and relationships effectively with current and potential customers. 

Here are the points that describe why Hubspot is important in the Contact Center: 

• Agent Productivity:  Agents no longer need to gather data from different systems; all information about the customer is accessible to the professionals. For instance, agents do not need to locate sheets and tables to view the last customer ticket, priority cases, and the latest progress. As a result, agents become more efficient at handling customer issues and experience specific improvements in agent productivity. 
• Boosts up-selling and cross-selling opportunities: With in-depth knowledge of customer needs, demands, and behavioral patterns, having a CRM contact center simplifies up-selling and cross-selling. 
• Customer satisfaction: Integration of CRM with contact center software helps your agents access a 360-degree view of information, helping them identify the problems or needs of a customer and serve them properly. Enhanced personalization can provide customer satisfaction and new levels of success among customers. 
• Track and reporting of calls: CRM software helps you to keep track of every interaction with customers. This includes call duration, type (inbound or outbound), and many more. This allows you to identify the call center’s efficiency and improvement areas of your contact center. 
• Personalized customer Experience: Integrating CRM into your call center allows agents to view the complete customer history data at their fingertips. This eventually allows agents to tailor their conversations to provide better customer service. 

📙 Also Read: How to Turn HubSpot CRM into a Top Sales Engagement Platform?

Signs that your contact center need a CRM Like HubSpot

There are different signs that indicate that it’s time to look out for a CRM tool. Here are some of the key signs.

1. Customer service is not good

It’s probably time to invest in CRM if you are struggling to provide a good service to customers. A CRM centralizes all of the customer data, allowing agents to view and tailor their conversation accordingly. This tailor interaction eventually gives more satisfaction to customers. That means you are now offering good customer service. 

2. Marketing and sales departments aren’t collaborating

Marketing and sales departments should be well synchronized to check client satisfaction with their job, which stems from business operations. When most, if not all, CRM components share a standard data model, then marketing and sales staff may share insights, leads, and joint issues. Marketing and sales teams working together allow you to increase the effectiveness of each employee and speed up the flow of information.

3. High-value accounts are unknown

Some customers are loyal to your company and you didn’t even notice them. This may cause serious damage to your brand reputation as customers might feel they are being ignored. With the CRM system, you can know which customers are repeatedly doing business with you. This allows you to prioritize them and solve their concern first.

4. Inefficient Workflows

Undoubtedly, manual data entry slows down agent productivity. But with a CRM system, you can save agents time by automating repetitive tasks like data entry and sending follow-up emails. This saved time can be utilized in more productive tasks such as closing deals and solving customer complaints effectively. 

5. Incompleteness or incorrectness of customer data

A CRM system improves businesses’ efficiency in managing data and forecasting. It fills in blank data, removes duplicates, and ensures that information is reported accurately and timely. A well-implemented CRM system controls everything, updates customer information in one place, and is easy to access.

Why use Hubspot CRM for Your Contact Center?

HubSpot is designed to assist you in providing an exceptional customer that customer truly likes. Integrating HubSpot with your contact center creates a great opportunity to manage customer data and utilize them efficiently. 

Here are the reasons why you should use HubSpot CRM for your contact center. 

• Track website activity: Imagine you have data on what customers liked, visited pages, and which pages they stood by for a long time. This is where HubSpot exactly helps you. By gaining this information, you can suggest products for them which they like the most. 
• Company data and insights: With HubSpot CRM, you can confidently manage all your company data and insights in one place. This includes the company details and names of all communication records. 
• Integration with Gmail and Outlook: Make your emails together in one HubSpot account. To send emails from your HubSpot account, hook up HubSpot to Gmail or Outlook. Set up a shared team email address for all organization users’ sales, marketing, or sending channels. 
• Custom support form fields: Harvest leads with free landing pages and forms. Create your support form field: Instead of asking your clients a series of generic questions that don’t meet the needs of your business, you can create fields that meet exactly what you want.
• Tickets: You can log customer queries as tickets. Then, send those tickets to the right team member for them to answer. In other words, if it’s a sales query, send it to the salespeople. If it’s some sort of general customer query, send it to a customer service team member.
• Free live chat: Most customers do not want to wait for you to respond to their emails or participate in social media. A live chat tool will work wonders in these situations. With the Sales HubSpot CRM, you may chat with visitors, leads, and customers in real time.
• Reporting dashboard: From the first step of the funnel to the last, you will easily monitor your entire sales route on a single-space dashboard. Moreover, this will help you analyze the performance of all levels of sales work and view all your recent sales agreements, including those you have won or lost, as well as appointments and contracts. 

😍 You May Also Like: Enhancing Remote Work with KrispCall and HubSpot

Benefits of KrispCall HubSpot Integration for Your Contact Center

By integrating KrispCall with HubSpot, your contact center has the potential to be a powerhouse of unrestricted communication, with every call converting into a strategic opportunity. 

Here are the exciting benefits that you will gain from integrating. 

• Better customer experience: The integration of KrispCall and Hubspot helps you to provide a better customer experience. With this combination of two powerful platforms, you can sync data that agents can view to provide excellent customer service.
• Increased productivity: Increased productivity is another benefit of integrating KrispCall and HubSpot. This integration allows you to automate several tasks such as data entry, creating leads profiles, and many more. Ultimately, this saves agents valuable time allowing them to focus on more productive tasks. 
• Advanced reporting and analytics: With KrispCall integration with HubSpot, you can generate all-inclusive call reports and analytics within HubSpot, which unlock insights across a range of call metrics, agent performance, and customer behavior. This function helps your contact center managers manage, make more informed decisions, and streamline processes.
• Effortless communication:  Integrating HubSpot with KrispCall allows you to make and receive calls directly within the HubSpot interface, eliminating the need to switch between applications. This streamlines workflows and boosts agent productivity.
• Unified customer view:  Gain a complete picture of your customer with contact data, call history, and interaction details readily available in HubSpot. This empowers agents to personalize conversations and resolve issues faster.

Wrapping Up

Customer relationship management software like HubSpot is essential in your contact center as it helps you provide exceptional customer service. HubSpot stores customer data in a centralized form, giving all agents access to improve customer service. 

In addition, with the integration of HubSpot and your contact center, you can automate different tasks like data entry, sending follow-up emails, and much more. This saves valuable time for agents, allowing them to build rapport with customers and focus on closing more deals. 

Overall, HubSpot integration with your contact center assists you in managing customer data efficiently, automating tasks, and building strong relationships with customers. 

Do not let this opportunity to improve your customer service quality, sales operations, and client relations slip away. Try out KrispCall HubSpot integration today and enhance your business process by enabling effortless communication.

FAQ

Why is CRM important in contact centers?

CRM is necessary for contact centers as it gives agents access to all the data about a customer. CRM systems optimize interaction, increase efficiency, and improve satisfaction by putting all the details in one place.

Why do you need a CRM HubSpot?

 A CRM like HubSpot manages customer relationships effectively since it provides the means to store, organize, and analyze customer details. HubSpot CRM integration offers several benefits such as contact management, email tracking, automation of tasks, and accurate information, assisting businesses in streamlining sales and marketing operations, customer care, and developing processes.

Why does your company need CRM?

Your company should use CRM to consolidate customer data, improve communication between departments, and improve customer experience by understanding the client’s needs and preferences, providing personalized interaction, and targeting marketing and sales activities. 

What are the benefits of HubSpot CRM?

HubSpot CRM offers several benefits, including:

• A centralized customer database
• Streamlined communication
• Task automation
• Scalability

.