8 Essential Business Benefits of Unified Communication
- Last Updated: 10 Oct 23
- 7 min read
Business owners face many challenges in today’s current economic climate. This includes attracting and retaining customers, controlling costs, and securing a competitive advantage.
The key to achieving this goal is effective communication. However, businesses are becoming increasingly mobile as communication technology has advanced greatly.
Thus, organizations require communications solutions that enable their associates and partners to collaborate without disruption regardless of the technology platform, system, or device they are using.
The internet offers the best benefit for such a solution, allowing for low-cost or free phone calls with IP-telephony systems. Among the approaches, businesses are considering is Unified Communications (UC).
What is Unified Communications (UC)?
It is often said that ‘Unified Communications integrates communications to optimize business processes. With Unified Communications, your company can integrate real-time communications, such as instant messaging, presence, VoIP, call management, and video conferencing.
They can also integrate with non-real-time communications, such as email, integrated voicemail, SMS, and fax. In this way, telecom technology and business data are brought together on the same network, allowing organizations to combine voice, data, and video information.
Unified Communications often gets mistaken for a single product. However, it is a collection of products providing a consistent, unified user interface and experience across multiple platforms.
By combining the different components of Unified Communications, i.e., VoIP and find me/follow me, into a single, more comprehensive solution that integrates with other business processes, companies will maximize their success while saving money.
Business Benefits of Unified Communication
1. Improve Productivity and Efficiency
Businesses are always looking to eliminate bottlenecks and improve workflows as it greatly improves productivity and efficiency. Employees are more productive when they have unified communication. Throughout the day, they’ll be able to save a significant amount of time on doing tasks such as:
- Taking calls from anywhere
- Using shared files instead of endless email threads when collaborating with teammates
- Communicating directly with your emails, such as by voicemail or fax
- Instantly start video meetings with a click whenever important issues need a quick response
By giving your team access to this technology, your team can accomplish more in a day and decrease the number of communication problems you are currently experiencing.
Using technology to streamline collaboration and communication among employees, matters that used to take days of back and forth can now be resolved much more quickly.
2. Saves money on overall operating costs
You probably spend a significant IT budget if you currently use legacy telephones or host any communications tools on-site. But in Unified Communication, you only need an internet connection because all of its functions run through the internet. The phone system it uses is a VoIP phone that relies on the internet.
Switching to UC can save you money in several ways. The first benefit is that no hardware or servers are needed.
In addition, you can add a user at any time from your dashboard, which does not require a service call. In addition, your costs will be consistent month after month rather than unpredictable, which will improve your budgeting capabilities.
Information transmitted over the network can be encrypted using UC software, keeping it secure. So there will be fewer chances for security threats and issues.
You may want to do this if you have sensitive information that you do not want to be accessed by the wrong people, such as personal data. It can also simplify things for the employee, who only has to maintain a single phone number or handset and a single inbox for all communications.
4. Superior Reliability
A UC solution provides superior reliability as it creates performance redundancy that is resistant to interruptions. The system has been programmed to automatically switch to another tool if one fails.
When you combine this optimal redundancy with a world-class data center and access to major cloud providers, you have a UC plan that helps keep your business running even in the worst conditions.
5. Moves with You
With UC, you can move anywhere and still be able to work. Whether you’re on the road, at home, or anywhere else business takes you, you can connect with partners and customers.
The ability to communicate instantly on a UC plan gives business users flexibility over where, when, and how their communication takes place. With virtualization, there will be no office silos for you to fall back on.
6. Transformative Collaboration
Unified communication is a point of convergence that brings together strategy, operations, and production. With the advanced collaboration tools in UC, all stakeholders can seamlessly collaborate in real-time.
As a result, businesses can respond faster to environmental and competitive changes and spot opportunities that might otherwise be overlooked.
7. Enhance Customer Service
A company’s sustainability depends on its ability to better serve its customers and improve their experience. Despite this, your current communication tools may not benefit you and could result in a negative customer service experience.
A unified communication system allows employees to remain in touch with customers throughout the day, regardless of location, and they will be able to see incoming calls, chats, and emails on any device.
Moreover, the Unified Communication platform will allow you to integrate your CRM (customer relationship management) software. The person who helps a customer at your company will be able to see any notes and important information associated with their contact.
Consequently, you will resolve your customer’s issues more quickly and demonstrate that you are aware of their needs.
8. Empower a Remote Workforce
Companies and employees are increasingly favoring remote working as the workforce of the 21st century continues to evolve.
Many people in the workforce are attracted to remote employees because it allows them to recruit talent beyond their metro area. In any case, you may be unsure how to ensure remote workers have the right tools.
With unified communications, you can manage all aspects of communication from one platform for your remote workforce. A remote employee needs only an internet connection to be able to connect to your network and access all the features to be able to be productive.
Creating the New Workplace?
If Unified Communications is the only way forward, then what components should your UC strategy include? Why have tools like Microsoft Teams become so popular, and what are the benefits?
Is it more effective to direct communication investments toward collaboration or towards application? What effect do decisions regarding file sharing, application integration, and so on have on you?
What is more important: tight integration, accessibility, and proper reunification of all benefits, or what order your perceived benefits occur in?
Going forward, it seems that businesses will need to adopt a strategy centered on Unified Communications. By implementing an integrated Unified Communications and collaboration strategy, your employees can communicate in the way they prefer, enabling mobility and flexibility within your organization.
A similar benefit is that unified communications enable users to have a consistent user experience no matter where they are or which device they use.
The business benefits of unified communications can transform how you communicate and collaborate. This is a cost-effective approach with a high return on investment. Explore KrispCall to learn more about unified communications