Contact Center Analytics: How it Can Help Your Business?

  • Last Updated: 16 Feb 24
  • 9 min read
Contact Center Analytics How it Can Help Your Business

Ever wondered🤔 how companies keep their customer service top-notch all the time?

Modern contact centers operate in a dynamic environment where they face various challenges, from meeting customer needs to managing costs.

Relying only on intuition for decisions can hold businesses back. That’s where contact center analytics comes in. It helps your business improve📈 its overall performance.

In this blog post, you’ll find out how contact center analytics software can help your business improve its customer service and overall performance.

🔑KEY HIGHLIGHTS

  • Contact center analytics collects, analyzes, and interprets data to gain valuable insights.
  • Types of contact center analytics include Operational Analytics, Customer Experience Analytics, Predictive Analytics, Text Analytics, Speech Analytics, and Omnichannel Analytics.
  • Contact center analytics software enhances customer experience, operational efficiency, decision-making, and agent performance, by analyzing data from interactions and feedback.
  • Top options for contact center analytics software in 2024 include KrispCall, Genesys Cloud CX, and NICE CXone, providing diverse features and benefits for businesses.

So, without any further due, let’s get started⬇️

What is Contact Center Analytics?

Contact center analytics is the process of collecting, analyzing, and interpreting data to gain insights into customer interactions and improve the overall customer experience.

By analyzing customer data, businesses can learn about customer sentiment, common customer issues, agent performance, and operational efficiency.

Also Read👀:  What is Conversation Analytics: Its Benefits, Use Cases

Types of contact center analytics

If you work in a contact center, you’re familiar with the constant stream of customer interactions, including phone calls📞, emails, and social media messages, that need attention. To handle all these interactions, here are the different types of contact center analytics solutions:

types of contact center analytics

1. Operational Analytics

Operational analytics in a contact center involves analyzing call volume patterns to optimize staffing levels and improve service quality.

By collecting the call volume data and peak hours🕒, contact centers can manage and schedule the agents efficiently to meet customer demand reducing wait times and enhancing overall operational efficiency.

2. Customer Experience Analytics

Customer experience analytics in a contact center involves analyzing data from customer satisfaction scores and feedback💬 from post-interaction surveys.

If analytics reveal a pattern of low satisfaction scores or negative feedback regarding long wait times or unresolved issues, the contact center can take corrective actions such as implementing additional training for agents, optimizing call routing processes, or enhancing self-service options to improve✔️ the overall customer experience.

3. Predictive Analytics

Predictive analytics in a contact center involves forecasting call volume trends to proactively adjust staffing levels.

If analytics indicate an expected surge in call volumes during specific times, such as holidays or product launches, the contact center can schedule📅 additional staff in advance to ensure adequate coverage and minimize wait times for customers.

4. Text Analytics

Text analytics in a contact center involves analyzing customer emails📧 to identify common issues or concerns.

If a large number of emails mention a particular product defect or billing error, the contact center can quickly identify the issue and allocate resources to address it promptly.

5. Speech Analytics

Speech analytics in a contact center involves analyzing recorded phone conversations between agents and customers.

It can identify keywords or phrases indicating customer satisfaction or dissatisfaction, detect trends in customer inquiries or complaints, and assess the effectiveness of agent responses.

It can also measure metrics such as talk time, hold time, and silence🤐 duration to evaluate call quality and agent performance.

6. Omnichannel Analytics

Omnichannel analytics in a contact center involves analyzing customer interactions across multiple channels, such as phone calls, emails, and live chats.

It can track a customer’s initial inquiry via email, followed by a phone call to customer support, and then a subsequent interaction on social media.

By analyzing this data, the contact center can identify patterns in customer behavior, preferences, and engagement across various touchpoints.

Benefits of contact center analytics: How it can help your business?

With seamless integration, customizable dashboards, and actionable insights, contact center analytics can reshape the perception of your business and increase customer satisfaction. Here are some benefits of contact center analytics:

benefits of contact center analytics
  • Improved customer experience: By analyzing insights from customer interactions, feedback, and sentiments businesses can identify areas for improvement in customer service processes and provide personalized support.
  • Increased operational efficiency: Contact center analytics helps to optimize the allocated resources, streamline the processes, and automate repetitive tasks. This helps to enhance productivity and minimize the cost of the organization.
  • Data-driven decision-making: By looking at the information from the contact center analytics, businesses can decide where to spend money, what products to make, and even how to help customers better. Instead of guessing, you can gather information and use it to make the smartest choice.
  • Enhanced agent performance: By using the analytics data, businesses can figure out where each agent is performing better and where they need a little extra training. This not only makes them happier and more confident but also helps them solve problems faster and leave customers feeling satisfied.
  • Proactive issue resolution: By analyzing past problems and customer feedback, businesses can predict and fix issues before they happen. This not only saves customers time and frustration but also keeps the agents happy and focused.

Also Check Out: How AI and Cloud Telephony Work Together to Improve Contact Centers

Which metrics do brands measure with contact center analytics?

Contact center analytics involves tracking various metrics, and brands usually focus on several main categories:

  • Customer Satisfaction (CSAT): Measures customer satisfaction with a specific interaction or overall experience.
  • First Contact Resolution (FCR): Measures the percentage of customer inquiries resolved during the first interaction.
  • Average Handle Time (AHT): Measures the average time spent per customer interaction.
  • Customer Effort Score (CES): Measures the ease and effort customers experience when interacting with your company.
  • Net Promoter Score (NPS): Indicates customer loyalty and advocacy for the brand based on their likelihood to recommend it.

Top 3 Contact Center Analytics Software to Use in 2024

Picking the best contact center analytics software can be tough with so many choices out there. Here are three top options to consider in 2024 to make it easier for you:

1. KrispCall

KrispCall provides one of the best contact center software solutions to help businesses manage customer relationships and provide personalized support experiences.

krispcall best contact center analytics software

⚡Features

  • Unified Callbox
  • Intelligent call routing
  • Interactive Voice Response
  • Automatic Call Distribution
  • Omnichannel Support
  • CRM Integration
  • Call Monitoring and Recording
  • Real-Time Analytics and Reporting
  • Outbound Dialing
  • In-app call analytics
  • Call recordings
  • Integrated chat
  • Call Center Analytics
  • Customer insights
  • Call Queuing and Callback
  • Workforce Management
  • Extensions

💰Pricing:

PlansPricing
Essential$15/user/month
Standard$40/user/month
EnterpriseCustom

✅Pros: 

  • Easy integration with CRMs and other tools
  • User-friendly interface and easy navigation
  • Affordable pricing with enterprise-level functionality

❌Cons:

  • Only Web App available for macOS and Windows
  • Call Barging is unavailable at the moment(Coming soon)

2. Genesys Cloud CX

Genesys Cloud CX is a unified communication tool designed for small businesses offering all essential functions within one package that is powerful and easy to use.

genesys cloud cx call center data analytics software

⚡Features:

  • Omnichannel Support
  • Intelligent Routing
  • Workforce Management
  • AI-Powered Virtual Assistants
  • Self-Service Options
  • CRM Integration

💰Pricing:

PlansPricing
Genesys Cloud 1 (Voice)$75/month
Genesys Cloud 2 (Digital)$95/month
Genesys Cloud 2 (Digital + Voice)$115/month
Genesys Cloud 3 (Digital + WEM)$135/month
Genesys Cloud 3 (Digital + WEM + Voice)$155/month

✅Pros:

  • Simple and intuitive layout
  • Effortless communication with other users
  • Can manage options during calls easily

❌Cons:

  • Poor management and email handling
  • Bad post-sale customer support
  • Hard to read the call flows

3. NICE CXone

NICE Cxone provides a cloud-based platform that offers a wide range of contact center analytics features. It is known for its scalability, flexibility, and ability to integrate with various CRM and business tools.

nice cxone call center analytics software

⚡Feature:

  • Conversational AI & Chatbot
  • Self-Service Analytics
  • Self-Service Builder
  • Journey Orchestration
  • Automatic Call Distribution (ACD)
  • CX Analytics
  • Enlighten AI for CX
  • Interaction Analytics

💰Pricing

Contact the Sales team

✅Pros

  • Simple to customize, integrate, and set up.
  • Various reporting options, including charts.
  • Great call-tracking features, showing hours and minutes spent.

❌Cons

  • Slow to react and hard to make big changes
  • Sometimes, poor audio quality causes problems
  • Unable to answer some calls as they get stuck

Wrapping Up..

To sum up, Contact center analytics helps businesses understand their customers better and run their operations more efficiently. 

Businesses can make informed decisions to improve customer satisfaction, agent performance, and overall contact center effectiveness by analyzing data from interactions.

With user-friendly features and customizable dashboards, contact center analytics software empowers businesses to improve and deliver exceptional customer experiences continuously. 

Consider using Krispcall to enhance your contact center operations in 2024.

FAQs

1. What types of data can be analyzed using Contact Center Analytics?

Contact center analytics can analyze various types of data, including customer interactions, feedback, agent performance, operational metrics, and sentiment analysis.

2. How can Contact Center Analytics help improve customer satisfaction?

Contact center analytics can improve customer satisfaction by identifying areas for improvement in customer service processes, providing personalized support, and proactively addressing customer issues within call center operations.

3. What are some challenges businesses face when implementing Contact Center Analytics?

Some challenges businesses face when implementing contact center analytics include data integration from multiple sources, ensuring data accuracy and consistency, and overcoming resistance to change among employees.

4. Can Contact Center Analytics be used for workforce management and scheduling?

Yes, contact center analytics can be used for workforce management and scheduling by analyzing call volume patterns, forecasting staffing needs, optimizing agent schedules, and tracking agent performance metrics.

Arun Chaudhary

Arun is SEO Analyst at KrispCall. He has written in extensively in the field of cloud telephony and call center solutions.

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