15 Best Lead Management CRM Software For 2024

Lead Management is not an all-in-one solution. Different businesses, like real estate agents and tech companies, have different needs when it comes to managing leads. To be successful, you need to find the right tools that fit your specific business needs. 😯

Lead Management CRM excels at finding and organizing leads from all online sources, including social media, emails, and SMS marketing. These tools don’t just gather leads. They categorize them in a way that makes sense, making it easier to create effective marketing plans.

The best lead management CRM software can be a game-changer for businesses looking to streamline and optimize customer sales journeys by allowing them to identify hot topics with advanced lead scoring and synchronize the efforts of sales and marketing teams.

In this blog, we will be discussing lead management CRM software and the 15 best ones, along with their features, pricing, pros, and cons that you can use for lead management. 🎉

What is Lead Management CRM Software?

Lead Management CRM software is a system that is used by businesses to track and manage potential customer inquiries or leads from the initial point of contact to the final sale. It often encompasses tools for generating, cultivating, and converting leads into customers. 

Similarly, Lead Management CRM Software helps businesses improve their lead conversion rates by automating tasks, nurturing leads, and providing valuable insights. So, if you’re looking for a way to streamline your sales process and close more deals, then this type of software can be a great option for your business.

✨You might find this interesting : What Is Process Management? Everything You Need To Know

Top 15 Best Lead Management CRM Software for 2024

Here’s an overview of the 15 best lead management CRM software that were selected based on the following factors:

• Comprehensive lead management capabilities
• Ease of use, user-friendliness, and user trust
• Features offered
• Pricing and value

CRM Software	Features	Pricing
HubSpot	Marketing Automation, Sales Tools,  Reporting & Analytics	Starts at $15/month
Pipedrive	Visual Sales Pipeline, Deal Management, Activity Tracking,  Mobile App	Starts at $12.50/month
Shape	AI-powered Lead Scoring,  Automated Workflows, Customization, Team Collaboration	Contact for pricing
Freshsales	Lead Management,  Contact Scoring, Built-in Phone, Email Marketing	Starts at $15/month
Close CRM	Built-in Email & Calling, Sales Pipeline Management, Integrations	Starts at $29/month
ActiveCampaign	Marketing Automation, CRM, Email Marketing,  Landing Pages	Starts at $15/month
Insightly	Project Management, CRM,  Reporting & Analytics, Collaboration Tools	Starts at $29/month
Zoho CRM	Customizable CRM,  Sales Automation, Workflow Management, Reporting	Starts at $12/month
Apptivo	All-in-One Business Suite,  CRM,  Project Management, Inventory Management	Contact for pricing
Salesflare	Automatic Data Enrichment,  Visual Sales Pipeline,  Email Tracking, Mobile App	Starts at $29/month
Moosend	Email Marketing Automation,  Landing Pages, Transactional Emails, CRM Lite	Starts at $8/month
Keap	CRM – Marketing Automation, Sales Pipeline Management, E-commerce	Starts at $69/month
ClickUp	Project Management, CRM, Task Management, Collaboration Tools	Starts at $5/month
BizConnect	Contact Management, Lead Scoring, Opportunity Management, Reporting	Starts at $19/month
Creatio	CRM,  Marketing Automation,  Service Management, Low-code Development	Contact for pricing

Now, let’s take a deeper look at each of these:

1. HubSpot

HubSpot is renowned for its complete collection of tools designed to streamline and enhance the lead management process. It is a very user-friendly CRM, which even allows small businesses to implement and use its capabilities easily. With HubSpot, companies can perform a wide range of tasks, from tracking the growth of their customer base to identifying the most effective sales strategies.

Another key strength of HubSpot is its scalability. Whether you’re a small business just starting or a large enterprise with complex needs, HubSpot can easily meet your requirements. Not only that, the platform’s extensive customization options allow you to create workflows and processes that align perfectly with your business objectives.

Feature

• Lead Capture Forms
• Email Tracking and Templates
• Contact Management
• Pipeline Management
• Task and Activity Tracking

Pros and Cons

Pros	Cons
Easy to use and intuitive interface	It can be expensive for advanced features
Extensive free version is available	Limited customization in the free plan
Seamless integration with HubSpot tools	Customer support can be slow at times
Excellent customer support and resources	Requires time to set up properly

Pricing

• Free plan
• Marketing hub starter: $15 per month
• Marketing hub professional: $800 per month 

2. Pipedrive

Pipedrive stands out as one of the best lead management CRM software solutions due to its intuitive and user-friendly interface. It is specifically designed for sales teams, making it easy to organize and track leads through various stages of the sales process.

However, another key strength of Pipedrive is its integration capabilities, with over 1000+ platforms seamlessly connecting with a wide range of third-party apps. This includes email platforms, marketing automation tools, and customer support software. As a result, it is more versatile than any business’s tech stack.

Feature 

• Visual Sales Pipeline
• Customizable Stages
• Activity Reminders
• Email Integration
• Goal Setting and Reporting

Pros and Cons

Pros	Cons
User-friendly and intuitive	Limited marketing automation features
Highly customizable sales pipeline	Higher-tier plans can be costly
Excellent mobile app	Some features require third-party apps
Affordable for small businesses	Limited customer support for lower plans

Pricing

• Essential Plan: $14 /user/month
• Advanced Plan: $29 /user/month
• Professional Plan: $59 /user/month
• Power: $69 /user/month
• Enterprise Plan: $99/user/month

3. Shape

Shape CRM is one of the recognized best lead management CRM software solutions with its industry-specific customization and advanced feature set that caters to various sectors, such as real estate, mortgage, and financial services. Its specialized design allows businesses to manage leads more effectively by offering tailored tools that address the unique needs of each industry. 

Another significant advantage of Shape CRM is its ability to provide deep insights into lead performance and sales activities. These insights help your businesses to not only identify trends but also measure the effectiveness of their strategies and make data-driven decisions to improve sales outcomes. Moreover, with its strong customer support and user-friendly interface, Shape CRM is a top choice for many businesses looking to optimize their lead management processes. 

Feature

• Task Management
• Email Marketing
• Lead Scoring
• Reporting and Analytics
• Workflow Automation

Pros and Cons

Pros	Cons
Industry-specific customization	It can be expensive for small businesses
Strong email marketing tools	Limited third-party integrations
Excellent customer support	Limited customization options

Pricing

• Sales & Marketing CRM:  $149 per/month
• Point of Sale: $59 per/month
• Lead Engine: $359  per/month

4. Freshsales

Freshsales is one of the best lead management CRM software solutions due to its enhanced set of features and simple interface. It is an ideal choice for businesses of all sizes since it provides many automation features, which help streamline repetitive tasks and improve sales productivity.

Furthermore, with the CRM’s built-in phone, email tracking, and workflow automation capabilities, your sales teams can manage their communications and follow-ups efficiently.  Additionally, Freshsales provides in-depth reporting and analytics, giving businesses valuable insights into their sales performance 

Feature

• Customizable Dashboards
• Reporting and Analytics
• Workflow Automation
• Integration with Third-Party Apps
• Built-in Phone

Pros and Cons

Pros	Cons
Intuitive and user-friendly interface	Limited customization options
Strong lead scoring and tracking	It can be expensive for small businesses
Excellent integration capabilities	Basic features in the free plan
Affordable pricing for small teams	Limited reporting in lower-tier plans

Pricing

• Growth Plan: $11/user/month
• Pro Plan: $47/user/month
• Enterprise Plan: $71/user/month

5. Close CRM

Close CRM is regarded as one of the best lead management CRM software solutions due to its communication capabilities and sales-centric design. Many businesses seek Close CRM due to its powerful automation features, streamlining repetitive tasks, and enhancing sales productivity. 

Additionally, with its valuable tools many business gets insights into sales performance. so this combination of strong communication tools, automation capabilities, and insightful analytics makes Close CRM a top choice for businesses looking to enhance their lead management and drive sales growth.

Feature

• Built-in Calling and SMS
• Email Sync and Templates
• Contact Management
• Sales Pipeline Management
• Task and Activity Tracking

Pros and Cons

Pros	Cons
Strong communication tools	Higher-tier plans can be expensive
Excellent sales pipeline management	Limited customization options
Robust automation features	Has a steep learning curve for new users
Easy to use and intuitive interface	Basic reporting in lower-tier plans

Pricing

• Startup: $59/user/month
• Professional Plan: $109/user/month
• Business Plan: $149/user/month

6. ActiveCampaign

ActiveCampaign is acclaimed as one of the best lead management CRM software solutions due to its combination of marketing automation and CRM capabilities. It excels in automating complex marketing and sales processes so this makes an ideal choice for businesses who are looking to streamline their lead management. 

With ActiveCampaign, your business can provide highly personalized customer experience through advanced segmentation, automation workflows, and dynamic content. This personalization enhances lead nurturing and helps convert prospects into loyal customers more effectively. Moreover, this integration capability enhances the functionality of the CRM, making it a versatile tool for managing leads across various platforms.  

Feature

• Lead Scoring
• Customizable Dashboards
• Reporting and Analytics
• SMS Marketing
• Email Marketing Automation

Pros and Cons

Pros	Cons
Comprehensive marketing automation	It can be expensive for small businesses
Excellent email marketing tools	Has a steep learning curve for new users
Robust integration capabilities	Limited customization options
Strong reporting and analytics	Basic reporting in lower-tier plans

Pricing

• Starter: $8 per month
• Plus: $49 per month
• Pro: $79 per month
• Enterprise: $149 per month

7. Insightly

Insightly stands out as one of the best lead management CRM software due to its core features that mix CRM and project management. This two-in-one approach makes it easier to organize both customer interactions and tasks, meaning that no lead or project will be lost in the process.

Like any other CRM, Insightly also provides several integrations with other applications, including more than 1000+ apps. Thus, as a result, it can improve your business performance and ensure alignment with other systems. Likewise, the overall structure of CRM, project management, automation, and integration makes Insightly a perfect choice for the efficient management of leads.

Feature

• Lead and Opportunity Management
• Email Integration
• Workflow Automation
• Reporting and Analytics
• Customizable Dashboards

Pros and Cons

Pros	Cons
Combines CRM and project management	It can be complex for new users
Strong automation features	Higher-tier plans can be expensive
Extensive integration capabilities	Limited customization options
Comprehensive contact management	Basic reporting in lower-tier plans

Pricing

• Plus Plan: $29/user/month
• Professional Plan: $49/user/month
• Enterprise Plan: $99/user/month

8. Zoho CRM

Among the top tools for managing leads, Zoho CRM is one of the renowned platforms for the customizations it offers. Since it comes with a simple interface that is fully functional, it can suit any organization that needs a radical change in its sales. Moreover, Zoho CRM currently supports over 500 third-party apps, and when you adopt the application, you are sure that your business will continue to operate in the same ecosystem but with more utility.

In addition, this modern technology is not only effective in the manner in which the business is run, but it also meets the objective of serving the salespeople as well as the customers appropriately. Furthermore, there is information about mail, integration with social networks, and analysis that can give a complete picture of the client. Therefore, these factors make the platform relevant for any organization, whether it is a small firm or a large corporation.

Feature

• Sales Pipeline Management
• Email Marketing
• Social Media Integration
• Lead Scoring
• Workflow Automation

Pros and Cons

Pros	Cons
Highly customizable	It can be complex to set up initially
AI-powered tools enhance productivity	Higher-tier plans can be costly
Extensive third-party integrations	Some features require additional modules
Scalable for businesses of all sizes	Limited customer support for lower plans

Pricing

• Standard Plan: $20/user/month
• Professional Plan: $35/user/month
• Enterprise Plan: $50/user/month
• Ultimate Plan: $65/user/month

9. Apptivo

Aptivo is one of the best lead management CRM software, and it has all of the features and styles. So, the first thing that stands out is that Apptivo is easily customized and is very affordable to accommodate all types of companies.

Thus, Apptivo is easily scalable since it complements the growth of your business by providing all the necessary needs as it develops. Whether you are just a start-up with a limited number of employees or a large-scale enterprise, Apptivo is the ultimate solution that offers innovation, affordability, and functionality in lead management.

Feature

• Reporting and Analytics
• Contact Management
• Sales Pipeline Management
• Task Management
• Integration with Third-Party Apps

Pros and Cons

Pros	Cons
Highly customizable and modular	The initial setup can be complex
Affordable pricing	Some advanced features require add-ons
Excellent reporting and analytics	Customer support can be slow at times
Scalable for businesses of all sizes	Limited offline access

Pricing

• Lite Plan: $20/user/month
• Premium Plan: $30/user/month
• Ultimate Plan: $50/user/month
• Enterprise Plan: Custom pricing

10. Salesflare

Salesflare is an intelligent CRM platform designed for small and medium-sized businesses. A key advantage of Salesflare is its user-friendly interface and its ability to automate lead management, thereby minimizing all the manual effort. The platform automatically collects and organizes information from various sources, allowing sales teams to focus on leads and closing deals. 

Moreover, Salesflare excels in providing actionable insights and analytics. The platform uses AI to offer smart recommendations and predictions, helping businesses optimize their lead management strategies. This data-driven approach ensures that sales teams can make informed decisions and stay ahead of the competition.

Feature

• Automated address book
• Email, meeting, and call sync
• Account & contact suggestions
• Email sequences
• Automatic logging of meetings and phone calls.

Pros and Cons

Pros	Cons
Excellent email tracking features	Basic reporting in lower-tier plans
Strong integration capabilities	Customer support can be slow at times
Affordable pricing for small businesses	Requires time to set up properly

Pricing

• Growth: $29 per user/month
• Pro: $49 per user/month
• Enterprise: $99  per user/month

11. Moosend

Moosend is a versatile CRM solution that is particularly known for its email marketing and lead generation. It offers a wide range of tools that can help organizations retain website visitors through the use of highly personalized email campaigns. It is possible, because you can easily create email using a user-friendly drag-and-drop system, without requiring any coding expertise.

Additionally, Moosend is praised for its affordability and user-friendliness. The platform provides robust features at a competitive price point, making it an accessible solution for businesses of all sizes. Not only that, Moosend’s analytics and reporting tools offer valuable insights into campaign performance, enabling organizations to fine-tune their strategies for improved results.

Feature

• Drag-and-Drop Email Editor
• Template Library
• Advanced Segmentation
• Real-Time Tracking
• A/B Testing

Pros and Cons

Pros	Cons
Intuitive drag-and-drop email editor	Limited CRM features compared to others
Powerful email automation tools	Higher-tier plans can be expensive
Advanced segmentation capabilities	Limited phone support
Comprehensive analytics and reporting	Some features require additional setup

Pricing

• Free trial
• Pro: $5.74 per/ month
• Moosend+: Custom
• Enterprise: Custom

12. Keap

Keap is a complete CRM platform designed to help businesses effectively manage their leads and automate their sales and marketing operations. Keap stands out by offering all-in-one solutions that simplify lead capture and conversion processes. Also, the platform’s automation capabilities enable businesses to create customized workflows, saving time and ensuring consistent interaction with leads. 

Keap also offers excellent customer support to help users get the most out of the platform. It can also integrated with various tools and apps to ensure that all aspects of lead management are covered. Additionally, Keap’s detailed analytics and reporting features provide valuable insights into sales and marketing performance, enabling businesses to make data-driven decisions and optimize their strategies.

Feature

• Appointment Scheduling
• Invoicing
• Sales Pipeline Management
• Email Marketing
• Reporting and Analytics
• E-commerce Integration

Pros and Cons

Pros	Cons
Omnichannel customer interaction (email, phone, SMS, etc.)	The learning curve for new users
Customizable workflows	Limited customization options for other functionalities
Integrated e-commerce capabilities	Basic reporting in lower-tier plans for e-commerce data
Mobile accessibility for core CRM features	Support can be slow at times

Pricing

• Ignite: $299 per month
• Keap Grow: $399/month
• Scale: $599 per month

13. ClickUp

ClickUp is one of the best lead management CRM software available today because of its advanced email marketing automation feature and simple design. It’s not just a mere lead management CRM software; it is a robust tool that revolutionizes lead management for businesses. ClickUp integrates with over 1000+ apps and tools to improve productivity and communication in every team and department of the organization. 

Whether you are tracking leads, working on projects, or streamlining the business process, ClickUp is the most appropriate tool for those businesses that seek to improve their lead management and obtain the best outcomes. Moreover, it is originally created to optimize and improve marketing activities, no matter your business position in the sales funnel.

Feature

• Task Management
• Agile Boards
• Customizable Workflows
• Goals and OKRs
• Time Tracking
• Reporting and Analytics
• Integrations with 1,000+ Apps

Pros and Cons

Pros	Cons
Agile project management capabilities	Higher pricing tiers can be expensive for complex projects
Comprehensive reporting and analytics	Basic features in lower-tier plans may not be sufficient
Extensive integrations with other tools	Customer support response times can vary depending on the issue

Pricing

• Free Forever
• Unlimited Plan: $10 /user/month
• Business Plan: $19/user/month
• Enterprise Plan: Custom pricing

14. BizConnect

BizConnect is not merely another tool for lead management CRM—it’s the solution that your business requires to succeed in the market. It also means that BizConnect is not just a system of leads but a system of guiding prospects through the process of becoming lifelong customers.

Additionally, one of the main features of BizConnect is the comprehensiveness of the lead management process. It is not simply a CRM system but rather a multifaceted solution that combines contact management, sales pipeline tracking, and performance analysis. For the businesses, it allows them to manage leads, tasks, and progress from a single easy to use platform within BizConnect.

Feature

• Contact Management
• Sales Pipeline Tracking
• Lead Nurturing Automation
• Customizable Sales Pipelines
• Task Management

Pros and Cons

Pros	Cons
Comprehensive lead nurturing capabilities	Learning curve for new users to leverage all features
Flexible and scalable for businesses of all sizes	Limited offline access for some functionalities
Excellent customer support	Customization options could be expanded for a more tailored user experience.

Pricing

• Monthly: $9.99 per month
• Annual: $79.99 per year
• Enterprise: $399.99

15. Creatio

With Creatio, you’re not just managing leads; you’re conducting sales, and designing perfect customer journeys from customer first touch to purchase. So through this, Creatio enables organizations to create and implement unique sales processes that fit their strategic plans to the last detail.

Nevertheless, specifically, Creatio is best known for the ability to connect sales, marketing and service capabilities in one platform. It can save a lot of time by automating many processes like lead scoring or email campaigns allowing managers to focus on more important activities such as building relationships with clients.

Feature

• Customer Service Management
• Mobile Access
• Integration with Third-Party Apps
• Customizable Dashboards
• Real-Time Reporting

Pros and Cons

Pros	Cons
Comprehensive sales and marketing automation	Pricing may be prohibitive for small businesses with limited budgets
Scalable and customizable platform	Some advanced features require training and additional setup
Intuitive user interface	Limited customization options in lower-tier plans

Pricing

• Growth: $25 per user/month
• Enterprise: $55 per user/month
• Unlimited: $85 per user/month

📚Also read: 7 Best CRMs for Sales Team: Maximize Revenue and Productivity

Things To Consider While Choosing The Right Lead Management CRM Software For Your Business

Here are the key things to consider when choosing the right lead management CRM software for your business:

• Size and Needs: Consider the size of your sales team and the specific needs of your CRM lead manager. You should also consider whether you need a simple solution or a more feature-rich lead generation tracking software.
• Budget: CRMs come in all price ranges. Determine how much you’re comfortable spending and choose a CRM that fits your budget.
• Ease of Use: Think about your team’s technical expertise. If your team is not tech-savvy, choose a CRM with a user-friendly interface and good customer support.
• Free Trials: Many CRMs offer free trials. Take advantage of trials to test free CRM lead management and see if it’s a good fit for your team.
• Type of Software: Consider if you need an ERP system, CRM system, or marketing automation tool. Each has a different focus that may or may not be advantageous for your business.
• Ability to Grow with Your Company: Look for a CRM that can scale with your projected business growth in terms of content volume and number of users.
• Integration Capabilities: Ensure the CRM can easily integrate with your website, accounting software, e-commerce platform, web portal, and other key applications you use.

Final Words

In conclusion, the top 15 best lead management CRM software for 2024 offer a range of features and pricing options to fit different businesses. These tools can help automate and improve the sales process, from finding new leads to closing deals. 

By choosing the right CRM, businesses can see big improvements in sales, customer satisfaction, and overall success. As the sales world keeps changing, it’s important to have a CRM that can adapt and help you stay ahead of the competition.

FAQs