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Best Tools to Manage WhatsApp for Business




Struggling to keep pace with the growing number of customers on WhatsApp? 😟  

With over 3 billion users on WhatsApp and due to its growing popularity, it’s no surprise businesses are flocking to this platform. But, with the increasing number of customers and their demands, managing multiple chats, answering queries, and sending targeted promotions can quickly become overwhelming. 😩

That’s where WhatsApp Business tools come in. 🙂

These powerful platforms go beyond instant messaging, offering features like chatbots to answer common questions, automated greetings to personalize the experience, bulk messaging for promotions, and many more.

Want to know 🤔 the best WhatsApp business tools for instant messaging? Then, read this blog until the end.


  • The Best Tools for managing WhatsApp for business are KrispCall, Wati, Cooby, Happyfox, MessageBird, and Whappext.
  • KrispCall’s features, such as a Unified callbox, Shared phone numbers, Global Calling, Call screening, and virtual phone numbers, make it the best WhatsApp Business Tool for Instant Messaging & Customer Support.
  • These tools empower businesses to connect with customers seamlessly, enhance their WhatsApp presence, and provide professionalism and privacy, separating personal and business communications.
  • Krispcall is the best tool for managing WhatsApp due to its amazing and advanced features.

What are WhatsApp Business Tools?

WhatsApp Business tool is a software that facilitates communication between a business and a customer through the WhatsApp Business platform. For example, KrispCall is a WhatsApp business tool that helps a business reach its potential customers and customers through its service provider.


What is WhatsApp Marketing Software?

WhatsApp Marketing Software is a tool that facilitates communication between a business and a customer through the WhatsApp platform. The software offers various solutions where a company can send bulk messages, automated responses, WhatsApp broadcasts, create and manage contact lists, interact with messaging, and many more.

WhatsApp marketing software is helpful in various sectors, from sales and customer service to hospitality. However, it is usually more suitable for mid to large-sized companies as it is built on the WhatsApp Business API. It also provides scalability, tracking, segmentation, and multi-agent use of WhatsApp. 

Likewise, businesses need to pay a subscription fee for using the tool, along with a 💰 cost per conversation to WhatsApp and an additional fee to the WhatsApp Business Solution Provider.

👍 Read More: Best Phone System for Marketing & Advertising Team

Why Should You Use a WhatsApp Business Tool?

WhatsApp Business tool offers various benefits to businesses, from automating messages to staying organized across multiple inboxes. 

These solutions help you improve your customer service and team efficiency, and there are many reasons to use WhatsApp as a marketing and business tool. 

1. For Better Communication with Customers

Communication is the key to better productivity, engagement, and satisfaction. With the WhatsApp Marketing tool, you can interact with customers and provide better service. The tools allow you to respond quickly to customers’ inquiries and address their problems accordingly. 

Moreover, the automated feature that a WhatsApp Marketing tool provides will help you handle the message flow instantly and save you time. WhatsApp Business automated messages include welcome messages, reminders about abandoned carts, offering discount coupons, order updates, etc.

2. Broad Reach

As already stated, WhatsApp has two billion active users and is one of the most popular messaging apps in the world. Hence, WhatsApp’s reach is unmatched, mainly if you aim to grow brand awareness among a target audience in the world’s biggest developing economies.

3. Higher Open Rate

WhatsApp has a higher open rate of 98%.  This stat shows that almost all messages sent on WhatsApp are read. Also, 80% of messages sent in WhatsApp are opened within the first five minutes of being sent. 

As a result, unlike email and SMS, which have only an open rate of 21.33% and click-through rates of only 2-5%, WhatsApp has a higher chance of effectively flowing messages to the user.

4. Better Customer Service

One crucial aspect of any business is its customer service. Maintaining relationships with customers helps boost your business.

With the WhatsApp Marketing tool, you can boost sales by automating the sales process and reaching out to clients on their preferred service. Moreover, the software provides consistent, 24/7 customer service, sends various text messages, and manages many accounts for different tasks.

6 Best WhatsApp Business Tools for Enhancing Communication and Customer Engagement

Now that you understand why you should use WhatsApp Marketing Tools, it’s time to find the right platform to upgrade your business.

We have gathered six of the best WhatsApp business tools for instant messages for your business. Let’s take a look.

1. KrispCall: Best for Customer Messages and Calls 

KrispCall is a powerful business tool for businesses looking to manage their customer interactions effectively.

With KrispCall, companies can respond quickly to customer messages and calls. It makes it easy to manage a busy WhatsApp inbox, allowing businesses to engage with customers in real time and address their questions and concerns promptly. 


Moreover, KrispCall allows team members to use a single number to conduct customer conversations on WhatsApp, ensuring no leads are missed. Also, you can get a virtual phone number for WhatsApp from KrispCall that allows users to access WhatsApp’s messaging and calling capabilities without needing a physical SIM card. 

Integrating KrispCall with WhatsApp through Zapier offers businesses a powerful solution to streamline communication workflows and enhance customer engagement. 

Zapier acts as a bridge between KrispCall and WhatsApp. With such a strategy, businesses can create automated workflows. For example, when a call comes in through KrispCall, Zapier can automatically message the customer via WhatsApp to confirm- the appointment or provide additional information.

👉 Let’s Connect WhatsApp with Zapier to Send Messages Now

Best Features

  • Unified call box that brings all telephony conversations to a single dashboard.
  • Shared phone numbers
  • Global Calling
  • Call Screening
  • Multimedia Messaging Service (MMS)

2. Wati: Best for Customer Engagement

Like KrispCall, Wati is another excellent business tool offering amazing features and quality, making it one of the most used software programs. Wati has a built-in CRM that lets you track all customer’s conversations and respond to them individually. 


Aside from that, Wati provides business owners with the option to run click-to-WhatsApp ads so that they can drive traffic directly to their WhatsApp business profiles.

Best Features

  • Wati’s chatbots provide instant responses to common requests.
  • It boosts sales by directly converting more customer communications on WhatsApp.
  • Wati helps businesses to tag contacts, classify them into groups, and target them using personalized communication.
  • One-click WhatsApp campaign broadcast.

3. Cooby: Best for connecting WhatsApp to your CRM

Cooby transforms how you handle customer support and sales by linking WhatsApp with your CRM, creating a seamless channel for personalized interactions. With Cooby, you can effortlessly sync all customer data and chats to popular platforms like Salesforce and HubSpot.


Cooby stands out because of its simple yet powerful features: you can edit CRM data from WhatsApp and create deals or tickets directly within the platform. In addition, Cooby provides flexible and various solutions that are built specifically for sales communication

Best Features

  • Start a chat with new customers.
  • No need for pre-approved templates.
  • Mobile, WhatsApp Web-accessible.
  • Create and join Group Chats.

4. HappyFox: Best for Customer Service

Happy Fox is one of the best help desk software that provides a complete help desk package and a customer support suite of products.


It has an incredibly user-friendly customer support and ticket management tool. It works seamlessly with your email accounts and website to gather all your support requests in one spot. 

HappyFox also provides a single platform for your Omnichannel requests, which can convert email, phone, chat, social media, and web requests into tickets and keep them organized.

Best Features

  • It has user-friendly software.
  • It can easily manage all the incoming requests in one place with an advanced ticketing system.
  • Customize your support ticket system to fit your specific needs.
  • Simplify workload by automating repetitive tasks with intuitive help desk software.

5. MessageBird: Best for Communicating Around the Globe

MessageBird is a communications platform-as-a-service (CPaaS) that provides users with various apps and services. It also seamlessly integra


With MessageBird, you can track your client’s activities, such as open rates, click-through rates, and response rates. You can also send messages with images, locations, files, and more. 

MessageBird’s In-house telco stack allows it to connect to other carriers faster and deliver messages more reliably worldwide.

Best Features

  • It allows you to send and receive SMS messages to and from worldwide.
  • Helps send bulk SMS.
  • Allows Multi-agent WhatsApp
  • It supports integration with third-party applications, including StdLib, Amio, Zapier, and Salesforce. 

6. Whappext: Best for Bulk Messaging

Whappext is WhatsApp marketing software that quickly connects with customers using automated chatbots and call-to-action buttons. The software


It simplifies bulk messaging while offering a personalized touch. Moreover, it has a user-friendly interface that ensures a smooth experience for a user.

Best Features

  • Straightforward and user-friendly software
  • Easily import databases and send messages hassle-free
  • Import customer contact numbers in .CSV or .txt formats in one click
👋 You May Also Like: How to Use WhatsApp Shared Inbox for your Team

What are the Things to Look for in the WhatsApp Marketing Platform?

Choosing the right platform or software is essential to enhancing your business communication. You may need clarification about how to choose and what to look for when you do.

The good thing is that the whole process is simple. All you need to do is choose the provider with various advanced features and whom you trust.

Here’s the list of what to look for when choosing your WhatsApp marketing software Platform:

Built on WhatsApp Business API

You must first consider whether the tool is built on the WhatsApp Business API or not. After analysis, you should choose the one built on it. The WhatsApp marketing platform built on WhatsApp business API can access features like messaging automation, broadcasting, and customer support tools, making your work hassle-free. 

Handles Messaging Volume

The next checklist is to verify if the platform can handle your current and future messaging volumes without hindering performance or speed. You are on the right path if you find something that can provide both. 

Analytics and Reporting

A proper business campaign needs data and numbers that can be crunched for future planning. Hence, you should also look for a platform with detailed stats and reporting capabilities to track performance, measure engagement, and improve it.

Follow WhatsApp Rules

If the platform doesn’t follow WhatsApp’s rules and regulations regarding data privacy and security, there is always a risk of account suspension or penalties. As a result, choosing trusted tools must be your priority. 


At the end of the day, everything comes down to money. Thus, remember to evaluate your budget and ensure that the platform’s cost and pricing model fall within it. In addition, calculate the subscription fees, costs per conversation, or any additional WhatsApp fees.

Easy to Use

Finally, you should pick something easier for both parties. Remember, you have spent time, money, and energy on the platform, and if either the team or customers need help navigating, it may hamper the marketing campaigns.

Considering these factors, you can select a WhatsApp marketing platform that aligns with your business objectives and helps you effectively engage with your customers.


WhatsApp has emerged as an important platform for business communication in today’s digital age due to its global reach. However, effectively managing interactions and engaging with customers can only be easy with the appropriate tools. 

This is where WhatsApp business tools come into play. With the features of the best WhatsApp business tools, a business can easily streamline its messaging efforts and deliver proper interactions. 

KrispCall stands out the most among all the tools due to its amazing features. With Its Unified Callbox Feature, businesses can effectively engage with customers without missing a single point. 

The Krispcall integration feature transforms how you manage customer interactions and employee activities. With Kripscall WhatsApp Integration, you can simplify your work, boost efficiency, improve customer service, and manage employee activity.

Similarly, with KrispCall’s virtual phone number for Whatsapp, you can expand your business locally and globally. It provides genuine numbers, so you will have no problem signing up for your Whatsapp account for personal and business purposes.


How can I use a WhatsApp Business tool?

To use WhatsApp’s business tool, choose the right tool provider that matches your specific business needs. You must analyze your business requirements and identify the most suitable WhatsApp Business tool provider. 

What is WhatsApp Manager?

WhatsApp Manager is a WhatsApp Business Management API that allows users to manage their business account settings, assets, and many other things.

What is WhatsApp Business API?

WhatsApp Business API is a programmable API that allows businesses to Broadcast & receive unlimited messages to a Global audience & drive better customer experiences on WhatsApp.

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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