ActiveCampaign is a robust marketing automation platform that helps businesses streamline their marketing efforts, while KrispCall is a cloud phone app designed to revolutionize telephony processes. By integrating these two powerful tools, businesses can unlock a host of benefits and streamline their communication and marketing workflows.
And in this article, we’ll be providing an step-by-step guide on how you can integrate ActiveCampaign account with KrispCall, along with the features you can unlock, and benefits you can get. So let’s get started.
Features You Will Get After Integrating ActiveCampaign with KrispCall
1. Call Logging and Recording
The integration allows users to automatically log call details and recordings directly into their ActiveCampaign account. This feature ensures that all communication with leads and customers is accurately documented for future reference and analysis.
2. Click-to-Call Functionality
Users can initiate calls directly from their ActiveCampaign dashboard with the click of a button. This click-to-call functionality streamlines the calling process and eliminates the need to switch between multiple applications.
3. Real-time Call Notifications
Integrated users receive real-time call notifications within their ActiveCampaign account. This feature ensures that users never miss an important call and enables them to respond promptly to customer inquiries and requests.
4. Automated Call Workflows
Integrating KrispCall with ActiveCampaign allows users to create automated call workflows based on predefined triggers and actions. For example, users can automatically send follow-up emails or assign tasks to team members based on specific call outcomes or customer responses.
5. Advanced Reporting and Analytics
The integration provides users with access to advanced reporting and analytics tools. Users can analyze call data alongside other customer interactions tracked in ActiveCampaign to gain valuable insights into customer behavior and campaign performance.
Note: In order to enable calling and texting your contacts within ActiveCampaign, it’s necessary to install the KrispCall Dialer extension on your browser. You can conveniently locate and install the extension by following this link.
Benefits of Integrating ActiveCampaign with KrispCall
1. Streamlined Telephony Communication
By integrating ActiveCampaign with KrispCall, businesses can streamline their telephony processes. This integration allows users to make and receive calls directly from their ActiveCampaign dashboard, eliminating the need to switch between multiple applications. This streamlining of communication processes can save time and enhance productivity.
2. Enhanced Customer Engagement
ActiveCampaign is renowned for its powerful customer engagement tools, such as email marketing and automation. By integrating KrispCall with ActiveCampaign, businesses can enhance their customer engagement efforts further. For instance, users can automatically log call details and recordings in ActiveCampaign, allowing for better tracking and follow-up with leads and customers.
3. Improved Lead Management
Effective lead management is crucial for any business’s success. With the integration of ActiveCampaign and KrispCall, businesses can improve their lead management processes significantly. The integration enables users to automatically sync call data with ActiveCampaign, allowing for better segmentation and targeting of leads based on their interactions with the business over the phone.
4. Personalized Communication
Personalization is key to building strong relationships with leads and customers. By integrating ActiveCampaign with KrispCall, businesses can personalize their communication efforts even further. Users can access detailed customer profiles and call history directly from their ActiveCampaign dashboard, enabling them to tailor their communication based on individual preferences and interactions.
5. Data-driven Insights
Integration between ActiveCampaign and KrispCall provides businesses with valuable data-driven insights. By analyzing call data alongside other customer interactions tracked in ActiveCampaign, businesses can gain a comprehensive understanding of their customers’ behavior and preferences. These insights can inform strategic decision-making and help businesses optimize their marketing and communication strategies.
How to Integrate ActiveCampaign Account with KrispCall?
Step 1: Log in to your KrispCall account and Go to Settings.
Step 2: In the Settings menu, you’ll find Integrations under App Settings. Click on it.
Step 3: Clicking this will bring up a list of business tools and CRM software you can integrate with KrispCall. To integrate KrispCall with ActiveCampaign, click on the Connect → button just below ActiveCampaign.
Step 4: Clicking on the Connect → button opens a new pop-up window asking you to enter the URL and API Token of the ActiveCampaign account you want to integrate with KrispCall.
Step 5: To get ActiveCampaign URL and API Token, you need to log in to your ActiveCampaign account, go to Setting, click on the Developer option.
Step 6: Enter the URL and API Token you got from ActiveCampaign in the KrispCall app (as mentioned in Step 4) and hit the Submit button.
Step 7: If the provided information is correct, your KrispCall account will be successfully integrated with ActiveCampaign. And after the integration, you can adjust the settings and manage your preferences from General Settings, Workflow Settings, Connected Numbers, and Advanced Settings.
