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What is a Sales Funnel? Stages, Examples & How to Create One?



What is a sales funnel

Ever feel like you’re generating website traffic but struggling to convert those visitors into paying customers? Many businesses face this challenge and constantly search the solutions. 

Here’s where a sales funnel comes in. 😯 

This is a framework for understanding the journey of your potential customers, from clueless about your product to happy customers and paying customers. By optimizing each stage of the funnel, you can address their pain points, build trust, and turn website browsers into loyal customers. 😀 

➡️ In this blog, you’ll learn what a sales funnel is and the different stages of a sales funnel. We also guide you on how to create a sales funnel.


  • A sales funnel visualizes your customer journey, pinpointing leaks and boosting conversions for more sales.
  • The sales funnel stages include awareness, interest, decision, action, and retention.
  • Using a sales funnel helps boost sales, improve your understanding of customers, and increase the conversion rate.
  • Create an effective sales funnel by analyzing your target audience, creating a landing page, offering something valuable, and mastering your sales funnel.

What is a Sales Funnel?

A sales funnel is a visualization of the customer journey that describes the steps potential customers take from initial awareness of a product or service to final conversion. It usually consists of a broad peak stage that represents all potential customers and then narrows as users move through multiple stages such as awareness, interest, decision, and action.

Companies can understand and optimize each step to increase leads, solve customer pain points, and ultimately convert website visitors into paying customers. 

Why is a Sales Funnel Important?

Businesses can track what potential customers are thinking and doing at each stage of their buying journey through a sales funnel.

Here’s why sales funnels are important:

  • Improves Understanding of Your Customers: A sales funnel, in conjunction with a well-defined sales pipeline stages, helps you understand what your prospects are feeling and their desires. Understanding your prospect’s feelings and desires allows you to determine the right marketing funnel strategies to use at each stage of the sales.
  • Increases Conversion Rates: By understanding your customer journey, you can tailor your marketing messages to resonate with potential buyers at each stage of the marketing funnel. This will help you convert more leads into future prospects
  • Boosts Sales: A well-designed sales funnel process will help you guide prospects toward a purchase by capturing their attention, nurturing their interest, and ultimately closing the deal. This will lead to more sales and ultimately increase revenue. 
  • Improves Customer Lifetime Value: The sales funnel helps you nurture relationships with your customers after they make an actual purchase. This helps you to increase customer lifetime value.
  • Allows for Better Resource Allocation: A sales funnel is important because it helps businesses use their resources wisely. By knowing where customers are in their buying journey, businesses can better decide how to spend their time, money, and efforts.

Sales Funnel Stages

Sales funnel stages are the customer’s journey with your brand. Understanding the stage of the sales is critical to creating effective marketing and a successful sales funnel.

These are the sales funnel stages:

1. Awareness

The sales funnel begins with the awareness stage, where prospects are typically unaware of your brand. Here, businesses use a comprehensive marketing tactic to increase brand awareness such as blog posts, social media campaigns, and search engine optimization. 

Through this marketing campaign, businesses can introduce their brand and get attention from a diverse range of audiences. This creates awareness about your brand among customers. 

2. Interest

Once potential customers are aware of your solution, they become interested in learning more and they may google search your solution. During this time, you have to offer helpful content like ebooks, webinars, or free trials to meet their needs and use targeted online ads to further generate interest.

3. Decision

Now, potential customers are deciding between your product and others. Show them why your product is the best by highlighting its benefits, sharing customer testimonials, and addressing any concerns they might have. Providing free consultations or product demos can also be very helpful at this stage.

4. Action

The action stage is when the potential customer makes a purchase, signs up for a service, or takes the desired action. Therefore, make the buying process simple, clear, and secure. You can also offer limited-time incentives or discounts can also encourage them to make a decision.

5. Retention (optional)

Your job doesn’t end with the sale. The final stage is about keeping customers and building long-term loyalty. So, it’s essential to provide excellent customer service, offer loyalty programs, and keep engaging with customers through valuable content and communication.

Sales Funnel Examples

The well-defined sales funnel process provides a roadmap for how existing customers discover your brand, learn about your offerings, and ultimately become paying potential buyers. 

Let’s delve into some real-world examples that showcase each stage of the funnel in action:

1. SaaS Companies Sales Funnel Example

  • Awareness: Here, potential customers become aware of their problem and how a SaaS product can solve it. This might involve targeted social media ads, informative blog posts, or SEO-optimized website content, and content marketing.
  • Interest: Once aware, users become interested in learning more. They might download ebooks, attend webinars, or visit the company’s sales model.
  • Consideration: At this stage conduct competitive research and compare your solution with them. Provide clear value propositions, case studies, and free trials to showcase your product’s edge.
  • Decision: This is where users decide to convert. Offer limited-time discounts, personalized consultations, or strong CTAs (call to action) to nudge them toward a purchase.
  • Retention: The funnel doesn’t end at purchase. Onboard existing customers effectively, provide excellent customer support, and offer incentives for continued subscriptions.

2. eCommerce Sales Funnel Example

  • Awareness: Attract potential customers through lead magnets including targeted ads, social media marketing, and influencer partnerships.
  • Interest: Drive traffic to product pages with enticing product descriptions, high-quality images, and customer reviews.
  • Consideration: Offer product comparisons, detailed specifications, and clear return policies to address purchase concerns.
  • Decision: Simplify the checkout process with guest checkout options and multiple secure payment gateways.
  • Retention: Encourage repeat purchases with loyalty programs, personalized product recommendations, and post-purchase email campaigns.

3. Educational Products Sales Funnel Example

  • Awareness: Build trust and establish expertise by offering valuable free content like blog posts, sample lessons, or free webinars.
  • Interest: Showcase success stories, student testimonials, and clear course outlines to pique user interest.
  • Consideration: Provide free previews, limited-time enrollment discounts, or flexible payment plans to address affordability concerns.
  • Decision: Ensure a smooth enrollment process and offer clear money-back guarantees to build trust and encourage sign-ups.
  • Retention: Deliver high-quality educational content, personalized feedback from instructors, and community forums to keep students engaged.

How to Create a Sales Funnel?

How to create a sales funnel

The path from first hearing about a product to becoming a loyal customer is usually not straightforward. A well-designed sales funnel outlines this journey, helping potential customers move through different stages until they take a desired action, like making a purchase or signing up. 

Here are the key steps to building your own effective sales funnel:

1. Analyze your Target Audience

Analyzing your target audience is the initial step in comprehending their needs and purchasing behaviors. This understanding will enable you to develop content and messaging that connects with them. 

After identifying your target customers, proceed to craft informative content to appeal to potential customers, such as blog posts, social media content, or targeted ads.

2. Create a Landing Page

The following step requires the creation of a landing page featuring a clear call to action. This is the place where you generate leads by obtaining contact information. Your landing page should be structured to convert visitors into leads. 

After capturing leads, you can nurture them with relevant content and special offers. This can be carried out through email marketing campaigns.

3. Offer Something Valuable

The objective of nurturing leads is to advance them through the effective sales funnel. By offering valuable content, you are able to develop trust and position yourself as an expert in your field. 

Once a lead is deemed qualified, closing the deal can be accomplished by guiding them through the purchasing process, which could entail a free trial or consultation.

4. Mastering Your Sales Funnel

The crucial final step involves monitoring and refining your sales funnel as time progresses. Through monitoring your outcomes, you can pinpoint successful tactics and areas requiring attention. This will enable you to enhance your conversion rates and maximize the impact of your marketing efforts. 

By monitoring your outcomes, you can gain valuable insights to optimize your sales funnel for improved sales performance.


A sales funnel is a visualization of the customer journey from awareness to purchase. By understanding the entire sales funnel stages of awareness, interest, decision, and action, businesses can craft targeted marketing messages and tailor their approach at each level. 

Remember, the sales funnel is a continuous process. So, regularly analyze your funnel, identify bottlenecks, and adapt your approach to ensure a smooth flow of prospects towards that ultimate goal – a closed sale.  With a well-defined and optimized sales funnel in place, your business can experience significant growth and achieve long-term goals. 

✅ Check Out What is Sales Workflow


1. Do sales funnels really work?

Yes, sales funnels are very effective. This lets you see where potential customers might be dropping off and allows you to focus on improvement. By providing clear messaging, engaging content, and addressing customer needs at each sales funnel stage, you can attract qualified leads, nurture them with relevant content, and ultimately convert them into customer retention.

2. Who uses sales funnels?

The sales team and marketing team use sales funnels. This helps companies to understand and visualize their sales process and measure overall conversion success between each step of the funnel.

3. Is sales funnel a strategy?

Yes, the sales funnel is recognized as a key strategic method in marketing and sales efforts. It visually illustrates the customer’s progression from first becoming aware of a product or service to ultimately making a purchase. The proper sales funnel delineates the various steps a prospective customer takes prior to committing to a purchase.

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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