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Local Presence Dialing: What Is It And How It Works?



local presence dialing

To improve your sales, you have to improve your call answer rate.📈 However, it is not an easy task. It is a major challenge❗ for any business to get potential customers to answer their calls. This is because people are hesitant to answer calls from an unfamiliar number, which makes it very difficult to connect with them.

The solution to this problem is to use local presence dialing with direct dial numbers. With local presence dialing, you can display a local phone number to the potential customer when making an outbound call. This makes the call appear to be from a local business, increasing the chances of the call getting answered.☎️

In this blog, we’ll explain exactly what local presence dialing is, how it works, and how you can implement it to boost your outbound calling success. We’ll also cover key benefits, essential features, and important dialers which can be helpful to you.


  • Local presence dialing allows you to make outbound calls while displaying a local phone number in the recipient’s caller ID, irrespective of your actual location. 
  • You can use local presence dialing by choosing the local presence dialer, assigning a local number, and finally initialing an outbound call.
  • Increased answer rate, increased reliability, and local-based targeting capabilities are benefits of local presence dialing.
  • Dynamic caller ID, user-friendly interface, multi-campaign management, and CRM integration are essential features for effective local presence dialing.
  • Some important local presence dialers are KrispCall, JustCall, Kixie PowerCall, and Dialpad AI Sales Center.

What is local presence dialing?

Local presence dialing is a feature that allows businesses to make outbound calls that display a local phone number on the recipient’s caller ID, regardless of the caller’s actual location.

Local presence dialing lets you make calls that show a local phone number on the recipient’s caller ID, no matter where you’re actually calling from. This makes your call look like it’s coming from a local business, which increases the chances that the person will answer.

For companies with offices or remote workers spread across different regions, the Local Presence Dialing feature allows them to present a localized and familiar face to their customers, regardless of the actual location from where the call is being made.

Let’s understand by using a real example: ABC Plumbing, a plumbing company based in New York City, recently opened a new office in New Jersey to serve customers in that area. However, they found that the customers in that area hesitated to answer calls from unfamiliar out-of-state numbers. 

Therefore, to overcome this challenge, they integrated local presence dialing capabilities to display caller ID with local area code 201 or 973. The implementation has resulted in a 25% increase in the call answer rate, which in turn has driven a 15% lift in sales from the New Jersey market.

How does local presence dialing work?

Understanding the workings of local presence dialing can help you fully use its potential to enhance your outbound sales efforts. The following is a step-by-step process that outlines how it works:

  1. Choose a Local Presence Dialer: Choose a local presence dialer that provides local presence dialing. It’s important to select a dialer that meets your personal needs.
  1. Assign Local Numbers: Assign a local phone number from a pool of available numbers that match the area code of your target contacts.
  1. Initiate Outbound Calls: Make an outbound call that automatically selects a local number from a pool provided by a local presence dialer that corresponds to the recipient’s location.
  1. Display Local Number When Calling: When you make an outbound call, the recipient’s caller ID will display the assigned local phone number, which increases the likelihood of them answering the call.
  1. Track and Analyze: Finally, utilize the reporting and analytics features provided by the local presence dialing solution to track the performance of your outbound calls. This data can then be used to optimize your overall sales strategy.

What are the benefits of local presence dialing?

It is crucial to incorporate local presence dialing as a key component of your outbound sales strategy in order to fully realize its benefits. Therefore, let’s explore some of the key advantages of this feature:

1. Increased answer rates

One of the most compelling advantages of local presence dialing is increased call answer rates. People are generally more inclined to answer calls from local numbers because they tend to trust local calls more than those from unfamiliar or distant area codes.

Therefore, by using local presence dialing, your calls appear to come from a local number, making recipients more likely to pick up. This can make your outreach efforts far more effective, leading to more meaningful conversations.

2. Save money

Local presence dialing can lead to significant cost savings for businesses, particularly those making a high volume of outbound calls. This feature allows companies to reduce the need to maintain multiple phone lines for different regions because a single system can manage calls across various local numbers.

Additionally, by appearing as a local call, long-distance charges are minimized, which is particularly beneficial for businesses making frequent long-distance calls. This makes local presence dialing an economical choice, ensuring you get the most out of your budget while still reaching a broad audience.

3. Location-based targeting capabilities

Local presence calling allows you to better target your potential customers by adapting your sales strategy to the customer’s geographic location. This is important because different regions can have different cultural norms, preferences, pain points, etc. Therefore, knowing your customer’s location allows you to customize your message to better align with their specific context.

Moreover, local numbers help penetrate local markets more effectively, as people are generally more welcoming to businesses they identify as being part of their community. Local presence dialing enables this precise targeting, leading to higher engagement rates and more successful sales outcomes.

4. Protects main number

Using local presence dialing, you can protect your main business number in several ways. Sometimes, calling frequently from a single number can lead to the number being flagged as spam. By using local numbers instead, you reduce this risk significantly. 

Therefore, local presence dialing ensures your main number remains reliable for essential interactions. This protection is crucial for maintaining consistent and trustworthy customer interaction channels.

5. Increases reliability

Local presence dialing enhances the reliability of your telephony strategy, which is a critical component of success. When you utilize local numbers for your outbound calls, they are less likely to be flagged as spam by automated systems. This reduces the interference of spam filters, ensuring your calls are reliably received by the recipients.

Additionally, local numbers are more likely to be answered, ensuring your message gets through to the recipient. By ensuring your calls are reliably received and answered, you can focus on building relationships and driving sales rather than dealing with the frustration of unanswered calls.

Essential features for effective local presence dialing

It’s important to choose a dialer that offers essential features to make the most of local presence dialing. Here are some must-have features:

1. Multi-campaign management

Businesses aiming at various regions or customer groups need to run multiple campaigns at once. A local presence dialer helps manage these campaigns smoothly and efficiently, ensuring they are clear and well-organized.

The dialer also lets you easily segment your audience by location, age, or other factors, so your message fits each group. This helps you use your resources better and get more value from your outbound sales efforts.

2. CRM integration

Integrating your local presence dialer with your CRM system is essential for maintaining accurate records and streamlining your sales processes. By connecting the local caller ID to your CRM, you can ensure the information in your records is correct and up-to-date

This integration simplifies sales processes by allowing all team members to directly access the latest customer details, including location and conversation history, through their CRM interface. This eliminates the need to search multiple systems whenever specific client information is required.

3. Reporting and analytics

Comprehensive reporting and analytics features are crucial for tracking the performance of your outbound local presence dialing. This data-driven approach helps you refine your strategy and improve results over time. With this, key call metrics such as duration, answer rates, and conversion rates can be closely tracked, enabling you to measure the effectiveness of your campaigns. 

You can also identify trends and patterns in the data, gaining valuable performance insights to understand what’s working well and what areas need improvement. Moreover, the ability to generate customizable reports empowers you to make more informed, data-driven decisions that drive the success of your outbound sales activities.

4. Dynamic caller ID

Dynamic or a custom caller ID allows the user to select the most appropriate local number for each outbound call. This feature ensures that your calls consistently display a local number, significantly increasing the likelihood of them being answered by the recipient. 

That means the dialer dynamically chooses a local number from its pool that matches the recipient’s area code. It provides a consistent local presence for your calls and enhances trust and recognition among your contacts. This flexibility to adapt to different geographic regions seamlessly allows your outreach to remain effective across various markets.

5. User-friendly interface

A user-friendly interface is essential for using a local presence dialer. It allows users to easily locate and utilize the various features and functionalities within the interface, increasing productivity and minimizing the time required to train sales teams. 

Such ease of navigation enables sales personnel to access the tools they need quickly, enhancing their overall efficiency and effectiveness when conducting outbound calls. Additionally, the ability to customize the interface to suit individual preferences and workflows can greatly enhance the sales team’s user experience and overall efficiency.

Top 4 local presence dialer

Choosing the right local presence dialer can significantly impact your outbound sales efforts. Here are four top options for local presence dialer:

1. KrispCall

KrispCall is a robust solution that enhances your outbound sales strategy through advanced local presence dialing features. At the platform’s core is access to a vast pool of local numbers, enabling you to choose local area codes that precisely match your target regions.

KrispCall as the best CX Software

KrispCall integrates with various CRM systems, ensuring your sales team has all the necessary customer information at their fingertips during outbound calls. 

Additionally, the solution provides detailed reports and advanced call analytics, empowering you to track performance metrics and continually refine your outreach strategy. Known for its user-friendly interface and reliable performance, KrispCall has become popular among businesses looking to improve their outbound call answer rates and build stronger client connections.

2. JustCall

JustCall is another excellent option for local presence dialing. It offers a complete collection of features built specifically for outbound sales. At the heart of the platform is its dynamic caller ID functionality, which automatically selects the most appropriate local number for each call, significantly increasing the likelihood of your outreach being answered by the recipient. 

Additionally, the solution seamlessly integrates with popular CRM systems such as Salesforce, HubSpot, and Zoho, ensuring streamlined operations and accurate record-keeping for your sales team.

With its robust features and user-friendly interface, JustCall has evolved as a strong option for businesses seeking to optimize their outbound calling efforts and improve customer connection rates.

3. Kixie PowerCall

Kixie PowerCall stands out in the local presence dialing space for its powerful automation and analytics capabilities, which are designed to boost sales teams’ productivity and effectiveness. Its intelligent call routing functionality ensures calls are directed to the right person at the right time.

Kixie PowerCall also offers robust call recording and monitoring features, allowing businesses to maintain quality assurance and provide targeted training for their sales representatives.

kixie homepage

Furthermore, the solution delivers real-time insights into call performance through its advanced analytics dashboard, empowering users to make data-driven decisions to refine and improve their outbound sales strategy. Therefore, Kixie PowerCall’s focus on automation and data-driven optimization makes it an ideal choice for businesses seeking to enhance the efficiency and impact of their outbound sales operations.

4. Dialpad AI sales center

Dialpad AI Sales Center uses artificial intelligence to solve local presence dialing and outbound sales problems effectively. Its AI-powered functionality analyzes call data to give recommendations to refine sales approaches and improve overall outcomes. Dialpad AI Sales Center also automates the allocation of local numbers, ensuring that the area codes match the targeted contacts, thereby increasing the likelihood of answer rates. 

Additionally, the solution offers complete reporting and analytics capabilities, providing detailed insights to track performance and identify areas for improvement within the outbound sales strategy.

Therefore, with all these functionalities, Dialpad AI Sales Center sets it apart from traditional local presence dialing platforms, enabling businesses to use advanced capabilities that enhance the efficiency and effectiveness of their outbound sales operations.


Local presence dialing shows a local number when you call, making people more likely to answer. This boosts your call answer rates, helps you connect with more potential customers, and improves your brand reputation by appearing local.

To use local presence dialing, you need a cloud telephony platform like KrispCall. It lets you use local phone numbers and display them when making calls.

For businesses making outbound calls, local presence dialing is essential. It helps you connect with more people and improve sales. If you’re not using it yet, start now to see better results.


Who should use local presence dialing?

Local presence dialing should be used by businesses that rely heavily on outbound sales, such as telemarketing firms, real estate agencies, and service providers. It should also be used by companies looking to increase their call answer rates and improve customer engagement.

How do you establish a local presence?

You can establish a local presence by using local phone numbers for outbound calls, understanding the local market, and tailoring your sales approach to meet local customers’ specific needs and preferences. 

What is local presence management?

Local presence management involves maintaining and optimizing your local presence across various geographic locations. This includes using local numbers, local SEO strategies, and localized marketing campaigns to effectively connect with customers in specific areas.

What is a local area code dialer?

A local area code dialer is a tool that automatically assigns and displays local area codes for outbound calls, regardless of the caller’s actual location. This technology helps increase call answer rates by making calls appear local.

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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