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21 Customer Appreciation Ideas, Gifts, & Phrases To Say Thank You



Customer appreciation ideas

Customer appreciation is not simply a technique but an idea that needs to be well-established in every sort of business organization to grasp the overall significance of customers in the business activity💡. 

Now, the thing is, customers appreciate if you show them appreciation, and this is one of the most effective strategies for customer retention and business expansion💼. And with so much competition in the world today, a few words of appreciation such as ‘thank you’ can define your brand, thus making your clients feel special🙏.

Whether you’re looking to surprise and delight or simply express your sincerest gratitude, we’ve got you covered🎁. Here are 21 customer appreciation ideas, gifts, and phrases to help you say thank you in a way that truly resonates with your customers💕.


  • Customer appreciation is the act of expressing gratitude towards customers for their continued business, patronage, and loyalty.
  • You should offer exclusive discounts, organize special events, have loyalty programs, feature your customers on social media, offer free trials, and more to appreciate your customers.
  • Customer appreciation helps build loyalty and customer repeat visits, which are critical to the sustainability of an organization.
  • Showing customer appreciation is a vital aspect of building strong, loyal relationships with customers. By implementing these ideas, gifts, and phrases, you can demonstrate your gratitude and make your customers feel valued, heard, and respected.

What is customer appreciation?

Customer appreciation is the act of expressing gratitude towards the customers for their continued business, patronage, and loyalty, through which the message is sent that their word is important and valued.

what is is Customer appreciation

It goes beyond just saying ‘Thank You’ by gaining a deep-seated understanding of the customer, his/her needs, and emotions, as well as being interested in the happiness of the customer with whom you have shared some qualitative time.

Customer appreciation can be expressed quite effectively in terms of operation by offering special offers, gifts, additional discounts, personalized messages, and even customer-specific events to ensure that the customer receives the best possible services.

Importance of customer appreciation

Customers are priceless assets in a world where profit-seekers have their hard-earned money and time split between numerous competing brands. If done properly, it also helps to build loyalty and customer repeat visits, which are critical to the sustainability of an organization.

Personalized Appreciation allows the customers to be actually valued instead of just profitable sales that may come with measurable returns. If more attention was given to thank you to the customers for their patronage, encouragement, and even suggestions to the business, then the bond created is likely going to be more profound resulting to strengthened customer relations.

👉This might be of interest to you: How to Improve Customer Service

21 Best Customer Appreciation Ideas

A little gratitude can go a long way, and even a small gesture of appreciation can make a big impact on how customers view your business. It doesn’t have to break the bank or require a lot of time.

Here are 20 unique ways to show your customers you care.

1. Offer exclusive discounts

You should show your appreciation to loyal customers and give them the privilege to purchase products with discounted prices that are restricted to a given time or are in special offers. Such thoughtful gestures not only make you get their loyalty but also encourage them to be loyal to your business in the long run by extending their patronage.

2. Organize special events or annual gatherings

Another idea is to organize office parties or corporate parties to entertain your customers or, perhaps, appropriate holidays where they can be reminded of the value of your company’s services or products. These forms of meetings mean customers can freely interact with your brand, meet people with a similar mindset as them, and, in the long run, bond with your business.

3. Offer loyalty programs

Giving customers some form of reward for their patronage is a great way of conveying your appreciation to them, and this should involve offering points or incentives for any purchase made by the customer. By doing this, you not only show appreciation for the customers and their patronage but also encourage them to make a purchase again, enhancing their loyalty to your business.

4. Feature customers on social media

Since people like to feel special, spotlighting chosen customers on your social media platforms makes them happy and can be set as a form of appreciation. Also, using their experience as a form of appeal to people who might not have gotten to your store yet is a good way to develop credibility.

5. Offer free trials and customer appreciation gifts

Let your customers know you care and appreciate them in a way that would make them feel unique through a free trial of new products. Not only does this add value to these valued patrons, but it also presents a good chance to display new products or enhancements that can help to sell and promote your business.

6. Offer proactive customer service

Providing excellent customer service is always a great way of improving the brand reputation of a given company in the market since it shows that the company cares for its customers. By quickly addressing customer complaints, the consumer feels valued and taken care of, which not only creates more customer loyalty but also converts customers into dedicated clients.

7. Send personalized thank-you notes

Take your customer care to the next level by surprising your clients with heartfelt, handwritten thank-you cards. This thoughtful gesture shows that you truly value their loyalty and appreciate the trust they’ve placed in you, laying the groundwork for a lifelong connection that’s built on mutual respect and appreciation.

8. Birthday/anniversary discounts

Treat your customers to something special on their special occasions, like birthdays, anniversaries, or wedding anniversaries, which should be marked with a symbol of your appreciation in the form of a giveaway or a discount. Such a treatment helps the organizations to assure customers that they are a precious part of the business and that their experiences are valued.

9. Conduct customer surveys and communicate changes

By asking customers to complete the survey and integrating it into business process changes resulting from discussions with the customers, it is possible to show that customers’ opinions and concerns are listened to and appreciated. Such openness and responsiveness in dealing with clients create credibility and good standing, which are essential for ensuring that business customers remain loyal to a particular firm or company.

10. Send personalized emails

Craft personalized emails that speak directly to each customer’s unique tastes and shopping habits, serving up tailored recommendations that feel like they were made just for them. This thoughtful approach creates a sense of being understood and appreciated, ultimately delivering a more intimate and relevant shopping experience that fosters loyalty and engagement.

🧠Learn More: Customer Interaction Management: A Comprehensive Guide in 2024

11. Involvement in community forums

By actively engaging with customers on your business community forum, you demonstrate a genuine interest in their needs and concerns. Responding to their feedback and committing to implement their suggestions conveys a sense of empathy and a customer-centric approach. This approach builds trust and strengthens relationships.

12. Collaborations and partnerships

Partnering with neighboring businesses creates unique experiences for customers and builds a strong sense of community. This attracts new customers and shows your business cares about the local economy. By working together, you can also share resources and expertise, leading to cost savings and innovative solutions.

13. Product/service upgrades

Surprising loyal customers with complimentary upgrades not only expresses gratitude for their continued support but also provides an opportunity to acquaint them with premium offerings. This potentially impacts their purchasing habits and increases their long-term value to your business.

14. Implement referral programs

By introducing a referral program that rewards customers with discounts or free perks for bringing in new business, you can foster a sense of loyalty and motivate satisfied customers to become brand ambassadors. This often drives organic growth through positive word-of-mouth and increasing customer retention.

15. Offer customized and customizable products

Consider offering bespoke products tailored to each customer’s unique needs and provide the option for logo and brand customization. This personalized approach demonstrates that you prioritize their individuality and are committed to helping them stand out, ultimately strengthening their loyalty to your brand.

16. Samples

As a business owner, you have a secret weapon to show your customers you care: complimentary samples. By offering free samples, you’re not only delighting your customers but also giving them a risk-free opportunity to try out new products. This can lead to valuable reviews and, ultimately, drive sales and customer loyalty. Also, it’s a win-win strategy that benefits both your business and your customers.

17. Job Board

Unlock new opportunities for your customers by connecting your customers with valuable industry insiders, job openings, and exclusive networking events, empowering them to take their careers to the next level. By doing so, you’re not only supporting their professional growth but also showing appreciation for their loyalty, ultimately fostering a lifelong partnership.

18. Holiday cards

Show your customers you care beyond the sale by extending festive cheer throughout the year. A thoughtful, personalized touch in your holiday greetings – whether it’s a Mother’s Day card or a winter seasonal message – can create a lasting impression, making your customers feel valued and remembered, even when they’re not actively making a purchase.

19. Relax return policy

Offering a flexible return policy is a powerful way to demonstrate trust in your customers. By providing a hassle-free return experience, you show that you’re committed to their satisfaction and willing to stand behind the quality of your products. A relaxed tax return policy can help alleviate the anxiety that often accompanies online purchases, encouraging customers to feel more confident in their buying decisions.

20. Release pre-sales notification

It’s essential to cater to your entire customer base, but it’s crucial to give special attention to your most loyal and high-value customers, who drive repeat business and revenue, to ensure they feel valued and appreciated. By showing your most loyal customers that you care, you can create a loyal advocate base that will help propel your business forward.

21. Do spotlights on some of your customers

Invite your customers to share their inspiring stories and photos with you, and then showcase them on your digital platforms a few times a week. This not only provides you with engaging content but also demonstrates your appreciation for their loyalty and allows you to celebrate their experiences with your brand.

🤔Want to know more about customer service? Read this: What is Customer Service? Everything You Need To Know

Customer appreciation quotes 

Quotes can play a big role in showing customers your appreciation. Here are some of the quotes that you can use to show customers your appreciation.

Appreciating customers for their support

Show your appreciation with these sincere expressions of gratitude, which are perfect for thanking customers who have chosen to support your business.

  • Our journey to success wouldn’t have been possible without your loyal support. Thank you for putting your trust in us.
  • Your trust in us is what drives us forward. Thank you for being an integral part of our story.
  • The secret to our success lies in your unwavering support. Thank you for being a vital part of our growth.
  • We’re grateful for your ongoing trust in us. You’re more than just a customer – you’re a valued member of our community.

Acknowledging and appreciating customer satisfaction

Convey your commitment to customer satisfaction with these heartfelt expressions designed to acknowledge and celebrate the trust your clients have placed in your business.

  • We’re dedicated to exceeding your expectations, and we’re honored that you’ve given us the chance to do so – thank you for your trust in us.
  • We’re thrilled to have customers like you who make our job a pleasure – thank you for being an integral part of our business.
  • Your happiness is the ultimate benchmark of our success, and we’re grateful that you’ve chosen us to meet your needs – thank you for your feedback and loyalty.
  • You’re the reason we strive to be better every day, and we appreciate your ongoing support – thank you for being a valued customer.

Appreciating customers for their trust

Here are some quotes you can use to express your appreciation to your clients for their trust in your service.

  • Your faith in us is the greatest compliment we could ask for – thank you for entrusting us with your needs!
  • We’re honored that you’ve chosen to put your trust in us, and we’re grateful for the opportunity to serve you – thank you for your loyalty!
  • It’s not just your business that we value, but the trust you’ve placed in us – thank you for being a loyal customer and for believing in our abilities.
  • We recognize that your trust is hard-earned, and we’re committed to upholding it – thank you for giving us the chance to prove ourselves to you.

Customer appreciation gifts

Gifting customers with gifts is a good way of showing customer appreciation. Here are some ideas for things you can give your customers.

  • Company Merchandise: Company merchandise can feature a wide range of items, such as stickers, water bottles, coffee mugs, clothing accessories, phone cases, pens, notebooks, and more.
  • Industry-specific Gifts: Industry-specific gifts can include a variety of unique items, such as pens, notebooks, selfie sticks, gourmet food, fine chocolates, wine or champagne, event tickets, gift cards, and exclusive discounts.
  • Personalized gifts: Examples of personalized gifts include bouquets of flowers, engraved wine glasses or champagne flutes, and customized gift cards to other businesses, and so on.

Customer appreciation day

While National Customer Appreciation Day is officially recognized on April 18th, you have the flexibility to designate a special day or week that suits your company’s unique needs and schedule. Alternatively, you can opt to show appreciation in smaller ways throughout the year or make it a personalized gesture by celebrating customers on their birthdays.

To make the most of your customer appreciation day, it’s crucial to promote it in advance and involve your customers in the celebration. By doing so, you’ll create a sense of anticipation and exclusivity, ultimately conveying to your loyal customers that their dedication to your brand is valued and recognized.

Thank you notes and appreciation cards for customers

Expressing gratitude is a vital aspect of customer appreciation, as it often boils down to customers simply wanting to feel seen and remembered by a business. Making customers feel valued and understood can be accomplished by writing a thoughtful, personalized appreciation letter.

Here are some helpful tips for crafting heartfelt customer appreciation thank-you cards that will leave a lasting impression.

  • Make it personal, not a copy-paste job.
  • Be real and relatable, not robotic.
  • Send it soon, like after a purchase, to show you care.
  • Give customers a way to say thanks back.
  • Sign your name so customers know it’s from a real person.

👀Take a look at this: 16 Customer Service Tips To Elevate Better Customer Experience

Examples of Customer Appreciation 

Showing client appreciation can take many shapes and sizes. Here are some inspiring examples of companies that demonstrate creative ways to express gratitude to their customers every day of the week.

Marker’s Mark

Maker’s Mark, a renowned bourbon company, has a highly acclaimed ambassador program designed specifically for its most loyal and dedicated customers. This esteemed program offers a range of unique and exclusive perks that set it apart from other loyalty initiatives. 

One of the most distinctive benefits is the opportunity for customers to have their name emblazoned on a barrel of aging bourbon, creating a personalized and tangible connection to the brand. Additionally, ambassadors gain access to exclusive merchandise, including limited-edition items and specialty products that are not available to the general public.


WestJet, a Canadian airline, went above and beyond to spread holiday cheer with a heartwarming customer appreciation campaign. During the festive season, they orchestrated a surprise gift-giving initiative that left passengers feeling delighted and valued.

As passengers boarded their flights, they were unaware of the special treat that awaited them. WestJet’s team had carefully curated a selection of thoughtful gifts, including cuddly teddy bears, engaging books, and other delightful surprises.


By giving customers a say in the creation of new designs through a voting process, Squishable, a stuffed animal pillow brand, fosters a sense of ownership and empowerment, making its customers feel seen, heard, and valued.

Through their Project Open Squish contest, customers can submit and vote on their favorite designs, giving them a sense of ownership and control. This unique approach makes customers feel valued and appreciated as they get to decide which designs will be turned into cuddly, squishy pillows.


AT&T took customer appreciation to the next level by creating a unique and personalized experience for its loyal customers. The company’s innovative approach involved forming a “house band” of talented musicians who starred in customized thank-you videos. 

To make it even more special, customers were invited to share their own stories and reasons why they thought the musicians were “awesome” by submitting videos. The campaign’s success was a testament to the power of personalized engagement and the impact it can have on building strong, lasting relationships with customers.

📚Also read: Inspiring Customer Service Examples from Top Brands


Showing customer appreciation is a vital aspect of building strong, loyal relationships with your customers. By implementing the above customer appreciation ideas, gifts, and phrases, you can demonstrate your gratitude and make your customers feel valued, heard, and respected.

Customer appreciation is not a one-time event but an ongoing process that requires consistent effort and creativity. Whether it’s a simple “thank you” or a grand gesture, your customers will appreciate the thought and effort you put into making them feel special.

By doing so, you’ll not only build a loyal customer base but also create a positive, memorable experience that will set your brand apart from the competition. 

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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