Skip to content

18 Best CRM Software in Europe



Best CRM Software in Europe

In today’s world of rapid business advancement and the era of leveraging competition, implementing an efficient CRM system is not a luxury but a necessity.

As European businesses carry on dominating the global market, they need to apply an effective CRM tool which will help them manage the sales, marketing, and customer service processes together with offering business important and beneficial data to guarantee their growth and revenues.

In this article, we will explore the Best CRM Software for Europe and present the most effective software solutions that can contribute to your market success in Europe.


  • A CRM can be used to maintain long-term relationships with customers, which are highly valuable in today’s rapidly growing European economy.
  • PipeDrive, EngageBay, Capsule CRM, Microsoft Dynamics 365, SAP CRM, Insightly, and are among the top CRM software available in Europe.
  • Using CRM software enables companies to operate on customer relations, prospecting, and sales and analyze customer information to retain customer satisfaction and loyalty.

CRM Software in Europe: At a Glance

Here’s an overview of the best CRM software in Europe:

CRM SoftwarePricingFeatures
Pipedrive$14 per user/monthly for basicLead and deal management with customizable pipelines, Contact management with detailed profiles, Activity tracking and reminders, Sales forecasting, and goal-setting
EngageBay$12.74 per user/monthly for basicContact Management, Deal Management, Sales Automation, Reporting and Analytics$9 per user/monthly for basicDrag-and-drop functionality for easy task management, Task assignments, due dates, reminders, and notifications, Time tracking for tasks, Templates for different project types and workflows
Microsoft Dynamics 365$70 per user/monthly for essentialCustomer data management with a 360-degree customer view, Sales automation for lead management, opportunity tracking, quote generation, Marketing automation for campaign management, lead nurturing, and email marketing
Creatio$25 per user/monthly for growthCustomer management with 360-degree customer view, Sales force automation for lead, opportunity, and pipeline management, Marketing automation for campaign management, email marketing, lead nurturing, Service and support case management
SAP CRM$75 per user/monthly for cloudSales force automation for lead, opportunity, and pipeline management; Marketing automation for campaign management, email marketing, lead nurturing, Service, and support case management; customer data management with a 360-degree customer view
MarketoContact Marketo for PricingCampaign and journey automation workflows, Lead management and nurturing, Audience segmentation and targeting, Scoring, routing, and alerts for leads
ActiveCampaign$15 per user/monthly for starterBuilt-in CRM for contact and deal management, Contact and lead scoring, Sales automation and routing, 1:1 email capabilities for sales engagement
Insightly$29 per user/monthly for plusContact management with a 360-degree customer view, Lead management and lead routing, Opportunity and pipeline management, Project management with a “Project Runway” visual timeline
Vtiger CRM$30 per user/monthly for one growthContact Management, Lead Management, Account Management, Opportunity and Pipeline Management
Capsule CRM$18 per user/monthly for starterContact Management, Sales Pipeline Management, Workflow Automation, Email Management
BirdeyeContact Birdeye for PricingReview Management, Listing Management, Team Chat, AI Integration
SlickText$29 per user/monthly for basicCampaign Management,  Engagement Management, Campaign Analytics, Auto-responders
Zendesk$19 per user/monthly for sales teamLive Chat, Knowledge Base, AI, Chatbots, Conversion Support, Help Desk Automation
Firmao CRM$21 per user/monthly for standardBudgeting Tracking, Capacity Tracking, Cost Tracking, Tasks Management
Close$59 per user/monthly for start-upLead Management, Contact Management, Email Tools, Phone Call Tools
YetiForce CRMContact YetiForce for PricingCloud Computing, Developer API, Inventory Management, Private Cloud
1CRM$13 per user/monthly for start-upCustom Reporting, Project Management, Marketing Automation, Mobile CRM

18 Best CRM Software in Europe of 2024

There are many CRM software, and you might be wondering which CRM is good for you or your business. We will be listing top 18 CRM software for you based on their capabilities, features, pricing, and limitations. 

1. Pipedrive

Pipedrive is a highly advanced customer relationship management (CRM) software solution developed for sales professionals. Since Pipedrive focuses on simplicity and user-friendliness, it offers suitable tools for organizing the sales pipeline and deals, as well as the necessary analytics.

Pipedrive CRM Software

Because of Pipedrive’s special way of showing sales information, team members can easily use the system to prioritize their tasks, identify potential problems, and make informed decisions to boost sales.


  • Visual Pipeline
  • Track Communication
  • Smart Contact Data
  • Workflow Automation
  • All-in-One Detail View


PlanPrice per User/Month


  • No Customer Invoicing: Pipedrive does not support customer invoicing, which means users need to use another solution to close sales.
  • No Estimate Generation: Pipedrive does not allow the creation of estimates and sending them directly to customers. Users need to use another tool for this purpose.
  • Frequency Limits: Pipedrive has frequency limits on automation to prevent loops and ensure optimal performance. 
  • Rate Limiting: The Pipedrive API has a rate limit of 2 seconds for both authentication methods. 

2. EngageBay

EngageBay is a marketing, sales, and services automation tool which can assist companies and big organizations to achieve their aims and goals. EngageBay helps organizations to deal with their customer relations and sales funnels, create web-based marketing campaigns, and provide outstanding customer support.

EngageBay CRM Software

Using EngageBay’s tools, such as CRM, lead generation, and email marketing, businesses can improve their processes and make more money. These tools help businesses to work more efficiently, understand their customers better, and sell more products or services. 


  • Marketing Automation
  • Sales Automation
  • Customer Support
  • Task Management
  • Email Templates


PlanPrice per User/Month


  • User Interface: The user interface can be difficult to navigate, which may require some users to adjust to the platform’s layout and functionality.
  • Storage Limitations: Capsule CRM has a 20GB per user storage limit, which can be a limitation for businesses with large databases or extensive contact lists.
  • Limited Customization: While Capsule CRM offers some customization options, it may not be as extensive as other CRM tools, which can be a limitation for businesses with specific needs.
  • No Advanced Security Features: Capsule CRM does not offer advanced security features such as two-factor authentication, which can be a limitation for businesses that require high levels of security.

3. Capsule CRM

Capsule CRM is an advanced, compact web-based system enabling the organizing of companies, developing and maintaining close relationships, and managing sales leads effectively. Capsule offers everything you need and can bring the contact list, sales funnel, automation, and more.


Businesses can run efficiently and achieve revenue goals using Capsule’s features and app integrations with QuickBooks, Gmail, Outlook, and many other apps.


  • Contact Managemen 
  • Agenda and Calendar
  • Sales Flow Management
  • Intelligent Reports
  • Customization


PlanPrice per User/Month


  • Limited Contact Support: Capsule CRM’s free plan is limited to 2 users and 250 contacts, which can be a limitation for businesses with larger teams or more extensive contact lists.
  • Limited Reporting: Capsule CRM’s reporting capabilities are limited compared to other CRM tools, which can be a limitation for businesses that require detailed analytics and insights.
  • No Advanced AI Features: Capsule CRM’s AI features are limited compared to other CRM tools, which can be a limitation for businesses that require more advanced AI capabilities.
  • No Workflow Automation: The free plan of Capsule CRM does not support workflow automation, which can be a limitation for businesses that require automated processes to streamline their workflow.
📚Here’s a definitive list: Best Collaborative CRM Systems

Best CRM Software for Enterprise Sales

4. Microsoft Dynamics 365

Microsoft Dynamics 365 is an online business management solution based on enterprise resource planning (ERP) and customer relationship management (CRM) concepts. It provides integrated business functionality for management.

Microsoft dynamic 365 CRM Software

Dynamics 365 can be implemented in such a way that an organization is free to use only certain aspects of Dynamics 365 and later on can add new aspects as well, which is quite nice. Also, the application integrates with other Microsoft products, such as Office 365 and Power BI, which creates a smooth and convenient design for the product.


  • Integration with Microsoft Products
  • Low-Code PlatformAI-Powered 
  • Workflow AutomationBusiness 
  • Intelligence and Analytics
  • Unified Operations Plan


PlanPrice per User/Month
Dynamics 365 Plan$210
Unified Operations Plan$190
Customer Engagement Plan$115
Dynamics 365 AI Apps$50


  • Complexity: Their system can be complex to implement and configure, requiring significant IT resources.
  • Cost: Their pricing model can be expensive, especially for larger organizations or those requiring advanced features.
  • Limited Customization: While the low-code platform offers some customization options, it may not be sufficient for businesses with highly specific needs.
  • Integration Challenges: Integrating Dynamics 365 with other systems can be challenging, especially for those without extensive IT experience.
  • Limited Mobile Support: While Dynamics 365 supports mobile devices, it may not offer the same level of functionality as the desktop version.


SAP CRM is an end-to-end customer relationship management system that allows an organization to manage multiple touchpoints and multi-channel communication. SAP CRM is an application that comes under the SAP Business Suite and helps to map the customer, his requirements, and his behavior.

SAP best crm software in europe

SAP CRM definitely offers you the best set of tools and functions to fulfill the goals of companies’ sales, marketing and customer support divisions, achieving high revenues, customer faith, and, finally, efficiency.


  • Single Customer View
  • Budget Planning
  • Audience Identification
  • Multichannel Campaigns
  • Centralized Inventory View


  • You need to contact SAP CRM to know about their pricing.


  • Web UI: Their web UI is outdated and hard to use and customize.
  • Integration Complexity: Integration with other SAP products can be complex, leading to higher implementation and support costs.
  • Hybrid Model: Implementing a hybrid model with other CRM solutions can lead to a complex CRM landscape and higher costs.
  • Pricing: Their pricing model is not powerful, and users may need to use additional tools for specific features.
  • Support: Support can be inconsistent, with some users reporting poor customer service and long resolution times.

6. Creatio

Creatio CRM is an innovative solution in the sphere of customer relationship management aimed to facilitate sales, marketing, and customer service procedures. As an intelligent and integrated CRM system, it offers the tools to organize customer interactions, support business processes, and analyze customers’ data.

Creatio best crm platform in europe

Creatio CRM enables companies to increase the value of their consumer relationship and optimize sales processes, and customer retention by using artificial intelligence automation. In addition, this CRM can assist with digitalization, increase revenues, and gain a competitive advantage.


  • Sales Pipeline Automation
  • Automation
  • Reporting
  • Customization
  • Integration


ProductPrice per User/Month
Sales Creatio$25
Marketing Creatio$72.92
Service Creatio$35
Studio CreatioContact Sales for a quote


  • Expensive: Their software suite is pricey, especially for larger organizations or those requiring advanced features.
  • Limited Integration: Lacks extensive integration with social media platforms.
  • Complex Setup: Setting up the platform initially can take a significant amount of work, requiring significant IT resources.
  • Limited Customization: While the low-code platform offers some customization options, it may not be sufficient for businesses with highly specific needs.
  • Integration Challenges: Integrating Creatio with other systems can be challenging, especially for those without extensive IT experience.

Best CRM Software for Marketing Automation

7. Marketo

Marketo CRM is a customer relationship management solution that uses features of marketing automation and sales force automation to enable businesses to manage customer relations where revenues can be sourced.

Marketo best crm software in europe

As Marketo CRM can be integrated easily into other CRM platforms, it provides a full picture of the customer’s path, thus giving business organizations an opportunity to make corrections on their strategies and meet the needs of the customers as required.


  • Web Forms
  • AI-Powered Content Suggestions
  • Marketo Sales Connect
  • Campaign Control
  • Customer Segmentation


  • You need to contact Marketo to know about their pricing.


  • Email templates: Don’t have a drag-and-drop feature.
  • Mobile app: Their mobile app has limited features compared to the web version.
  • Reports and analytics: Limited analytics and reporting functionality without additional extensions.
  • Pricing: Steep jumps in pricing between tiers, with each tier unlocking new features.
  • Landing page and form builder: Clunky and difficult to use compared to competitors.

8. ActiveCampaign

ActiveCampaign is an open, integrated, and complete marketing automation system that aims at providing end-to-end solutions to businesses of all sizes for achieving improved growth and increased revenues through targeted and personalized customer engagement.

activecampaign best crm software in europe

Some of the unique additional capabilities of ActiveCampaign include conditional branching, behavioral follow-up, and forecasting for more relevant and timely messaging. Through sales, marketing and customer service automation ActiveCampaign helps create high value relationships that can in turn increase value through sales and service.


  • Visual Marketing 
  • Automation Builder
  • Email Marketing
  • List Management and Segmentation
  • Lead Scoring
  • Landing Pages


PlanPrice per User/Month


  • No Free Plan: ActiveCampaign does not offer a free plan, which may be a limitation for small businesses or those on a tight budget.
  • Overwhelming Features: Their platform’s advanced features can be overwhelming for users who only need basic email marketing capabilities.
  • Lack of Advanced Functions: ActiveCampaign does not offer advanced functions for specialized tools like landing pages, CRM, and customer support, which may require separate tools for optimal performance.
🧐You might find this interesting: Best CRMs for Customer Service

9. Zendesk

Zendesk is a complete platform for managing multi-channel customer communications through phones, chats, email, social media, and others. All customer interactions are seen in a single, convenient location, so you can monitor support requests, respond to customer questions, and assess the work of customer service agents’ performance.


Zendesk combines ticketing, chat, phone, and knowledge base features to help businesses of all sizes improve their customer support. It makes it easier for support agents to do their jobs and gives companies more information about what their customers want and need.


  • Ticketing System
  • Automation
  • Reporting
  • Customization
  • Integration


PlanPrice per User/Month
Suite Team$69
Suite Growth$115
Suite Professional$149
Suite EnterpriseContact Zendesk for pricing


  • Limited Integration and Scalability: Zendesk’s integration capabilities are limited, making it less scalable for businesses requiring extensive customization or integration with other systems.
  • Dependence on Internet Connection: Zendesk’s reliance on a stable Internet connection can lead to performance issues, data loss, and accessibility concerns.
  • Lack of Centralized Information: Zendesk lacks a centralized location for organizing tickets and documenting issues for business users, making it difficult to track and identify patterns in client inquiries or problems.

Best CRM Software for Customer Support

10. Insightly

Insightly is a powerful customer relationship management (CRM) platform designed to help businesses of all sizes manage their sales, marketing, and customer service activities in a single, intuitive solution.

insightly best crm software in europe

Insightly provides the function of contact and project management and sales pipeline tracking. It also provides customizable various workflows that help facilitate business processes, automate the workload, and give clients valuable tips when it comes to decision-making.


  • Sales Pipeline Management
  • Project Tracking
  • Marketing Automation
  • Customer Service
  • Reporting and Dashboards


PlanPrice per User/Month


  • Free Plan Restrictions: Their free plan is limited to two users and 2,500 records, making it less suitable for growing or larger organizations.
  • Mobile App Limitations: Their mobile app has limitations on offline data access.
  • Scalability Concerns: Their free plan’s limited features and the need to pay for higher tiers may make Insightly less ideal for organizations that want a scalable CRM solution without paying for a higher tier.

Best CRM Software for Integration and Customization

11. CRM is a customizable platform that enables teams to manage their sales pipeline, clients, and accounts in a single, intuitive solution. With, users can create a tailored workflow that adapts to their unique needs, including assigning account managers, tracking points of contact, and managing contract start and end dates.

Monday CRM Dashboard

The platform also features a World Clock, location column, and tags column to link together multiple boards and provide a 360-degree view of customer interactions. Additionally,’s number column and formula column can be used to create forecasts according to a team’s workflow.


  • Customization
  • Automation
  • Integration
  • Dashboards
  • Security


PlanPrice per User/Month


  • Scalability Issues: has limitations on the number of items and subitems that can be stored, which can cause performance issues and make it difficult to manage large projects.
  • Per-User Pricing: The platform uses tiered, per-user pricing, which can be costly for larger teams or enterprises. Additionally, the more valuable features are in higher-priced plans, which may deter some small businesses.
  • Integration Problems: Although integrates with several popular tools, some users desire additional integration options, such as with Salesforce, Sharepoint, and other third-party applications.

12. Vtiger CRM

Vtiger CRM is a comprehensive customer relationship management tool that is utilized for the sale, marketing, and customer support of a business enterprise and consolidates all these aspects under a single roof.

Vtiger CRM

The platform offers a range of features, including contact and account management, sales pipeline management, marketing automation, and customer support ticketing, as well as integrations with popular business applications such as email, calendar, and phone systems.


  • Sales Enablement
  • Pipeline Management
  • Analytics and Intelligence
  • Sales Engagement
  • Helpdesk Automation


PlanPrice per User/Month
One PilotFree
One Growth$15
One Professional$42
One Enterprise$58


  • Complex Learning Curve: The platform can be complex for new users, requiring time to learn and navigate the interface.
  • Absence of Document Preview: Vtiger CRM does not have a document preview feature, requiring users to download documents to view content.
  • Feature Limits: The free plan has limits on users and records, and the paid plans have limits on specific features that can be overcome with add-ons.
📖Take a look at: Best CRM Software Examples and Their Use Cases

13. Firmao CRM

Firmao CRM is a solution for managing sales, marketing, and customer service in the cloud. It includes web applications for contact and/or lead management, sales pipelines, marketing automation, and customer support ticketing.

Firmao CRM

Firmao CRM also provides advanced analytics and reporting capabilities, enabling businesses to gain valuable insights into customer behavior, track performance, and make data-driven decisions.


  • Customization
  • Security
  • Automation
  • Dashboards
  • Integration


PlanPrice per User/Month
One PilotFree
One Growth$15
One Professional$42
One Enterprise$58


  • Customization Limitations: Customizations are available but require additional payment.
  • Technical Support: Limited technical support hours.
  • Integration Limitations: Integration with specific platforms or systems may require additional setup or configuration.
  • Mobile Support: Limited mobile app support for Android and iOS devices.

Best CRM Software for Multi-channel Communication

14. Birdeye

Birdeye CRM is a comprehensive solution that helps companies to track their online reputation and listen to its customers and sell more effectively through the review features, feedback tools, social channels, and customer touchpoints.


It helps identify a variety of reviews and, therefore, identifies where to focus and leverage favorable reviews to answer them. It also provides higher analysis and continuous real-time statistics to measure the progress trends and develop conclusions.


  • Sales Pipeline Management
  • Project Tracking
  • Marketing Automation
  • Customer Service
  • Reporting and Dashboards


PlanPrice per User/Month
PremiumContact Birdeye for pricing


  • Limited Customization Options: Offers limited customization options for the Standard and Professional plans.
  • Limited Integration Options: The platform integrates with major review platforms and top ERP, PMS, POS, and CRM systems but may have limited integration options for specific industries or systems.
  • Limited Support Options: Birdeye offers limited support options, including phone, chat, FAQ, and forum support, but does not include 24/7 live support.
  • Limited Training Resources: It offers limited training resources, including documentation, in-person training, live online training, videos, and webinars.

15. SlickText

SlickText is a text message marketing platform that helps businesses connect with customers and drive revenue through personalized, targeted campaigns. It allows users to create and send mass texts, automate workflows, and track performance in real time.


SlickText offers customizable templates, subscriber management, and CRM/e-commerce integrations to help businesses increase engagement, promote offers, and drive sales through SMS marketing with high open, click-through, and conversion rates.


  • Text Messaging
  • Picture Messaging
  • Rollover Texts
  • Smart Links
  • Automated Workflows


  • You need to contact SlickText to know about pricing.


  • Character Limit: They have a character limit for some plans.
  • Limited Integration Options: Limited integration options are available for specific industries or systems.
  • No Advanced Features: Advanced functionalities, features, and integrations are buried within the platform, making it harder for most people to find and use.
  • No Custom Forms: Users cannot use their own forms even if they are built on WordPress.

Best CRM Software for Sales Teams

16. Close CRM

Close CRM Solutions is exclusive to sales and is designed to optimize the sales process, increase efficiency, and drive sales revenue for a business. By providing a robust set of tools and features, Close CRM enables sales teams to manage leads, contacts, and opportunities from a single, intuitive interface.

Close CRM software

With its automated workflows, customizable pipelines, and advanced analytics, Close CRM empowers sales professionals to focus on what matters most – building strong relationships and closing deals. 


  • Lead and contact management
  • Custom fields and pipelines
  • Multichannel inbox
  • Task management 
  • Email automation


PlanPrice per User/Month


  • Limited Pipeline: There is a maximum of 10 pipelines on the Professional plan.
  • Information: Lack of specific details on some product features.
  • Learning Curve: Potential learning curve for new users.
  • Free Plan: No free plan is available for small teams.

Best Open-source CRM Software

17. YetiForce CRM

YetiForce CRM is an open-source, customizable platform for sales, marketing, and customer service. It offers features like contact management, sales pipeline tracking, marketing automation, and customer support ticketing, helping businesses of all sizes manage activities effectively.

YetiForce CRM

It provides users with convenient navigation, multiple monitoring and reporting options, and compatibility with other software tools that allow businesses to automate processes, improve employees’ cooperation, and make wise decisions based on up-to-date information. 


  • Contact and lead management
  • Opportunity and sales pipeline management
  • Email integration and marketing automation
  • Project management and task tracking
  • Calendar and event scheduling


  • You need to contact YetiForce CRM to know about pricing


  • Comprehensive Document: Lack of comprehensive documentation and training resources.
  • Updates: No automatic updates; requires manual updating
  • Learning Curve: Steeper learning curve for non-technical users
  • Server Requirement: Server requirements for on-premise deployment

18. 1CRM

1CRM is a comprehensive CRM platform for SMBs, offering an all-in-one solution with features like contact/account management, sales pipeline tracking, marketing automation, and customer support ticketing to streamline sales, marketing, and customer service operations.

1CRM best crm software in europe

1CRM offers a well-organized user interface, configurable process management, and integration solutions to optimize the work, improve cooperation, and base decisions on metrics and analytics. It also includes comprehensive and enhanced reporting and analysis to understand the customer as per his or her needs and preferences.


  • Contact and lead management
  • Opportunity and sales pipeline management
  • Email marketing and campaign management
  • Project management with Gantt charts and timesheets
  • Order management with quotes and invoicing


PlanPrice per User/Month
Free Startup$0


  • Limited Users: Free edition limited to 3 users only
  • Too Many Features: Some users find the breadth of features overwhelming for just CRM needs
  • Technical Expertise: Customization and integration may require technical expertise
  • Documentation: Limited documentation and training resources
🤔Check it out: Types of CRM and How to Choose the Best One for Your Business

Wrapping Up!

The European CRM application solutions are available for different sectors with common interests in different industries, such as retailing, manufacturing, telecommunications, and many more. It is crucial for businesses to have good CRM software to follow up on customer relations. 

When choosing the right CRM software in Europe, it is important to consider factors like scalability, flexibility, integrations, mobility, and data security. This will help you choose the right CRM software that will meet your business’s overall needs.

In other words, using CRM software enables companies to operate on customer relations, prospecting, and sales and analyze customer information to retain customer satisfaction and loyalty. With CRM software solutions such as Pipedrive, Engagebay, Close CRM, YetiForce, etc., companies can improve their marketing, sales, and customer service.


How do I choose the right CRM for my business?

To select the ideal CRM software for your business, follow these key steps:

  1. You should know what you are looking for in life, particularly your business.
  2. As with any endeavor, the cost is of great importance and is the key to defining goals and objectives.
  3. Check on the usability of the software, based on the ease of getting round with it or the Usability of the software.
  4. That said, try to identify other integrated systems or tools, if any, here.
  5. Check on all details concerning the security of the software as well as the privacy of all the data that may be entered on it, to conform to your business requirements.

Are there free CRM options available?

Yes, there are free CRM options available like 1CRM and But you should know that free CRM has limited users and they don’t have features seen in paid services.

How does CRM software improve customer relationships?

The automation of the system, the tracking of the subject’s behavior, and the sentiment analysis options allow you to identify the possible problems with the clients on time, resolve them quickly, and minimize the chances that they will develop into significant issues. Hence improved customer relationships.

What are the key features to look for in CRM software?

The key features to look for in CRM software typically include: 

  • Contact and Account Management
  • Sales Automation
  • Marketing Automation.
  • Customer Service and Support
Follow our newsletter !
Subscribe to our newsletter & stay updated for the latest news.
Author Image

Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

Related Blogs