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The Best Time To Send An Email In 2024

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The Best Time To Send An Email

Are your email campaigns struggling to achieve your desired engagement rates? 😣

This may be because you are sending emails at the wrong time. Sending emails at the wrong time results in lower open rates, reduced click-throughs, and missed opportunities to connect with your audience.

Hence, if you want your marketing email strategies to be effective, you must send them when people are most likely to check their inboxes. By choosing the right time, you can achieve high open rates and click-through rates (CTR).

So, what’s the best time to send an email? 🤔

The answer to this question is in this blog. This blog will explore the right time to send an email and email campaign blast. We will also explore the worst time to send an email and tips to consider to get higher email open rates.

🔑 KEY HIGHLIGHTS:

  • The best time to send email is between 9-11 AM.
  • The best email time depends on audience behaviors, engagement, and campaign effectiveness.
  • The worst time to send emails is late at night when recipients are less likely to check their inboxes actively. 
  • The worst time to send an email campaign is on weekends, especially Saturday and Sunday when most people are off work.
  • Email sending matters for your business because it impacts communication, customer engagement, and the success of marketing campaigns.
  • To achieve higher email open rates, focus on crafting clear and personalized subject lines for the audience’s interests and needs.

Why does email sending matter for your business?

Email sending matters for your business because it’s a direct and efficient way to communicate with customers, partners, and stakeholders. Through email, you can share important information, updates, promotions, and customer service responses, which helps maintain engagement and build relationships.

Effective email communication enhances marketing efforts by reaching a targeted audience right in their inbox. This increases brand visibility, drives traffic to your website or store, and boosts sales. 

Additionally, the ability to personalize messages based on customer preferences and behaviors makes email campaigns even more effective, making email an essential tool in your overall marketing strategy.

Email benchmarks for different industries

Use email benchmarks for different industries to make informed decisions about your email campaigns. These benchmarks vary widely and are affected by audience engagement, content relevance, and email enrichment

IndustryOpen RatesClick-Through RatesClick-To-Open RatesUnsubscribe Rates
Education 28.5%4.4%15.7%0.2%
Healthcare services23.7%3.0%13.4%0.3%
Financial Services27.1%2.4%10.1%0.2%
Agriculture, Forestry, Fishing, Hunting27.3%3.4%12.5%0.3%
Advertising & Marketing20.5%1.8%9.0%0.2%
Consumer Packaged Goods20%1.9%11.1%0.1%

The table provides email marketing performance across various industries, highlighting the industry-specific trends significantly influencing email marketing effectiveness. 

The education sector leads with a 28.5% open rate, showing strong engagement with email content. It is followed closely by healthcare services at 23.7% and financial services and agriculture at 27.1% and 27.3%, respectively. 

In terms of click-to-open rates, the education sector maintains its lead with 15.7%, followed by healthcare services at 13.4% and agriculture at 12.5%.

Across all industries, unsubscribe rates remain consistently low, ranging from 0.1% to 0.3%. This minimal disengagement underscores the positive reception of email marketing efforts.

🔥 Related: Texting vs Email: Which One is Better for Business

What is the best time to send emails?

The best time to send emails is between 9 – 11 AM. This time avoids the morning rush, catches people before they get busy with their mid-day tasks, and aligns with the time people are about to finish their work.

According to research done by GetResponse, if you want to achieve high open and click rates on your email, you should consider two-time slots: early in the morning (4-6 AM) and late afternoon (5-7 PM). This time coincides with when your recipients wake up or are about to end their workday. Also, inboxes are usually less cluttered during this time, so you’ll have a better chance of getting their attention.

best time to send email stats

Nonetheless, you could ask your recipients for their suggestions or choose a time based on your experience and your audience’s preferences to send emails at the best time.

What is the worst time to send emails?

The worst times to send emails typically include late at night and all time during weekends. Late-night emails might get buried in the morning influx of emails.

Moreover, weekends are generally considered downtime for work-related activities, so emails sent then might not receive immediate attention or be forgotten when recipients return to work. It’s essential to consider the habits and schedules of your specific audience when determining the worst times to send emails.

Which is the best day to send an email campaign?

Many studies, including one by GetResponse, suggest that Tuesday and Thursday are generally the best days to send email campaigns.

best day to send emails

Even though many people belief that Monday is optimal to send an email campaign due to it being the start of the week, Tuesday tends to perform better. This is likely because Monday mornings are often busy with a backlog of emails, whereas by Tuesday, inboxes are clearer. 

Similarly, Thursday is effective as people are focused on completing tasks before the weekend. However, the ideal day can vary depending on your audience and industry. Regularly testing and analyzing engagement data is essential for refining your email marketing strategy.

What is the worst time to send an email campaign?

The worst time to send an email campaign generally includes holidays and peak vacation periods when people are likely to be away from work or focused on personal activities. For example, major holidays like Christmas and New Year’s and long weekends or summer vacation periods. 

During these times, recipients may be less likely to check their emails regularly or may prioritize personal activities over business-related communications. This can result in lower engagement rates for email campaigns.

To make your email campaign more effective, schedule sends during times when recipients are actively engaged with work and professional communications, avoiding peak downtime periods. This strategic approach can boost engagement and response rates.

😀 Read More About 13 Best AI Outreach Tools for Emails and Calls

How to get higher email open rates?

To get higher email open rates you need to focus on crafting compelling subject lines, delivering valuable content, choosing the best email sending time and day.

1. Use advanced reporting and analytics tools

The first thing you can do to get higher email open rates is to gain deeper insights into your email campaigns’ performance. Track and measure key metrics like open rates, click-through rates, and conversion rates to know the effectiveness of your email marketing strategies and make changes.

You can consider using email marketing platforms that come with advanced reporting and analytics features to track these metrics. More than that, email marketing software offers several other features, such as automation, segmentation, A/B testing, etc., to make email marketing more effective.

2. Leverage Email Marketing Automation

Email marketing automation is a reliable and efficient tool that enhances business productivity. It makes campaign management easier for modern businesses from start to finish. This includes automating tasks such as email scheduling and audience segmentation. 

It also helps deliver personalized content at optimal times, nurturing leads and improving engagement with minimal manual effort. This automation saves time, provides timely email delivery, and increases both engagement and conversion rates.

3. Refine Your Subject Lines

Refine your subject lines to capture attention and improve open rates. A compelling subject line, when clear, concise, and relevant to the content of your email, empowers you to entice recipients to click and engage with your message, making you a knowledgeable marketer.

This can be achieved through strategies such as using personalized language and posing intriguing questions. This trust is critical to driving higher open rates and overall campaign effectiveness, making your audience feel secure and confident.

4. Run A/B Testing Campaigns On Everything

Run A/B testing campaigns on various elements like emails, including subject lines, content formats, visuals, and call-to-action buttons. This testing allows you to compare performance metrics and identify what resonates best with your audience. The compared data allows you to optimize your email campaigns for higher engagement and conversion rates.

Furthermore, A/B testing is a powerful tool that provides valuable insights into consumer behavior and preferences. This enables marketers to refine their campaigns, focusing on what drives better response rates, timing, layout, or content strategy.

How to measure the performance of your email sends?

To measure the performance of emails effectively, follow these steps: 

  • Open Rates: You should track how many recipients open your emails. A higher open rate indicates that many people open your email campaign.
  • Click-Through Rates (CTR): Measure the number of recipients who click on links in your email. This indicates engagement with your content.
  • Conversion Rates: You should measure how many recipients took the desired action (e.g., filling out a form or purchasing) after clicking through your email.
  • Bounce Rates: Track how many emails were undeliverable. High bounce rates may indicate issues with your email list or sender reputation.
  • Unsubscribe Rates: Monitor the number of recipients who opt out of receiving future emails. High unsubscribe rates may signal a need to adjust content or frequency.
  • A/B Testing Results: Conduct the A/B testing. The A/B testing results help you optimize future campaigns and compare performance metrics between different email variations (e.g., subject lines and content formats).
👓 Read More: How to Send an Email to a Phone Number: 7 Steps

Conclusion

The best email time depends on audience behaviors, engagement, and campaign effectiveness, but 8-10 A.m. and 4-6 PM are considered the best times to send emails. Likewise, Tuesday and Thursday are considered the best days to send an email. The worst time and day to send an email campaign is during the night, office hours, and weekdays. 

Similarly, to get higher email open rates, you need to consider using advanced reporting and analytics tools, refining your subject lines, and running A/B testing. These strategies empower businesses to tailor their email marketing efforts to meet audience preferences and industry standards effectively.

FAQs

When is the best time to send an email?

The best time to send emails is between 9-11 AM. However, the best time to send an email varies depending on your audience’s preferences.

Is it nice to send emails during the night?

No, it isn’t a nice idea to send emails at night. Sending emails at night results in lower recipient engagement outside regular business hours. Scheduling emails during the daytime increases the likelihood of active inbox engagement.

When is the best time to send B2B emails?

The best time to send B2B (business-to-business) emails is typically mid-morning on weekdays, between 9 AM and 11 AM. 

What time are most emails read?

Most emails are typically read and engaged during mid-morning on weekdays, around 10 AM. This time strikes a balance after the initial morning rush and before the distractions of lunchtime and afternoon meetings, making it optimal for higher open and engagement rates.

Which is the best time to send an email, Monday or Tuesday?

Tuesday is generally the best day to send emails between Monday and Tuesday. Mondays can be hectic with catching up on emails from the weekend and planning for the week ahead, which might reduce engagement.

Tuesday allows professionals to settle into their workweek routine, making them more likely to engage with emails. Aim for mid-morning on Tuesday for optimal open and response rates.

When is the best time to send an email blast?

The best time to send an email blast is Tuesday, Wednesday, or Thursday mornings, which avoids Monday’s rush and Friday’s slowdown and optimizes engagement.

Aim for mid-morning, around 10 AM, when recipients are actively checking emails, and consider testing to refine timing for your specific audience’s optimal response.

What are the excellent open rates of email campaigns?

Excellent open rates for email campaigns typically exceed 30% to 40% or more. Achieving such rates suggests that your emails are highly engaging, relevant to your audience, and have effective subject lines that prompt recipients to open them.

Which is the worst day to deliver an email?

Sunday is the worst day to deliver an email because many people are away from work or focused on personal activities, resulting in lower engagement rates than weekdays.

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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