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Automatic Callback: Call Center System Feature To Improve Customer Experience



Automatic Callback to Improve Customer Experience

Are you looking to improve your customer service and reduce the number of abandoned calls?

Imagine having the ability to freeze time and receive a callback instead of waiting in line again. This is exactly what automatic callback does, and it’s reshaping the call center industry.

Automatic callbacks offer a win-win solution for both customers and businesses. For callers, they offer the convenience of scheduling a callback at their preferred time. For companies, they help retain customers by ensuring they receive timely assistance.

In this blog, we’ll explore automatic callbacks: their benefits for customers, potential drawbacks, and practical tips for optimizing this system effectively. We’ll also discuss real-world use cases to illustrate its effectiveness in enhancing customer experience.

Let’s begin!👇


  • Automatic callback is a feature in a call center system that allows callers to choose a specific time to be called back instead of waiting on hold.
  • Automatic callback benefits customers by providing convenience, reducing wait times and frustration, and improving first-contact resolution.
  • The cost of an automatic callback system can vary depending on factors like the provider and features. It is often included in the basic call center software plan.
  • The drawbacks of automatic callbacks include delayed response time, technical glitches, inconvenient callback timing, limited representatives, and privacy concerns. 
  • To optimize automatic callback, companies should integrate it with CRM, offer callback scheduling, provide status updates, train agents, and implement risk management strategies.

What Is Automatic Callback?

Automatic callback is a callback feature of call center software that allows callers to choose a specific time to be called back from customer service instead of waiting on hold in a virtual phone queue. This service is typically offered to customers who have been waiting on hold for a specific duration. 

With an automatic callback feature, customers avoid waiting in the phone queue for an available agent. It also ensures that customers are connected to an agent when one becomes available. The automatic callback feature in the IVR system further enables customers to schedule appointments for callbacks at convenient times.

How Does Automatic Callback Work

The working mechanism of the automatic callback begins when the customer reaches a particular business by phone and is put on hold or placed on a list with those waiting to be served. This process either postpones a call for a certain time or terminates it. However, to avoid abandoned calls, the caller is offered to wait for a callback. 

If the waiting time is longer, the customer will have the facility to set up an automatic callback feature. Meanwhile, the process is normally done by using an Interactive Voice Response(IVR) system on the telephone. Call centers offer automatic callback facilities to customers to save their time instead of waiting for the call.

After opting for the queue callback, the agent will call the customer back and transfer the call to the next available agent. Meanwhile, the agent who communicates with the customer will have all the information concerning the customer or the reason the customer initially called.

Benefits of Automatic Callbacks For Customers

A callback system can enhance customer satisfaction by increasing convenience, reducing frustration, and resolving customer problems quickly.

Some  benefits of automatic callbacks for customers are:

  • Improved Customer Satisfaction: Automatic callback prevents customers from becoming frustrated and potentially leaving due to long wait times. With the call-back option available, they don’t have to wait in a queue, which directly impacts their satisfaction.
  • Increased Convenience: Using the automatic callback feature, the customers also have time control, as they can decide when to be called back by the agents. They can select the most appropriate time that suits their schedule rather than waiting on hold during the business’s operating hours.
  • Reduced Abandonment Rates: If customers spend considerable time in the queue, they terminate the call and are not connected to the agent. An automatic callback system minimizes the abandonment level because customers can ask for a return call instead of waiting for long hours on the line.
  • Better First-contact Resolution: Automatic callbacks enable agents to gather complete information about the customer’s inquiry before making the callback. This preparation ensures that agents are ready to address the customer’s needs effectively during the initial contact, thereby improving the quality of solutions provided at the first point of contact.
📖 Also Read: What is Customer Callback

How Much Does Automatic Callback System Cost?

The cost of an automatic callback system typically ranges from $20 – $200 per user per month. The cost can vary depending on the provider and the features included. 

Some providers offer automatic callback as a standard feature without additional charges in their call center software. Others may include it as part of their plan pricing, where it’s included in the overall package. Likewise, certain providers may offer automatic callback as an add-on feature, requiring an additional fee on top of the base plan price.

How Can Automatic Callback Improve Customer Experience?

Automatic callback improves customer experience in the following ways:

1. Reducing Wait Times

Automatic callback ensures that the waiting time of a customer on hold is minimal compared to the traditional on-hold systems. Rather than waiting in line to be connected to some agent with all the hold music or message playing throughout the call, clients can ask for a callback and continue their day.

This effective reduction in the wait time on hold reduces frustration and enhances the overall customer experience. Many customers need assistance, which, when attended to without having to wait for a callback, cultivates high satisfaction levels. 

2. Convenience For Customers

Automatic callback systems allow customers to set a callback time at their convenience. Using the automatic callback feature provided by the company or call centers, customers can get the facility to decide when to connect with agents. 

They do not have to rearrange their schedule or sit by the phone. This is useful for those customers who may have other engagements or cannot wait during business hours.

3. Enhancing Call Tracking And Analytics

Computer-aided call-back systems offer information on call traffic, waiting time, and customer service preferences. This call data is useful for assessing call center performance and customers’ behavior. Analyzing such values allows the business to discover the issues mentioned often and determine the flaws that require correction. 

With this information, organizations can improve their procedures, better train employees, and make informed decisions that will create a good image in customers’ eyes.

4. Reducing Customer Frustration During Peak Times

Automatic callbacks help improve customer experience by reducing customer frustration during peak times. They handle heavy traffic volume to keep customers’ expectations low. Customers who employ callback services don’t have to stay in the queue; they can schedule their own time.

This process reduces customer frustration and gives them an expectation of when they will be contacted or when their turn is coming. Moreover, automatic callbacks successfully manage large call volumes and uphold customers’ favorable experiences at peak hours.

Automatic Callback Use Cases

Automatic callback can be crucial for your call centers as this service helps your company achieve a particular goal. If the customers can communicate easily with the agent, then their problem will solved, enhancing customer satisfaction.

Here are some use cases of an automatic callback:

  • Customer Support Team: The customer support team uses an automatic callback system to handle high call volumes during heavy traffic. Automating the callback feature enables the support team to focus on resolving customers’ issues effectively.
  • Technical Support Team: The technical support team uses queue callbacks to solve complex technical issues. A callback system benefits their agents by allowing them to prepare for calls with the necessary resources and information, where problems are resolved quickly. 
  • Marketing Team: Several marketing teams use the automatic callback system to optimize workflows and gather feedback from customers on marketing campaigns. Queue callback helps teams understand the areas of improvement from customers’ viewpoints and work on those problems to improve future marketing strategies.
  • Billing and Accounts Teams: This team uses automatic callback services to address several billing inquiries and documents and to handle certain payment issues. Likewise, billing and accounts teams can grow even more smoothly using automatic callback, as this ensures customer receive proper assistance with their billing queries.
  • Product Development Team: Different product development teams use automatic callback systems to collect user feedback and suggestions about the products before releasing them officially.  This results in the implementation of better and more suitable products that meet the needs and expectations of the customers.

Possible Drawbacks of Automatic Callback 

Although the automatic callback system has its benefits and provides effective services to the customer, it has drawbacks as well. The possible drawbacks of automatic callback or a queue callback are:

1. Delayed Response Time

Automatic callbacks may take longer than expected because the current users get stuck if too many requests are received. This may hamper the working efficiency of the agents, and the customers will have a negative perception of the company’s services.

To solve this problem, a better queue management system must be implemented, and enough agents must be available during busy periods.

2. Technical Glitches

Technical glitches in the call center system include server failures, network issues, or software bugs and errors. These glitches in automatic callbacks can cause callbacks to miss the client or customer and finally anger the user. 

To solve this issue, the company should update and maintain the callback system. A monitoring system should be in place to identify problems as early as possible. Backup systems should also be in place so that service does not get compromised.

3. Inconvenient Callback Timing

Another possible drawback of automatic callback is inconvenient callback timing. There might be a situation in which both or one of the users (customer or agent) gets a callback in the middle of the night or during some other unpleasant time. Due to that, the connection is lost, or the user remains dissatisfied. 

The issue can be resolved if users choose preferred callback times or are given time frames that should be considered no-go zones. This guarantees that the callbacks will be made at a suitable time for both sides.

4. Limited Availability of Representatives

When calling for a callback, representatives may be absent from attending to the customer, which results in other waits and customer frustration. The customers will feel neglected, which will lead to customer dissatisfaction as well. Likewise, limited representation leads to an increase in workloads and stress. 

Therefore, there should be enough representatives at the call centers, especially during high traffic. Staffing levels should also be adjusted by considering the pattern of the calls. Also, using an automated system for efficient callback management and real-time monitoring would be feasible.

5. Privacy Concerns

One of the drawbacks of automatic callback is privacy concerns. By using queue callback systems, the user number can be regarded as violating the privacy of users if they are not comfortable with having their phone numbers stored and used for callbacks.

For better security, call center agents can explicitly explain the privacy policy to users and assure them that their data is secure and will not be used in any other way than intended. They can also ensure sufficient data protection and abide by the rules governing the protection of users’ privacy.

How To Optimize Automatic Callback Effectively?

To optimize automatic callback effectively, some processes need to be focused. They are as follows:

1. Integrate With Other Tools

Integrating automatic callback systems with Customer Relationship Management (CRM) software provides call center staff with immediate access to customer profiles. It also helps to understand customers’ past interactions, issues, and preferences.

This centralized information allows agents to better understand specific customers from the beginning of the call. It equips agents to provide more personalized service, 

2. Offer Callback Scheduling Options

Callback scheduling plays a vital role in optimizing automatic callback features in call centers. Customers should be able to select an appropriate callback time that is convenient for them and call center agents. If the callback system is well scheduled, it prevents piling up of calls during peak hours. 

A callback scheduling system also prevents communication overload by ensuring callbacks occur at appropriate times, aligning with customers’ expectations. Better services will be provided to the customers, and they will know when to expect a call and plan according to the schedule.

3. Provide Callback Status Updates

Communicate with customers via text or email about their callback request and the approximate time they’ll be called back, or suggest rescheduling if necessary. This helps to maintain the working balance and avoid stress for staff during peak hours.

By providing the callback status, customers will know the exact callback time. This will make customers valued and increase their loyalty towards your company. These measures control the clients’ expectations and mitigate their anger in case of a callback delay.

4. Provide Ongoing Training And Support To Agents

Training agents on active listening techniques, empathetic responses, and time management skills are very important for better functioning of automatic callback in call center software. The agent should be well-trained to quickly deal with every customer and their problems. 

Not only this, it is also essential to equip agents with strong communication and problem-solving skills.

5. Implement Risk Management Strategies

Implementing risk management strategies to optimize automatic callback systems is also essential. Strategies must be in place to anticipate potential issues like high call volumes or system failures and address them. 

A well-implemented risk management system prevents issues from escalating and disrupting the entire system. These risks can be mitigated by increasing server capacity or ensuring adequate staffing levels.


This way, the automatic callback system can be considered one of the important innovations in call centers, greatly impacting customers’ experiences. By ensuring accurate and efficient call handling, supporting first-contact resolutions, and ensuring productive outcomes for every call, automatic callbacks play a crucial role in customer satisfaction.

Today, prioritizing customer service is crucial for every business, and callback technology positions businesses to better satisfy and engage customers. If you haven’t explored automatic callbacks yet, consider offering callers the option to schedule a return call at their convenience. It’s a simple yet powerful way to improve customer satisfaction and operational efficiency in your call center.

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Dinesh Silwal

Dinesh Silwal is the Co-Founder and Co-CEO of KrispCall. For the past few years, he has been advancing and innovating in the cloud telephony industry, using AI to enhance and improve telephony solutions, and driving KrispCall to the forefront of the field.

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