- Arun Chaudhary
- Last Updated: 09 Jun 22
- 9 min read
Pros & Cons of Apartment Call Tracking
- Arun Chaudhary
- Last Updated: 09 Jun 22
- 9 min read
Why is apartment call tracking vital for small to large businesses? What are the pros and cons of Apartment Call tracking?
Well, apartment call tracking is a technology that allows apartment communities to track offline conversions and know where their calls are originating from in great detail using various marketing strategies.
Through this article, you will get to know every detail related to apartment call tracking.
You will get to know the pros & cons of apartment call tracking along with the best call tracking software.
Read till the end, don’t miss any important points!
What is an Apartment Call Tracking?
Apartment Call tracking is a kind of marketing analytics solution that enables companies and agencies to analyze how their online marketing, offline promotion, and website impact incoming calls from prospects or clients.
Call tracking for apartments is done by assigning different contact numbers to different marketing sources. Whenever a prospect dials the number, the call is forwarded to your leasing office, but it is recorded as coming in on a particular number associated with a given source.
Because of how call tracking works, it could also assist in detecting the quality and conversion outcome of calls on a large scale. The main goal of call tracking is to track offline conversions using various marketing methods.
Why Call Tracking Is Important in an Apartment?
Apartment call tracking plays a vital role in businesses. Here are some main reasons why apartment call tracking is important:
- Apartment call tracking helps you figure out how much a marketing source generates.
- It allows you to rapidly assess how well a source is doing.
- Apartment call tracking feature can help you boost your standing as a marketer in the eyes of your manager.
- Call tracking in apartments helps you to track the leads.
How does Call Tracking for an Apartment work?
Apartment call tracking collects informative details on leads such as their name, phone number, address, and especially how they were generated. Phone interaction is essential for apartment searchers.
Your marketing teams can discover where prospects find your apartment number, get caller ID with address, track call length, and even record calls using call tracking for apartments.
Your visitors will very certainly be capable to obtain your apartment’s mobile number in a variety of methods.
Call Tracking can tell you where your leads are coming from, whether they discovered your mobile number on Google, your webpage, or another apartment listing site. Basically, it will help you with lead tracking.
Pros of Apartment Call Tracking
The advantages you get after implementing apartment call tracking are:
- Determine your Target Market
When it comes to apartment marketing, phone tracking can assist you to identify the demographics of each lead.
You could trace calls to see how prospects found the first listing, the caller’s ID and address, the call length, and the call recording.
- Keep track of your performance in different areas
Keep track of how each of your real estate sites is performing. Information like call volume, average lead grade, exchange rate, and the number of calls that go to voicemail will all be available to you.
This is the initial move toward collecting data to improve ROI.
- Make your advertisement more effective
Recommend the initial step of apartment call tracking as a chance to collect information.
Track online and offline lease inquiries, see whether a caller inquired about price and promotions, decide whether the caller had a pleasant or bad experience overall, and see if an appointment was finally arranged.
After you’ve acquired this information, you can determine which advertising strategies need to be improved in order to reach more people, create more leads, and boost ROI.
- Source of lead generation
Apartment communities can observe where the most of phone calls are coming from, whether it’s through the main website, Google, or an ILS (Internet Listing Site), and adapt their marketing efforts appropriately.
Call monitoring could help your marketing team figure out which websites are generating the most phone calls, saving time and money.
- Improve call forwarding
Apartment call tracking helps you to instantly pass a call to the appropriate member of staff. A sale will no longer be lost because a caller is frustrated because they can’t reach the proper person soon enough.
- Increase your sales & quality service
You’ll be able to boost sales and enhance service quality by using more focused advertising. Apartment Call Tracking helps to receive information into what marketing activities could be enhanced, in addition to enhancing sales strategies.
Apartment call monitoring can also analyze the amount of time consumed on each phone call, which can be used for quality assurance and training.
- Helps to make a quick decision
Call monitoring technology allows you to generate reports that include details about callers, call durations, number of calls, and more. These details are available at all times, allowing you to make rapid decisions about your advertising budget.
Those are the advantage you will get after implementing apartment call tracking in your business.
Cons of Apartment Call Tracking
Implementing apartment call tracking helps to grow your business, as well as it has various advantages as we already discussed.
However, it has some drawbacks too, so here are some disadvantages of apartment call tracking:
- It’s possible that you’ll need the support of a technical expert to set up the call tracking software.
- It’s possible that the client will be able to keep incorrect phone numbers.
- There will be a lot of phone numbers, which might make your search engines’ operations more difficult.
- Call tracking for an apartment is often a costly option.
- Leads & prospects’ privacy can be misled.
Top 5 Call Tracking Software for Apartment Call Tracking
The best 5 call tracking software for apartment call tracking in 2022 are:
KrispCall Cloud Telephony is more than just a phone system. To provide training and feedback to your employees, use its call monitoring function to listen to phone calls in real-time.
It offers you to manage inbound calls from the prospects & outbound calls from employees.
KrispCall helps you to monitor & evaluate calls from the leads and get every detail of leads as much as possible. This could be the best call tracking software option for apartment call tracking.
Price: Starting at $15 USD
Hubspot’s call tracking capability is available across its CRM and Sales suites. It’s a feature-rich sales, marketing, customer support, and content management platform.
It offers you to monitor & evaluate calls and also make calls directly from your browser without having to pick up the phone. You can call a prospect using your VoIP phone or your desk phone with one tap.
Price: Starting at $45 USD.
CallRail is a call monitoring and marketing application that gives detailed information on inbound calls and prospects positions.
It evaluates trends and determines which sources & campaigns generate the most prospects using email, call logs, and caller ID datasets.
It integrates call monitoring campaigns from Google Analytics & AdWords to create an extremely detailed representation of caller history.
Price: Starting at $45 USD.
4. RingCentral MVP
RingCentral MVP is a well-known supplier of call tracking software & solutions for off-site business interaction.
RingCentral MVP is a cloud-based communications channel that can be used for phone calls, messaging, and other tasks.
It provides a lot of administrative tools and enables flexible access control for a range of users.
Price: Starting at $19.99 USD.
Justcall is a cloud-based phone solution designed for call centers, sales teams, and marketing departments.
JustCall provides a comprehensive set of call tracking features. Salesforce, Active Campaign, Freshdesk, Zapier, and Zendesk are among the 45 CRM platforms supported by Justcall.
It has the ability to dial in a progressive and predictive manner.
Price: Starting at $25 USD.
Things to consider when implementing call tracking in Apartment
Before implementing call tracking for apartments, you should take a look at the following features:
Most call monitoring systems generate phone transcriptions automatically, ensuring that you always have a written record of every call. It’s a quick and easy approach to follow up with clients and pinpoint crucial topics from a phone conversation.
- Identifying Keywords
Call tracking software analyzes transcriptions of phone calls with potential tenants to find key terms and phrases.
- Highlights of the Call
This feature works in combination with keyword detection to recommend new important terms and ideas to track in a transcription.
- Call Recording
Call tracking helps to keep call recording as well, to monitor client requests & team performance.
Those are the important features of call tracking for an apartment which is very important to successfully perform call tracking for an apartment.
There are some drawbacks of apartment call tracking that we already discussed in this article. But apartment call tracking obviously helps to grow your business besides those drawbacks.
However, you can still manage those drawbacks, and there are many advantages of apartment call tracking which actually help to grow your business.
So, you must choose an apartment call tracking marketing strategy to benefits your company. It obviously helps to track your lead.
You should use Krispcall for call monitoring & tracking. KrispCall can easily interface with the greatest call monitoring software, such as Hubspot, to provide you with the best of both worlds.
KrispCall’s popular features, such as Intelligent Call Routing, Call Recording, Sales Dialer, and more, make it even better.
if you’re a first-time user, you can take advantage of it for free. KrispCall is giving a Schedule Free KrispCall demo now, during which you can try out its extensive feature set without paying any money.
What are the Benefits of Apartment Call Tracking?
The benefits of apartment call tracking are:
– Improve your Sales & Quality Service
– Reveals your Target Audience
– Source of Lead Generation
Why Is Call Tracking Important in Marketing Analytics?
Call monitoring software gives you a comprehensive image of your consumers’ calling habits as well as the outcomes of your marketing campaigns.
Call tracking includes giving each of your marketing initiatives its own phone number. The number’s incoming calls are then monitored using specialized tools that can be tailored to your specific requirements.
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